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This research focuses on using large language models (LLMs) to simulate social experiments, exploring their ability to emulate human personality in virtual persona role-playing. The research develops an end-to-end evaluation framework,…

Computers and Society · Computer Science 2025-10-15 Yuqi Bai , Tianyu Huang , Kun Sun , Yuting Chen

A central challenge in social science is to generate rich qualitative hypotheses about how diverse social groups might interpret new information. This article introduces and illustrates a novel methodological approach for this purpose:…

Computation and Language · Computer Science 2026-01-06 Hugues Draelants

With the rapid development of online services, recommender systems (RS) have become increasingly indispensable for mitigating information overload. Despite remarkable progress, conventional recommendation models (CRM) still have some…

Information Retrieval · Computer Science 2024-07-10 Jianghao Lin , Xinyi Dai , Yunjia Xi , Weiwen Liu , Bo Chen , Hao Zhang , Yong Liu , Chuhan Wu , Xiangyang Li , Chenxu Zhu , Huifeng Guo , Yong Yu , Ruiming Tang , Weinan Zhang

Large language models (LLMs) have shown their potential in biomedical fields. However, how the public uses them for healthcare purposes such as medical Q\&A, self-diagnosis, and daily healthcare information seeking is under-investigated.…

Computers and Society · Computer Science 2024-09-13 Yunpeng Xiao , Kyrie Zhixuan Zhou , Yueqing Liang , Kai Shu

Federal agencies and researchers increasingly use large language models to analyze and simulate public opinion. When AI mediates between the public and policymakers, accuracy across intersecting identities becomes consequential; inaccurate…

Computers and Society · Computer Science 2026-04-21 Sola Kim , Jieshu Wang , Marco A. Janssen , John M. Anderies

Large language models (LLMs) are increasingly used in robotics, especially for high-level action planning. Meanwhile, many robotics applications involve human supervisors or collaborators. Hence, it is crucial for LLMs to generate socially…

Robotics · Computer Science 2025-05-28 Lennart Wachowiak , Andrew Coles , Oya Celiktutan , Gerard Canal

Consumer research costs companies billions annually yet suffers from panel biases and limited scale. Large language models (LLMs) offer an alternative by simulating synthetic consumers, but produce unrealistic response distributions when…

Artificial Intelligence · Computer Science 2025-10-28 Benjamin F. Maier , Ulf Aslak , Luca Fiaschi , Nina Rismal , Kemble Fletcher , Christian C. Luhmann , Robbie Dow , Kli Pappas , Thomas V. Wiecki

Large language models (LLMs) are currently at the forefront of intertwining AI systems with human communication and everyday life. Therefore, it is of great importance to evaluate their emerging abilities. In this study, we show that LLMs…

Computation and Language · Computer Science 2023-10-10 Thilo Hagendorff , Sarah Fabi , Michal Kosinski

With the release of ChatGPT and other large language models (LLMs) the discussion about the intelligence, possibilities, and risks, of current and future models have seen large attention. This discussion included much debated scenarios…

Artificial Intelligence · Computer Science 2024-07-31 Nils Körber , Silvan Wehrli , Christopher Irrgang

Large Language Models (LLMs) have introduced a paradigm shift in interaction with AI technology, enabling knowledge workers to complete tasks by specifying their desired outcome in natural language. LLMs have the potential to increase…

Human-Computer Interaction · Computer Science 2025-03-24 Michelle Brachman , Amina El-Ashry , Casey Dugan , Werner Geyer

This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LLM-powered participants (personas) were tested by replicating…

Computation and Language · Computer Science 2025-04-28 Leo Yeykelis , Kaavya Pichai , James J. Cummings , Byron Reeves

Random Number Generation Tasks (RNGTs) are used in psychology for examining how humans generate sequences devoid of predictable patterns. By adapting an existing human RNGT for an LLM-compatible environment, this preliminary study tests…

Artificial Intelligence · Computer Science 2024-08-21 Rachel M. Harrison

Large language models (LLMs) are increasingly proposed as agents in strategic decision environments, yet their behavior in structured geopolitical simulations remains under-researched. We evaluate six popular state-of-the-art LLMs alongside…

Computation and Language · Computer Science 2026-03-03 Veronika Solopova , Viktoria Skorik , Maksym Tereshchenko , Alina Haidun , Ostap Vykhopen

Multimodal recommender systems (MRS) integrate heterogeneous user and item data, such as text, images, and structured information, to enhance recommendation performance. The emergence of large language models (LLMs) introduces new…

Information Retrieval · Computer Science 2025-05-16 Alejo Lopez-Avila , Jinhua Du

Large Language Models (LLMs) are increasingly used in everyday life and research. One of the most common use cases is conversational interactions, enabled by the language generation capabilities of LLMs. Just as between two humans, a…

Computation and Language · Computer Science 2024-11-12 Jingyao Zheng , Xian Wang , Simo Hosio , Xiaoxian Xu , Lik-Hang Lee

Conversational recommender systems (CRSs) aim to recommend high-quality items to users through a dialogue interface. It usually contains multiple sub-tasks, such as user preference elicitation, recommendation, explanation, and item…

Information Retrieval · Computer Science 2023-08-14 Yue Feng , Shuchang Liu , Zhenghai Xue , Qingpeng Cai , Lantao Hu , Peng Jiang , Kun Gai , Fei Sun

As Large-Scale Language Models (LLMs) continue to evolve, they demonstrate significant enhancements in performance and an expansion of functionalities, impacting various domains, including education. In this study, we conducted interviews…

Human-Computer Interaction · Computer Science 2024-07-18 He Zhang , Jingyi Xie , Chuhao Wu , Jie Cai , ChanMin Kim , John M. Carroll

Large language models (LLMs) show increasingly advanced emergent capabilities and are being incorporated across various societal domains. Understanding their behavior and reasoning abilities therefore holds significant importance. We argue…

Computation and Language · Computer Science 2024-08-09 Thilo Hagendorff , Ishita Dasgupta , Marcel Binz , Stephanie C. Y. Chan , Andrew Lampinen , Jane X. Wang , Zeynep Akata , Eric Schulz

Generative agents have been increasingly used to simulate human behaviour in silico, driven by large language models (LLMs). These simulacra serve as sandboxes for studying human behaviour without compromising privacy or safety. However, it…

Computation and Language · Computer Science 2025-04-18 Yonchanok Khaokaew , Flora D. Salim , Andreas Züfle , Hao Xue , Taylor Anderson , C. Raina MacIntyre , Matthew Scotch , David J Heslop

This paper explores the potential of using Large Language Models (LLMs) to automate the evaluation of responses in medical Question and Answer (Q\&A) systems, a crucial form of Natural Language Processing. Traditionally, human evaluation…

Computation and Language · Computer Science 2024-09-04 Jack Krolik , Herprit Mahal , Feroz Ahmad , Gaurav Trivedi , Bahador Saket