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Personalization today is fundamentally platform-centric: services build user representations from the behavioral fragments they observe. Yet no platform can construct a complete picture of the user, as competitive incentives, legal…

Creating human-like large language model (LLM) agents is crucial for faithful social simulation. Having LLMs role-play based on demographic information sometimes improves human likeness but often does not. This study assessed whether LLM…

Computation and Language · Computer Science 2024-10-17 Yun-Shiuan Chuang , Krirk Nirunwiroj , Zach Studdiford , Agam Goyal , Vincent V. Frigo , Sijia Yang , Dhavan Shah , Junjie Hu , Timothy T. Rogers

Psychological assessment tools have long helped humans understand behavioural patterns. While Large Language Models (LLMs) can generate content comparable to that of humans, we explore whether they exhibit personality traits. To this end,…

Computation and Language · Computer Science 2025-02-11 Pranav Bhandari , Usman Naseem , Amitava Datta , Nicolas Fay , Mehwish Nasim

Large Language Models (LLMs) display remarkable capabilities to understand or even produce political discourse but have been found to consistently exhibit a progressive left-leaning bias. At the same time, so-called persona or identity…

Computation and Language · Computer Science 2026-02-20 Maximilian Kreutner , Marlene Lutz , Markus Strohmaier

The process of opinion expression and exchange is a critical component of democratic societies. As people interact with large language models (LLMs) in the opinion shaping process different from traditional media, the impacts of LLMs are…

Social and Information Networks · Computer Science 2023-08-29 Chao Li , Xing Su , Haoying Han , Cong Xue , Chunmo Zheng , Chao Fan

We consider the problem of aligning a large language model (LLM) to model the preferences of a human population. Modeling the beliefs, preferences, and behaviors of a specific population can be useful for a variety of different…

Computation and Language · Computer Science 2024-04-01 Keiichi Namikoshi , Alex Filipowicz , David A. Shamma , Rumen Iliev , Candice L. Hogan , Nikos Arechiga

Large language models (LLMs) are increasingly involved in shaping public understanding on contested issues. This has led to substantial discussion about the potential of LLMs to reinforce or correct misperceptions. While existing literature…

Social and Information Networks · Computer Science 2025-06-09 Adiba Mahbub Proma , Neeley Pate , Sean Kelty , Gourab Ghoshal , James N. Druckman , Ehsan Hoque

Large Language Models (LLMs) offer a promising alternative to traditional survey methods, potentially enhancing efficiency and reducing costs. In this study, we use LLMs to create virtual populations that answer survey questions, enabling…

Human-Computer Interaction · Computer Science 2025-03-24 Enzo Sinacola , Arnault Pachot , Thierry Petit

Large Language Models (LLMs) created new opportunities for generating personas, expected to streamline and accelerate the human-centered design process. Yet, AI-generated personas may not accurately represent actual user experiences, as…

Human-Computer Interaction · Computer Science 2025-08-06 Christopher Lazik , Christopher Katins , Charlotte Kauter , Jonas Jakob , Caroline Jay , Lars Grunske , Thomas Kosch

Large Language Models (LLMs) are known to exhibit social, demographic, and gender biases, often as a consequence of the data on which they are trained. In this work, we adopt a mechanistic interpretability approach to analyze how such…

Computation and Language · Computer Science 2025-06-09 Bhavik Chandna , Zubair Bashir , Procheta Sen

The conformity bias exhibited by large language models (LLMs) can pose a significant challenge to decision-making in LLM-based multi-agent systems (LLM-MAS). While many prior studies have treated "conformity" simply as a matter of opinion…

Artificial Intelligence · Computer Science 2026-04-22 Mikako Bito , Keita Nishimoto , Kimitaka Asatani , Ichiro Sakata

The emergence of Large Language Models (LLMs), has opened exciting possibilities for constructing computational simulations designed to replicate human behavior accurately. Current research suggests that LLM-based agents become increasingly…

Computation and Language · Computer Science 2024-12-18 Amir Taubenfeld , Yaniv Dover , Roi Reichart , Ariel Goldstein

One way to personalize and steer generations from large language models (LLM) is to assign a persona: a role that describes how the user expects the LLM to behave (e.g., a helpful assistant, a teacher, a woman). This paper investigates how…

Computation and Language · Computer Science 2025-07-02 Pedro Henrique Luz de Araujo , Benjamin Roth

The concept of persona, originally adopted in dialogue literature, has re-surged as a promising framework for tailoring large language models (LLMs) to specific context (e.g., personalized search, LLM-as-a-judge). However, the growing…

Computation and Language · Computer Science 2024-10-08 Yu-Min Tseng , Yu-Chao Huang , Teng-Yun Hsiao , Wei-Lin Chen , Chao-Wei Huang , Yu Meng , Yun-Nung Chen

Language models (LMs) are increasingly being used in open-ended contexts, where the opinions reflected by LMs in response to subjective queries can have a profound impact, both on user satisfaction, as well as shaping the views of society…

Computation and Language · Computer Science 2023-03-31 Shibani Santurkar , Esin Durmus , Faisal Ladhak , Cinoo Lee , Percy Liang , Tatsunori Hashimoto

Large language models (LLMs) increasingly operate in environments where they encounter social information such as other agents' answers, tool outputs, or human recommendations. In humans, such inputs influence judgments in ways that depend…

Artificial Intelligence · Computer Science 2026-02-17 Anooshka Bajaj , Zoran Tiganj

Today's large language models (LLMs) are capable of supporting multilingual scenarios, allowing users to interact with LLMs in their native languages. When LLMs respond to subjective questions posed by users, they are expected to align with…

Computation and Language · Computer Science 2025-11-20 Yang Liu , Masahiro Kaneko , Chenhui Chu

The language generation and reasoning capabilities of large language models (LLMs) have enabled conversational systems with impressive performance in a variety of tasks, from code generation, to composing essays, to passing STEM and legal…

Artificial Intelligence · Computer Science 2025-02-28 Konstantina Christakopoulou , Iris Qu , John Canny , Andrew Goodridge , Cj Adams , Minmin Chen , Maja Matarić

In recent research, large language models (LLMs) have been increasingly used to investigate public opinions. This study investigates the algorithmic fidelity of LLMs, i.e., the ability to replicate the socio-cultural context and nuanced…

Computation and Language · Computer Science 2025-06-03 Bolei Ma , Berk Yoztyurk , Anna-Carolina Haensch , Xinpeng Wang , Markus Herklotz , Frauke Kreuter , Barbara Plank , Matthias Assenmacher

Personalized dialogue systems have advanced considerably with the integration of user-specific personas into large language models (LLMs). However, while LLMs can effectively generate personalized responses, the influence of persona…

Computation and Language · Computer Science 2025-06-03 Yonghyun Jun , Hwanhee Lee