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The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

Information Retrieval · Computer Science 2024-11-26 Kexin Zhang , Fuyuan Lyu , Xing Tang , Dugang Liu , Chen Ma , Kaize Ding , Xiuqiang He , Xue Liu

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui

Multimodal recommendation systems (MRS) jointly model user-item interaction graphs and rich item content, but this tight coupling makes user data difficult to remove once learned. Approximate machine unlearning offers an efficient…

Artificial Intelligence · Computer Science 2026-04-13 Zhanting Zhou , KaHou Tam , Ziqiang Zheng , Zeyu Ma , Yang Yang

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Click-through rate (CTR) prediction serves as a cornerstone of recommender systems. Despite the strong performance of current CTR models based on user behavior modeling, they are still severely limited by interaction sparsity, especially in…

Information Retrieval · Computer Science 2025-09-03 Yutian Xiao , Shukuan Wang , Binhao Wang , Zhao Zhang , Yanze Zhang , Shanqi Liu , Chao Feng , Xiang Li , Fuzhen Zhuang

Recently, click-through rate (CTR) prediction models have evolved from shallow methods to deep neural networks. Most deep CTR models follow an Embedding\&MLP paradigm, that is, first mapping discrete id features, e.g. user visited items,…

Machine Learning · Statistics 2019-06-26 Guorui Zhou , Kailun Wu , Weijie Bian , Zhao Yang , Xiaoqiang Zhu , Kun Gai

The CTR (Click-Through Rate) prediction plays a central role in the domain of computational advertising and recommender systems. There exists several kinds of methods proposed in this field, such as Logistic Regression (LR), Factorization…

Information Retrieval · Computer Science 2020-06-30 Shu Wu , Feng Yu , Xueli Yu , Qiang Liu , Liang Wang , Tieniu Tan , Jie Shao , Fan Huang

This paper introduces a novel approach for click-through rate (CTR) prediction within industrial recommender systems, addressing the inherent challenges of numerical imbalance and geometric asymmetry. These challenges stem from imbalanced…

Information Retrieval · Computer Science 2024-06-07 Beyza Turkmen , Ramazan Tarik Turksoy , Hasan Saribas , Hakan Cevikalp

Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users…

Information Retrieval · Computer Science 2025-04-28 Honghao Li , Hanwei Li , Jing Zhang , Yi Zhang , Ziniu Yu , Lei Sang , Yiwen Zhang

Click-through rate (CTR) estimation plays as a core function module in various personalized online services, including online advertising, recommender systems, and web search etc. From 2015, the success of deep learning started to benefit…

Information Retrieval · Computer Science 2021-04-22 Weinan Zhang , Jiarui Qin , Wei Guo , Ruiming Tang , Xiuqiang He

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

Information Retrieval · Computer Science 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang

In modern social media, recommender systems (RecSys) rely on the click-through rate (CTR) as the standard metric to evaluate user engagement. CTR prediction is traditionally framed as a binary classification task to predict whether a user…

Machine Learning · Computer Science 2025-03-20 Zhongyu Ouyang , Chunhui Zhang , Yaning Jia , Soroush Vosoughi

Click-through Rate (CTR) prediction in real-world recommender systems often deals with billions of user interactions every day. To improve the training efficiency, it is common to update the CTR prediction model incrementally using the new…

Information Retrieval · Computer Science 2025-05-07 Zhikai Wang , Yanyan Shen , Zibin Zhang , Kangyi Lin

Click-through rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have proved that learning a unified model to serve multiple domains is effective to improve the overall performance.…

Information Retrieval · Computer Science 2022-07-04 Xuanhua Yang , Xiaoyu Peng , Penghui Wei , Shaoguo Liu , Liang Wang , Bo Zheng

Click-Through Rate (CTR) prediction, which aims to estimate the probability of a user clicking on an item, is a key task in online advertising. Numerous existing CTR models concentrate on modeling the feature interactions within a solitary…

Information Retrieval · Computer Science 2023-11-28 Zhen Tian , Changwang Zhang , Wayne Xin Zhao , Xin Zhao , Ji-Rong Wen , Zhao Cao

In the Click-Through Rate (CTR) prediction scenario, user's sequential behaviors are well utilized to capture the user interest in the recent literature. However, despite being extensively studied, these sequential methods still suffer from…

Information Retrieval · Computer Science 2021-11-04 Kai Zhang , Hao Qian , Qing Cui , Qi Liu , Longfei Li , Jun Zhou , Jianhui Ma , Enhong Chen

Conversational recommender systems (CRS) dynamically obtain the user preferences via multi-turn questions and answers. The existing CRS solutions are widely dominated by deep reinforcement learning algorithms. However, deep reinforcement…

Information Retrieval · Computer Science 2022-09-01 A S M Ahsan-Ul Haque , Hongning Wang

Most current click-through rate prediction(CTR)models create explicit or implicit high-order feature crosses through Hadamard product or inner product, with little attention to the importance of feature crossing; only few models are either…

Machine Learning · Computer Science 2024-05-16 Hao Wang , Nao Li

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

Information Retrieval · Computer Science 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…

Information Retrieval · Computer Science 2022-06-02 Zuowu Zheng , Changwang Zhang , Xiaofeng Gao , Guihai Chen