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Influence maximization is the task of finding k seed nodes in a social network such that the expected number of activated nodes in the network (under certain influence propagation model), referred to as the influence spread, is maximized.…

Social and Information Networks · Computer Science 2019-10-21 Wei Chen , Ruihan Wu , Zheng Yu

For the purpose of propagating information and ideas through a social network, a seeding strategy aims to find a small set of seed users that are able to maximize the spread of the influence, which is termed as influence maximization…

Social and Information Networks · Computer Science 2016-07-05 Guangmo Tong , Weili Wu , Shaojie Tang , Ding-Zhu Du

Influence Maximization problem has received significant attention in recent years due to its application in various do?mains such as product recommendation, public opinion dissemination, and disease propagation. This paper proposes a…

Social and Information Networks · Computer Science 2023-11-23 Renquan Zhang , Xilong Qu , Qiang Zhang , Xirong Xu , Sen Pei

Influence maximization(IM) problem is to find a seed set in a social network which achieves the maximal influence spread. This problem plays an important role in viral marketing. Numerous models have been proposed to solve this problem.…

Social and Information Networks · Computer Science 2015-10-22 Yaxuan Wang , Hongzhi Wang , Jianzhong Li

Influence maximization, fundamental for word-of-mouth marketing and viral marketing, aims to find a set of seed nodes maximizing influence spread on social network. Early methods mainly fall into two paradigms with certain benefits and…

Social and Information Networks · Computer Science 2014-02-18 Suqi Cheng , Hua-Wei Shen , Junming Huang , Wei Chen , Xue-Qi Cheng

Influence Maximization (IM) aims at finding the most influential users in a social network, i. e., users who maximize the spread of an opinion within a certain propagation model. Previous work investigated the correlation between influence…

Social and Information Networks · Computer Science 2020-04-02 Mehmet Simsek , Henning Meyerhenke

For maximizing influence spread in a social network, given a certain budget on the number of seed nodes, we investigate the effects of selecting and activating the seed nodes in multiple phases. In particular, we formulate an appropriate…

Social and Information Networks · Computer Science 2015-02-24 Swapnil Dhamal , Prabuchandran K. J. , Y. Narahari

In social online platforms, identifying influential seed users to maximize influence spread is a crucial as it can greatly diminish the cost and efforts required for information dissemination. While effective, traditional methods for…

Social and Information Networks · Computer Science 2025-01-03 Huyen Nguyen , Hieu Dam , Nguyen Do , Cong Tran , Cuong Pham

Due to much closer to real application scenarios,the budgeted influence maximization (BIM) problem has attracted great attention among researchers. As a variant of the influence maximization (IM) problem, the BIM problem aims at mining…

Social and Information Networks · Computer Science 2022-03-23 Jianshe Wu , Junjun Gao , Hongde Zhu , Zulei Zhang

Influence Maximization (IM) in temporal graphs focuses on identifying influential "seeds" that are pivotal for maximizing network expansion. We advocate defining these seeds through Influence Propagation Paths (IPPs), which is essential for…

Social and Information Networks · Computer Science 2025-04-16 Laixin Xie , Ying Zhang , Xiyuan Wang , Shiyi Liu , Shenghan Gao , Xingxing Xing , Wei Wan , Haipeng Zhang , Quan Li

The Influence Maximization (IM) problem aims to find a small set of influential users to maximize their influence spread in a social network. Traditional methods rely on fixed diffusion models with known parameters, limiting their…

Social and Information Networks · Computer Science 2026-04-15 Hongliang Qiao , Shanshan Feng , Min Zhou , Xutao Li , Yunming Ye , Fan Li , Shuo Shang , Yew-Soon Ong

We consider the optimization problem of seeding a spreading process on a temporal network so that the expected size of the resulting outbreak is maximized. We frame the problem for a spreading process following the rules of the…

Physics and Society · Physics 2020-10-20 Sirag Erkol , Dario Mazzilli , Filippo Radicchi

Influence maximization (IM) aims to select a small number of nodes that are able to maximize their influence in a network and covers a wide range of applications. Despite numerous attempts to provide effective solutions in ordinary…

Physics and Society · Physics 2023-10-25 Ming Xie , Xiu-Xiu Zhan , Chuang Liu , Zi-Ke Zhang

Influence maximization (IM) is the problem of finding a seed vertex set that maximizes the expected number of vertices influenced under a given diffusion model. Due to the NP-Hardness of finding an optimal seed set, approximation algorithms…

Social and Information Networks · Computer Science 2021-05-11 Gokhan Gokturk , Kamer Kaya

Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…

Social and Information Networks · Computer Science 2024-03-29 Zirui Yuan , Minglai Shao , Zhiqian Chen

Influence Maximization (IM) is the task of determining k optimal influential nodes in a social network to maximize the influence spread using a propagation model. IM is a prominent problem for viral marketing, and helps significantly in…

Social and Information Networks · Computer Science 2022-11-18 Inder Khatri , Arjun Choudhry , Aryaman Rao , Aryan Tyagi , Dinesh Kumar Vishwakarma , Mukesh Prasad

We consider influence maximization (IM) in social networks, which is the problem of maximizing the number of users that become aware of a product by selecting a set of "seed" users to expose the product to. While prior work assumes a known…

Machine Learning · Computer Science 2018-05-25 Sharan Vaswani , Branislav Kveton , Zheng Wen , Mohammad Ghavamzadeh , Laks Lakshmanan , Mark Schmidt

Influence maximization is a well-studied problem that asks for a small set of influential users from a social network, such that by targeting them as early adopters, the expected total adoption through influence cascades over the network is…

Social and Information Networks · Computer Science 2015-11-06 Wei Lu , Wei Chen , Laks V. S. Lakshmanan

The problem of selecting an optimal seed set to maximise influence in networks has been a subject of intense research in recent years. However, despite numerous works addressing this area, it remains a topic that requires further…

Social and Information Networks · Computer Science 2025-04-16 Michał Czuba , Piotr Bródka

Multiplex influence maximization (MIM) asks us to identify a set of seed users such as to maximize the expected number of influenced users in a multiplex network. MIM has been one of central research topics, especially in nowadays social…

Social and Information Networks · Computer Science 2024-03-12 Nguyen Do , Tanmoy Chowdhury , Chen Ling , Liang Zhao , My T. Thai