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Algorithm fairness has become a central problem for the broad adoption of artificial intelligence. Although the past decade has witnessed an explosion of excellent work studying algorithm biases, achieving fairness in real-world AI…

Machine Learning · Computer Science 2023-09-06 James Enouen , Tianshu Sun , Yan Liu

Innovations across science and industry are evaluated using randomized trials (a.k.a. A/B tests). While simple and robust, such static designs are inefficient or infeasible for testing many hypotheses. Adaptive designs can greatly improve…

Machine Learning · Computer Science 2024-08-09 Jimmy Wang , Ethan Che , Daniel R. Jiang , Hongseok Namkoong

Over the past decade, most technology companies and a growing number of conventional firms have adopted online experimentation (or A/B testing) into their product development process. Initially, A/B testing was deployed as a static…

Applications · Statistics 2021-11-04 Jialiang Mao , Iavor Bojinov

It is increasingly common in digital environments to use A/B tests to compare the performance of recommendation algorithms. However, such experiments often violate the stable unit treatment value assumption (SUTVA), particularly SUTVA's "no…

This paper studies the measurement of advertising effects on online platforms when parallel experimentation occurs, that is, when multiple advertisers experiment concurrently. It provides a framework that makes precise how parallel…

General Economics · Economics 2024-03-01 Caio Waisman , Navdeep S. Sahni , Harikesh S. Nair , Xiliang Lin

The standard A/B testing approaches are mostly based on t-test in large scale industry applications. These standard approaches however suffers from low statistical power in business settings, due to nature of small sample-size or…

Methodology · Statistics 2025-12-30 Changshuai Wei , Phuc Nguyen , Benjamin Zelditch , Joyce Chen

Randomized experiments (A/B testings) have become the standard way for web-facing companies to guide innovation, evaluate new products, and prioritize ideas. There are times, however, when running an experiment is too complicated (e.g., we…

Applications · Statistics 2019-03-20 Iavor Bojinov , Ye Tu , Min Liu , Ya Xu

Online experiments are a fundamental component of the development of web-facing products. Given their large user-bases, even small product improvements can have a large impact on user engagement or profits on an absolute scale. As a result,…

Methodology · Statistics 2019-08-23 Jacopo Soriano

Online controlled experiments are the primary tool for measuring the causal impact of product changes in digital businesses. It is increasingly common for digital products and services to interact with customers in a personalised way. Using…

Methodology · Statistics 2021-07-02 C. H. Bryan Liu , Benjamin Paul Chamberlain

A/B testing plays a central role in data-driven product development, guiding launch decisions for new features and designs. However, treatment effect estimates are often noisy due to short horizons, early stopping, and slowly accumulating…

Methodology · Statistics 2025-11-27 Xinran Li

Online experiments in internet systems, also known as A/B tests, are used for a wide range of system tuning problems, such as optimizing recommender system ranking policies and learning adaptive streaming controllers. Decision-makers…

Machine Learning · Computer Science 2025-07-01 Qing Feng , Samuel Daulton , Benjamin Letham , Maximilian Balandat , Eytan Bakshy

The sudden appearance of modern machine learning (ML) phenomena like double descent and benign overfitting may leave many classically trained statisticians feeling uneasy -- these phenomena appear to go against the very core of statistical…

Machine Learning · Statistics 2024-09-30 Alicia Curth

Online controlled experiments (A/B tests) have become the gold standard for learning the impact of new product features in technology companies. Randomization enables the inference of causality from an A/B test. The randomized assignment…

Applications · Statistics 2022-12-20 Qike Li , Samir Jamkhande , Pavel Kochetkov , Pai Liu

Since exchange economy considerably varies in the market assets, asset prices have become an attractive research area for investigating and modeling ambiguous and uncertain information in today markets. This paper proposes a new generative…

General Finance · Quantitative Finance 2018-03-28 Farouq Abdulaziz Masoudy

Online experiments such as Randomised Controlled Trials (RCTs) or A/B-tests are the bread and butter of modern platforms on the web. They are conducted continuously to allow platforms to estimate the causal effect of replacing system…

Machine Learning · Computer Science 2023-04-24 Olivier Jeunen

When humans infer underlying probabilities from stochastic observations, they exhibit biases and variability that cannot be explained on the basis of sound, Bayesian manipulations of probability. This is especially salient when beliefs are…

Neurons and Cognition · Quantitative Biology 2021-07-08 Arthur Prat-Carrabin , Florent Meyniel , Misha Tsodyks , Rava Azeredo da Silveira

A/B testing is widely used in modern technology companies for policy evaluation and product deployment, with the goal of comparing the outcomes under a newly-developed policy against a standard control. Various causal inference and…

Machine Learning · Statistics 2025-07-25 Jinjuan Wang , Qianglin Wen , Yu Zhang , Xiaodong Yan , Chengchun Shi

We construct a statistical indicator for the detection of short-term asset price bubbles based on the information content of bid and ask market quotes for plain vanilla put and call options. Our construction makes use of the martingale…

Pricing of Securities · Quantitative Finance 2018-07-17 Petteri Piiroinen , Lassi Roininen , Tobias Schoden , Martin Simon

Biases in the dataset often enable the model to achieve high performance on in-distribution data, while poorly performing on out-of-distribution data. To mitigate the detrimental effect of the bias on the networks, previous works have…

Computation and Language · Computer Science 2023-12-07 Eojin Jeon , Mingyu Lee , Juhyeong Park , Yeachan Kim , Wing-Lam Mok , SangKeun Lee

We analyze sources of error in prediction market forecasts in order to bound the difference between a security's price and the ground truth it estimates. We consider cost-function-based prediction markets in which an automated market maker…

Computer Science and Game Theory · Computer Science 2018-02-22 Miroslav Dudík , Sébastien Lahaie , Ryan Rogers , Jennifer Wortman Vaughan
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