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Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Recommender systems are often asked to serve multiple recommendation scenarios or domains. Fine-tuning a pre-trained CTR model from source domains and adapting it to a target domain allows knowledge transferring. However, optimizing all the…

Information Retrieval · Computer Science 2021-06-10 Xiangli Yang , Qing Liu , Rong Su , Ruiming Tang , Zhirong Liu , Xiuqiang He

Cross features play an important role in click-through rate (CTR) prediction. Most of the existing methods adopt a DNN-based model to capture the cross features in an implicit manner. These implicit methods may lead to a sub-optimized…

Artificial Intelligence · Computer Science 2021-05-18 Feng Li , Bencheng Yan , Qingqing Long , Pengjie Wang , Wei Lin , Jian Xu , Bo Zheng

Click through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems. Recent years have witnessed the success of both the deep learning based model and attention mechanism in various tasks in…

Machine Learning · Computer Science 2019-05-17 Junlin Zhang , Tongwen Huang , Zhiqi Zhang

Learning feature interactions is important to the model performance of online advertising services. As a result, extensive efforts have been devoted to designing effective architectures to learn feature interactions. However, we observe…

The click-through rate (CTR) reflects the ratio of clicks on a specific item to its total number of views. It has significant impact on websites' advertising revenue. Learning sophisticated models to understand and predict user behavior is…

Machine Learning · Computer Science 2020-07-29 Amit Livne , Roy Dor , Eyal Mazuz , Tamar Didi , Bracha Shapira , Lior Rokach

This paper addresses the challenge of jointly modeling user intent diversity and behavioral uncertainty in recommender systems. A unified representation learning framework is proposed. The framework builds a multi-intent representation…

Information Retrieval · Computer Science 2025-09-08 Wei Xu , Jiasen Zheng , Junjiang Lin , Mingxuan Han , Junliang Du

Matrix factorization (MF) is one of the most efficient methods for rating predictions. MF learns user and item representations by factorizing the user-item rating matrix. Further, textual contents are integrated to conventional MF to…

Information Retrieval · Computer Science 2021-05-13 ThaiBinh Nguyen , Atsuhiro Takasu

CTR prediction has been widely used in the real world. Many methods model feature interaction to improve their performance. However, most methods only learn a fixed representation for each feature without considering the varying importance…

Information Retrieval · Computer Science 2022-12-02 Fangye Wang , Yingxu Wang , Dongsheng Li , Hansu Gu , Tun Lu , Peng Zhang , Ning Gu

In recent years, live streaming platforms have gained immense popularity as they allow users to broadcast their videos and interact in real-time with hosts and peers. Due to the dynamic changes of live content, accurate recommendation…

Computer Vision and Pattern Recognition · Computer Science 2023-06-27 Jiaxin Deng , Dong Shen , Shiyao Wang , Xiangyu Wu , Fan Yang , Guorui Zhou , Gaofeng Meng

Click-through rate (CTR) prediction is one of the fundamental tasks for e-commerce search engines. As search becomes more personalized, it is necessary to capture the user interest from rich behavior data. Existing user behavior modeling…

Machine Learning · Computer Science 2020-10-21 Hu Liu , Jing Lu , Xiwei Zhao , Sulong Xu , Hao Peng , Yutong Liu , Zehua Zhang , Jian Li , Junsheng Jin , Yongjun Bao , Weipeng Yan

Click-through Rate (CTR) prediction in real-world recommender systems often deals with billions of user interactions every day. To improve the training efficiency, it is common to update the CTR prediction model incrementally using the new…

Information Retrieval · Computer Science 2025-05-07 Zhikai Wang , Yanyan Shen , Zibin Zhang , Kangyi Lin

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…

Information Retrieval · Computer Science 2023-12-19 Xiangyang Li , Bo Chen , Lu Hou , Ruiming Tang

As one of the largest e-commerce platforms in the world, Taobao's recommendation systems (RSs) serve the demands of shopping for hundreds of millions of customers. Click-Through Rate (CTR) prediction is a core component of the RS. One of…

Information Retrieval · Computer Science 2023-02-21 Lixin Liu , Yanling Wang , Tianming Wang , Dong Guan , Jiawei Wu , Jingxu Chen , Rong Xiao , Wenxiang Zhu , Fei Fang

User behaviour targeting is essential in online advertising. Compared with sponsored search keyword targeting and contextual advertising page content targeting, user behaviour targeting builds users' interest profiles via tracking their…

Machine Learning · Computer Science 2016-01-12 Weinan Zhang , Lingxi Chen , Jun Wang

Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

Information Retrieval · Computer Science 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

Accurately predicting vapor pressure is vital for various industrial and environmental applications. However, obtaining accurate measurements for all compounds of interest is not possible due to the resource and labor intensity of…

Recommendation systems, which assist users in discovering their preferred items among numerous options, have served billions of users across various online platforms. Intuitively, users' interactions with items are highly driven by their…

Information Retrieval · Computer Science 2024-07-02 Yuting Zhang , Yiqing Wu , Ruidong Han , Ying Sun , Yongchun Zhu , Xiang Li , Wei Lin , Fuzhen Zhuang , Zhulin An , Yongjun Xu

Click-through rate (CTR) prediction, which estimates the probability of a user clicking on a given item, is a critical task for online information services. Existing approaches often make strong assumptions that training and test data come…

Information Retrieval · Computer Science 2026-02-03 Yu Zheng , Chen Gao , Jianxin Chang , Yanan Niu , Yang Song , Depeng Jin , Meng Wang , Yong Li

In most E-commerce platforms, whether the displayed items trigger the user's interest largely depends on their most eye-catching multimodal content. Consequently, increasing efforts focus on modeling multimodal user preference, and the…

Information Retrieval · Computer Science 2022-10-17 Kang Liu , Feng Xue , Dan Guo , Le Wu , Shujie Li , Richang Hong