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Click-through rate (CTR) and post-click conversion rate (CVR) predictions are two fundamental modules in industrial ranking systems such as recommender systems, advertising, and search engines. Since CVR involves much fewer samples than CTR…
Personalized news recommendation aims to provide attractive articles for readers by predicting their likelihood of clicking on a certain article. To accurately predict this probability, plenty of studies have been proposed that actively…
Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…
Recommendation Systems have become integral to modern user experiences, but lack transparency in their decision-making processes. Existing explainable recommendation methods are hindered by reliance on a post-hoc paradigm, wherein…
Inductive transfer learning has had a big impact on computer vision and NLP domains but has not been used in the area of recommender systems. Even though there has been a large body of research on generating recommendations based on…
Existing sequential recommendation methods rely on large amounts of training data and usually suffer from the data sparsity problem. To tackle this, the pre-training mechanism has been widely adopted, which attempts to leverage large-scale…
LLM-based agents have gained considerable attention for their decision-making skills and ability to handle complex tasks. Recognizing the current gap in leveraging agent capabilities for multi-agent collaboration in recommendation systems,…
With the rapid growth of user historical behavior data, user interest modeling has become a prominent aspect in Click-Through Rate (CTR) prediction, focusing on learning user intent representations. However, this complexity poses…
Most existing recommender systems leverage user behavior data of one type only, such as the purchase behavior in E-commerce that is directly related to the business KPI (Key Performance Indicator) of conversion rate. Besides the key…
Developing effective and efficient recommendation methods is very challenging for modern e-commerce platforms. Generally speaking, two essential modules named "Click-Through Rate Prediction" (\textit{CTR}) and "Conversion Rate Prediction"…
Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…
Multi-domain recommender systems benefit from cross-domain representation learning and positive knowledge transfer. Both can be achieved by introducing a specific modeling of input data (i.e. disjoint history) or trying dedicated training…
Cross features play an important role in click-through rate (CTR) prediction. Most of the existing methods adopt a DNN-based model to capture the cross features in an implicit manner. These implicit methods may lead to a sub-optimized…
Recommender systems that can learn from cross-session data to dynamically predict the next item a user will choose are crucial for online platforms. However, existing approaches often use out-of-the-box sequence models which are limited by…
Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…
Click-Through Rate (CTR) prediction plays an important role in many industrial applications, and recently a lot of attention is paid to the deep interest models which use attention mechanism to capture user interests from historical…
In real-world recommendation scenarios, users typically engage with platforms through multiple types of behavioral interactions. Multi-behavior recommendation algorithms aim to leverage various auxiliary user behaviors to enhance prediction…
With the widespread application of personalized online services, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data…
Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…
As a critical component for online advertising and marking, click-through rate (CTR) prediction has draw lots of attentions from both industry and academia field. Recently, the deep learning has become the mainstream methodological choice…