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Persona prompting is widely used to steer large language models, yet its practical value remains unclear. Prior work often evaluates persona prompting using aggregate scores, making it difficult to determine whether expert-role prompting…

Artificial Intelligence · Computer Science 2026-05-29 Shuai Xiao , Su Liu , Weikai Zhou , Jialun Wu , Xinjie He , Zhiyuan Lin , Qiyang Xie

One way to personalize and steer generations from large language models (LLM) is to assign a persona: a role that describes how the user expects the LLM to behave (e.g., a helpful assistant, a teacher, a woman). This paper investigates how…

Computation and Language · Computer Science 2025-07-02 Pedro Henrique Luz de Araujo , Benjamin Roth

Persona prompting is increasingly used in large language models (LLMs) to simulate views of various sociodemographic groups. However, how a persona prompt is formulated can significantly affect outcomes, raising concerns about the fidelity…

Computation and Language · Computer Science 2025-10-06 Marlene Lutz , Indira Sen , Georg Ahnert , Elisa Rogers , Markus Strohmaier

Large language models (LLMs) have shown remarkable promise in simulating human language and behavior. This study investigates how integrating persona variables-demographic, social, and behavioral factors-impacts LLMs' ability to simulate…

Computation and Language · Computer Science 2024-06-18 Tiancheng Hu , Nigel Collier

Large Language Model (LLM) assistants, such as ChatGPT, have emerged as potential alternatives to search methods for helping users navigate complex, feature-rich software. LLMs use vast training data from domain-specific texts, software…

Human-Computer Interaction · Computer Science 2024-02-14 Anjali Khurana , Hari Subramonyam , Parmit K Chilana

System prompts in Large Language Models (LLMs) are predefined directives that guide model behaviour, taking precedence over user inputs in text processing and generation. LLM deployers increasingly use them to ensure consistent responses…

Computers and Society · Computer Science 2025-06-24 Anna Neumann , Elisabeth Kirsten , Muhammad Bilal Zafar , Jatinder Singh

Expert persona prompting -- assigning roles such as expert in math to language models -- is widely used for task improvement. However, prior work shows mixed results on its effectiveness, and does not consider when and why personas should…

Computation and Language · Computer Science 2025-12-16 Pedro Henrique Luz de Araujo , Paul Röttger , Dirk Hovy , Benjamin Roth

In large language models (LLM)-based recommendation systems (LLM-RSs), accurately predicting user preferences by leveraging the general knowledge of LLMs is possible without requiring extensive training data. By converting recommendation…

Information Retrieval · Computer Science 2024-12-20 Genki Kusano , Kosuke Akimoto , Kunihiro Takeoka

We analyzed 83 persona prompts from 27 research articles that used large language models (LLMs) to generate user personas. Findings show that the prompts predominantly generate single personas. Several prompts express a desire for short or…

Human-Computer Interaction · Computer Science 2026-03-04 Joni Salminen , Danial Amin , Bernard Jansen

Recent studies demonstrate that prompting a role-playing persona to an LLM improves reasoning capability. However, assigning an adequate persona is difficult since LLMs are extremely sensitive to assigned prompts; thus, inaccurately defined…

Computation and Language · Computer Science 2024-10-22 Junseok Kim , Nakyeong Yang , Kyomin Jung

We evaluate whether persona-based prompting improves Large Language Model (LLM) performance on macroeconomic forecasting tasks. Using 2,368 economics-related personas from the PersonaHub corpus, we prompt GPT-4o to replicate the ECB Survey…

Computation and Language · Computer Science 2025-11-05 Giulia Iadisernia , Carolina Camassa

Emotional intelligence significantly impacts our daily behaviors and interactions. Although Large Language Models (LLMs) are increasingly viewed as a stride toward artificial general intelligence, exhibiting impressive performance in…

Computation and Language · Computer Science 2023-11-14 Cheng Li , Jindong Wang , Yixuan Zhang , Kaijie Zhu , Wenxin Hou , Jianxun Lian , Fang Luo , Qiang Yang , Xing Xie

For socially sensitive tasks like hate speech detection, the quality of explanations from Large Language Models (LLMs) is crucial for factors like user trust and model alignment. While Persona prompting (PP) is increasingly used as a way to…

Computation and Language · Computer Science 2026-01-29 Jing Yang , Moritz Hechtbauer , Elisabeth Khalilov , Evelyn Luise Brinkmann , Vera Schmitt , Nils Feldhus

The ability of large language models (LLMs) to $``$learn in context$"$ based on the provided prompt has led to an explosive growth in their use, culminating in the proliferation of AI assistants such as ChatGPT, Claude, and Bard. These AI…

Computation and Language · Computer Science 2024-05-30 Namrata Shivagunde , Vladislav Lialin , Sherin Muckatira , Anna Rumshisky

This is the fourth in a series of short reports that help business, education, and policy leaders understand the technical details of working with AI through rigorous testing. Here, we ask whether assigning personas to models improves…

Computation and Language · Computer Science 2025-12-08 Savir Basil , Ina Shapiro , Dan Shapiro , Ethan Mollick , Lilach Mollick , Lennart Meincke

Large Language Models (LLMs), such as ChatGPT, exhibit advanced capabilities in generating text, images, and videos. However, their effective use remains constrained by challenges in prompt formulation, personalization, and opaque…

Human-Computer Interaction · Computer Science 2025-03-04 Si Thu , A. Baki Kocaballi

Recently, Large Language Models~(LLMs) such as ChatGPT have showcased remarkable abilities in solving general tasks, demonstrating the potential for applications in recommender systems. To assess how effectively LLMs can be used in…

Information Retrieval · Computer Science 2025-01-17 Lanling Xu , Junjie Zhang , Bingqian Li , Jinpeng Wang , Sheng Chen , Wayne Xin Zhao , Ji-Rong Wen

Effective prompt engineering is critical to realizing the promised productivity gains of large language models (LLMs) in knowledge-intensive tasks. Yet, many users struggle to craft prompts that yield high-quality outputs, limiting the…

Human-Computer Interaction · Computer Science 2025-10-02 Niklas Gutheil , Valentin Mayer , Leopold Müller , Jörg Rommelt , Niklas Kühl

The use of LLMs in natural language reasoning has shown mixed results, sometimes rivaling or even surpassing human performance in simpler classification tasks while struggling with social-cognitive reasoning, a domain where humans naturally…

Computation and Language · Computer Science 2024-10-23 Fiona Anting Tan , Gerard Christopher Yeo , Kokil Jaidka , Fanyou Wu , Weijie Xu , Vinija Jain , Aman Chadha , Yang Liu , See-Kiong Ng

Large language models (LLMs) are increasingly being used in human-centered social scientific tasks, such as data annotation, synthetic data creation, and engaging in dialog. However, these tasks are highly subjective and dependent on human…

Computation and Language · Computer Science 2024-10-18 Salvatore Giorgi , Tingting Liu , Ankit Aich , Kelsey Isman , Garrick Sherman , Zachary Fried , João Sedoc , Lyle H. Ungar , Brenda Curtis
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