Related papers: UFIN: Universal Feature Interaction Network for Mu…
Click-through rate (CTR) prediction is one of the core tasks in recommender systems. User behavior sequences, as one of the most effective features, can accurately reflect user preferences and significantly improve prediction accuracy.…
Modeling feature interactions plays a crucial role in accurately predicting click-through rates (CTR) in advertising systems. To capture the intricate patterns of interaction, many existing models employ matrix-factorization techniques to…
Click-Through Rate (CTR) prediction plays a core role in recommender systems, serving as the final-stage filter to rank items for a user. The key to addressing the CTR task is learning feature interactions that are useful for prediction,…
Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…
Click-through rate (CTR) prediction plays a key role in modern online personalization services. In practice, it is necessary to capture user's drifting interests by modeling sequential user behaviors to build an accurate CTR prediction…
Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…
Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…
In click-through rate prediction, click-through rate prediction is used to model users' interests. However, most of the existing CTR prediction methods are mainly based on the ID modality. As a result, they are unable to comprehensively…
Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the…
Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…
As a critical component for online advertising and marking, click-through rate (CTR) prediction has draw lots of attentions from both industry and academia field. Recently, the deep learning has become the mainstream methodological choice…
Click-through rate (CTR) prediction plays a pivotal role in the success of recommendations. Inspired by the recent thriving of language models (LMs), a surge of works improve prediction by organizing user behavior data in a \textbf{textual}…
Click-Through Rate (CTR) prediction is one of the main tasks of the recommendation system, which is conducted by a user for different items to give the recommendation results. Cross-domain CTR prediction models have been proposed to…
Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…
Advertising click-through rate (CTR) prediction aims to forecast the probability that a user will click on an advertisement in a given context, thus providing enterprises with decision support for product ranking and ad placement. However,…
Click-Through Rate (CTR) prediction holds a pivotal place in online advertising and recommender systems since CTR prediction performance directly influences the overall satisfaction of the users and the revenue generated by companies. Even…
Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit…
Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interactions through a shallow component and deep feature…
Most current click-through rate prediction(CTR)models create explicit or implicit high-order feature crosses through Hadamard product or inner product, with little attention to the importance of feature crossing; only few models are either…
Click-Through Rate (CTR) prediction plays a vital role in recommender systems, online advertising, and search engines. Most of the current approaches model feature interactions through stacked or parallel structures, with some employing…