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People are becoming increasingly concerned with their online privacy, especially with how advertising companies track them across websites (a practice called cross-site tracking), as reconstructing a user's browser history can reveal…

Cryptography and Security · Computer Science 2023-11-22 Alisha Ukani

Privacy has been a major concern for everybody over the internet. Governments across the globe have given their views on how the internet space can be managed effectively so that there is some control on the flow of confidential information…

Computers and Society · Computer Science 2013-05-13 Sowmyan Jegatheesan

We evaluate the impact of probabilistically-constructed digital identity data collected from Sep. to Dec. 2017 (approx.), in the context of Lookalike-targeted campaigns. The backbone of this study is a large set of…

Machine Learning · Computer Science 2019-03-27 Randell Cotta , Mingyang Hu , Dan Jiang , Peizhou Liao

A dominant regulatory model for web privacy is "notice and choice". In this model, users are notified of data collection and provided with options to control it. To examine the efficacy of this approach, this study presents the first…

Computers and Society · Computer Science 2018-05-04 Timothy Libert

Most companies' new business practices are based on customer data. These practices have raised privacy concerns because of the associated risks. Privacy laws require companies to gain customer consent before using their information, which…

Computers and Society · Computer Science 2016-06-06 Christian Fernando Libaque-Saenz , Younghoon Chang , Siew Fan Wong , Hwansoo Lee

Online services like Google provide a variety of application programming interfaces (APIs). These online APIs enable authenticated third-party services and applications (apps) to access a user's account data for tasks such as single sign-on…

Cryptography and Security · Computer Science 2021-11-08 David G. Balash , Xiaoyuan Wu , Miles Grant , Irwin Reyes , Adam J. Aviv

With the impending removal of third-party cookies from major browsers and the introduction of new privacy-preserving advertising APIs, the research community has a timely opportunity to assist industry in qualitatively improving the Web's…

The privacy implications of third-party tracking is a well-studied problem. Recent research has shown that besides data aggregators and behavioral advertisers, online social networks also act as trackers via social widgets. Existing cookie…

Cryptography and Security · Computer Science 2015-06-15 Istemi Ekin Akkus , Nicholas Weaver

In this paper, we demonstrate the effectiveness of using the theory of contextual integrity (CI) to annotate and evaluate privacy policy statements. We perform a case study using CI annotations to compare Facebook's privacy policy before…

Computers and Society · Computer Science 2018-09-10 Yan Shvartzshnaider , Noah Apthorpe , Nick Feamster , Helen Nissenbaum

Retargeting ads are increasingly prevalent on the Internet as their effectiveness has been shown to outperform conventional targeted ads. Retargeting ads are not only based on users' interests, but also on their intents, i.e. commercial…

Cryptography and Security · Computer Science 2014-04-18 Minh-Dung Tran , Gergely Acs , Claude Castelluccia

The Privacy Sandbox initiative from Google includes APIs for enabling privacy-preserving advertising functionalities as part of the effort around limiting third-party cookies. In particular, the Private Aggregation API (PAA) and the…

The Privacy Sandbox, launched in 2019, is a series of proposals from Google to reduce ``cross-site and cross-app tracking while helping to keep online content and services free for all''. Over the years, Google implemented, experimented,…

Cryptography and Security · Computer Science 2025-12-04 Yohan Beugin , Patrick McDaniel

Collecting personally identifiable information (PII) on data subjects has become big business. Data brokers and data processors are part of a multi-billion-dollar industry that profits from collecting, buying, and selling consumer data. Yet…

Computation and Language · Computer Science 2023-02-20 Juniper Lovato , Philip Mueller , Parisa Suchdev , Peter S. Dodds

This article provides a quantitative analysis of privacy-compromising mechanisms on 1 million popular websites. Findings indicate that nearly 9 in 10 websites leak user data to parties of which the user is likely unaware; more than 6 in 10…

Cryptography and Security · Computer Science 2015-11-03 Timothy Libert

Black-box machine learning models are being used in more and more high-stakes domains, which creates a growing need for Explainable AI (XAI). Unfortunately, the use of XAI in machine learning introduces new privacy risks, which currently…

Machine Learning · Computer Science 2022-10-24 Sofie Goethals , Kenneth Sörensen , David Martens

The recent breakthroughs in Artificial Intelligence (AI) have allowed individuals to rely on automated systems for a variety of reasons. Some of these systems are the currently popular voice-enabled systems like Echo by Amazon and Home by…

Computers and Society · Computer Science 2017-11-22 Lydia Manikonda , Aditya Deotale , Subbarao Kambhampati

The proliferation of AI agents, with their complex and context-dependent actions, renders conventional privacy paradigms obsolete. This position paper argues that the current model of privacy management, rooted in a user's unilateral…

Human-Computer Interaction · Computer Science 2025-08-12 Shuning Zhang , Ying Ma , Jingruo Chen , Simin Li , Xin Yi , Hewu Li

Quantitative Information Flow (QIF) provides a robust information-theoretical framework for designing secure systems with minimal information leakage. While previous research has addressed the design of such systems under hard constraints…

Cryptography and Security · Computer Science 2024-11-18 Andreas Athanasiou , Konstantinos Chatzikokolakis , Catuscia Palamidessi

We present a systematic refactoring of the conventional treatment of privacy analyses, basing it on mathematical concepts from the framework of Quantitative Information Flow (QIF). The approach we suggest brings three principal advantages:…

Cryptography and Security · Computer Science 2024-09-16 Mário S. Alvim , Natasha Fernandes , Annabelle McIver , Carroll Morgan , Gabriel H. Nunes

Websites are capable of learning a wide range of information about the platform on which a browser is executing. One major source of such information is the set of standardised Application Programming Interfaces (APIs) provided within the…

Cryptography and Security · Computer Science 2019-10-17 Zhaoyi Fan