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A/B testing is ubiquitous within the machine learning and data science operations of internet companies. Generically, the idea is to perform a statistical test of the hypothesis that a new feature is better than the existing platform---for…

Statistics Theory · Mathematics 2017-10-11 David Goldberg , James E. Johndrow

Firms engaged in electronic commerce increasingly rely on predictive analytics via machine-learning algorithms to drive a wide array of managerial decisions. The tuning of many standard machine learning algorithms can be understood as…

Computer Science and Game Theory · Computer Science 2022-02-25 Yiding Feng , Ronen Gradwohl , Jason Hartline , Aleck Johnsen , Denis Nekipelov

As companies adopt increasingly experimentation-driven cultures, it is crucial to develop methods for understanding any potential unintended consequences of those experiments. We might have specific questions about those consequences (did a…

Applications · Statistics 2022-04-27 Rina Friedberg , Stuart Ambler , Guillaume Saint-Jacques

Technology trends as digitalization and Industry 4.0 initiate a growing demand for new business models. Most of this models requires a fundamental shift of operational and financial risks between seller and buyer. A key question is…

Mathematical Finance · Quantitative Finance 2022-12-20 Roger Knecktys , Henrik Bette , Rüdiger Kiesel , Thomas Guhr

Scientific experimentation is largely driven by statistical hypothesis testing to determine significant differences in interventions. Traditionally, experimenters allocate samples uniformly between each intervention. However, such an…

A common concern with Bayesian methodology in scientific contexts is that inferences can be heavily influenced by subjective biases. As presented here, there are two types of bias for some quantity of interest: bias against and bias in…

Statistics Theory · Mathematics 2019-03-06 Michael Evans , Yang Guo

Popularity bias is a long-standing challenge in recommender systems. Such a bias exerts detrimental impact on both users and item providers, and many efforts have been dedicated to studying and solving such a bias. However, most existing…

Information Retrieval · Computer Science 2022-08-03 Ziwei Zhu , Yun He , Xing Zhao , James Caverlee

The problem of detecting a single anomalous process among multiple independent processes is considered. Under a constraint on the number of processes that can be probed simultaneously, the decision maker should decide which processes to…

Signal Processing · Electrical Eng. & Systems 2021-01-15 Fengfan Qin , Da Chen , Hui Feng , Qing Zhao , Tao Yang , Bo Hu

Adaptive experimental design methods are increasingly being used in industry as a tool to boost testing throughput or reduce experimentation cost relative to traditional A/B/N testing methods. This paper shares lessons learned regarding the…

Machine Learning · Computer Science 2022-10-27 Tanner Fiez , Sergio Gamez , Arick Chen , Houssam Nassif , Lalit Jain

Interference is a ubiquitous problem in experiments conducted on two-sided content marketplaces, such as Douyin (China's analog of TikTok). In many cases, creators are the natural unit of experimentation, but creators interfere with each…

Methodology · Statistics 2023-05-05 Vivek F. Farias , Hao Li , Tianyi Peng , Xinyuyang Ren , Huawei Zhang , Andrew Zheng

In data centers, tasks are dispatched to various servers to evenly distribute the workload. When a data center considers implementing a new scheduling algorithm, it typically conducts an A/B test prior to deployment to assess the real-world…

Methodology · Statistics 2026-05-29 Nanshan Jia , Ramesh Johari , Nian Si , Zeyu Zheng

Machine learning is increasingly being used to generate prediction models for use in a number of real-world settings, from credit risk assessment to clinical decision support. Recent discussions have highlighted potential problems in the…

Researchers are more likely to share notable findings. As a result, published findings tend to overstate the magnitude of real-world phenomena. This bias is a natural concern for asset pricing research, which has found hundreds of return…

General Finance · Quantitative Finance 2023-09-22 Andrew Y. Chen , Tom Zimmermann

For many application areas A/B testing, which partitions users of a system into an A (control) and B (treatment) group to experiment between several application designs, enables Internet companies to optimize their services to the…

Computer Science and Game Theory · Computer Science 2022-03-28 Shuchi Chawla , Jason D. Hartline , Denis Nekipelov

Recent FDA guidance on adaptive clinical trial designs defines bias as "a systematic tendency for the estimate of treatment effect to deviate from its true value", and states that it is desirable to obtain and report estimates of treatment…

Search Engine marketing teams in the e-commerce industry manage global search engine traffic to their websites with the aim to optimize long-term profitability by delivering the best possible customer experience on Search Engine Results…

Information Retrieval · Computer Science 2025-06-30 Purak Jain , Sandeep Appala

Every design choice will have different effects on different units. However traditional A/B tests are often underpowered to identify these heterogeneous effects. This is especially true when the set of unit-level attributes is…

Artificial Intelligence · Computer Science 2016-11-09 Alexander Peysakhovich , Akos Lada

This paper studies regional exposure designs that use commodity prices as instruments to study local effects of aggregate shocks. Unlike standard shift share designs that leverage differential exposure to many shocks, the price exposure…

Econometrics · Economics 2025-12-12 Luca Moreno-Louzada , Guilherme Figueira , Pedro Picchetti

In electricity markets, it is sensible to use a two-factor model with mean reversion for spot prices. One of the factors is an Ornstein-Uhlenbeck (OU) process driven by a Brownian motion and accounts for the small variations. The other…

Pricing of Securities · Quantitative Finance 2013-08-16 Fred Espen Benth , Salvador Ortiz-Latorre

Two-sided platforms are central to modern commerce and content sharing and often utilize A/B testing for developing new features. While user-side experiments are common, seller-side experiments become crucial for specific interventions and…

Methodology · Statistics 2024-02-12 Zhihua Zhu , Zheng Cai , Liang Zheng , Nian Si