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Existing click-through rate (CTR) prediction works have studied the role of feature interaction through a variety of techniques. Each interaction technique exhibits its own strength, and solely using one type usually constrains the model's…

Information Retrieval · Computer Science 2025-06-23 Xu Chen , Zida Cheng , Yuangang Pan , Shuai Xiao , Xiaoming Liu , Jinsong Lan , Xiaoyong Zhu , Bo Zheng , Ivor W. Tsang

The click-through rate (CTR) prediction task is to predict whether a user will click on the recommended item. As mind-boggling amounts of data are produced online daily, accelerating CTR prediction model training is critical to ensuring an…

Extreme Learning Machines (ELM) provide a fast alternative to traditional gradient-based learning in neural networks, offering rapid training and robust generalization capabilities. Its theoretical basis shows its universal approximation…

Machine Learning · Computer Science 2024-06-27 Ergun Biçici

Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR modeling in these applications by mining user interest from rich…

Information Retrieval · Computer Science 2019-05-27 Qi Pi , Weijie Bian , Guorui Zhou , Xiaoqiang Zhu , Kun Gai

Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often…

Information Retrieval · Computer Science 2024-04-16 Junjie Huang , Guohao Cai , Jieming Zhu , Zhenhua Dong , Ruiming Tang , Weinan Zhang , Yong Yu

Recommendation systems and computing advertisements have gradually entered the field of academic research from the field of commercial applications. Click-through rate prediction is one of the core research issues because the prediction…

Machine Learning · Computer Science 2019-02-26 Li Zhang , Weichen Shen , Shijian Li , Gang Pan

A fundamental challenge in deep metric learning is the generalization capability of the feature embedding network model since the embedding network learned on training classes need to be evaluated on new test classes. To address this…

Computer Vision and Pattern Recognition · Computer Science 2022-10-11 Shichao Kan , Yixiong Liang , Min Li , Yigang Cen , Jianxin Wang , Zhihai He

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…

Information Retrieval · Computer Science 2022-06-02 Zuowu Zheng , Changwang Zhang , Xiaofeng Gao , Guihai Chen

As a critical component for online advertising and marking, click-through rate (CTR) prediction has draw lots of attentions from both industry and academia field. Recently, the deep learning has become the mainstream methodological choice…

Information Retrieval · Computer Science 2022-07-12 Zhishan Zhao , Sen Yang , Guohui Liu , Dawei Feng , Kele Xu

Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream.…

Information Retrieval · Computer Science 2023-04-19 Congcong Liu , Fei Teng , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

In click-through rate prediction, click-through rate prediction is used to model users' interests. However, most of the existing CTR prediction methods are mainly based on the ID modality. As a result, they are unable to comprehensively…

Information Retrieval · Computer Science 2025-09-01 Xiaoxi Cui , Weihai Lu , Yu Tong , Yiheng Li , Zhejun Zhao

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Learning feature interactions is crucial for click-through rate (CTR) prediction in recommender systems. In most existing deep learning models, feature interactions are either manually designed or simply enumerated. However, enumerating all…

Machine Learning · Computer Science 2020-07-06 Bin Liu , Chenxu Zhu , Guilin Li , Weinan Zhang , Jincai Lai , Ruiming Tang , Xiuqiang He , Zhenguo Li , Yong Yu

Scaling test-time compute has proven highly effective for language models, yet this opportunity remains largely unexplored for industrial Click-Through Rate (CTR) prediction. CTR models suffer from a fundamental asymmetry: feature…

Machine Learning · Computer Science 2026-05-26 Moyu Zhang , Yun Chen , Yujun Jin , Jinxin Hu , Yu Zhang , Xiaoyi Zeng

Although feature models are widely used in practice, for example, representing variability in software product lines, their integration is still a challenge. Many integration techniques have been proposed, although none of these have proven…

Software Engineering · Computer Science 2018-10-01 Vinicius Bischoff

Click-Through Rate (CTR) prediction holds paramount significance in online advertising and recommendation scenarios. Despite the proliferation of recent CTR prediction models, the improvements in performance have remained limited, as…

Information Retrieval · Computer Science 2024-03-05 Zirui Zhu , Yong Liu , Zangwei Zheng , Huifeng Guo , Yang You

Click-Through Rate (CTR) prediction holds a paramount position in recommender systems. The prevailing ID-based paradigm underperforms in cold-start scenarios due to the skewed distribution of feature frequency. Additionally, the utilization…

Information Retrieval · Computer Science 2024-11-28 Xingmei Wang , Weiwen Liu , Xiaolong Chen , Qi Liu , Xu Huang , Yichao Wang , Xiangyang Li , Yasheng Wang , Zhenhua Dong , Defu Lian , Ruiming Tang

Despite massive investments in scale, deep models for click-through rate (CTR) prediction often exhibit rapidly diminishing returns - a stark contrast to the smooth, predictable gains seen in large language models. We identify the root…

Information Retrieval · Computer Science 2025-11-18 Bencheng Yan , Yuejie Lei , Zhiyuan Zeng , Di Wang , Kaiyi Lin , Pengjie Wang , Jian Xu , Bo Zheng

Click-Through Rate (CTR) prediction is a crucial task in recommendation systems, online searches, and advertising platforms, where accurately capturing users' real interests in content is essential for performance. However, existing methods…

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