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Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the…

Information Retrieval · Computer Science 2024-06-27 Jianghao Lin , Bo Chen , Hangyu Wang , Yunjia Xi , Yanru Qu , Xinyi Dai , Kangning Zhang , Ruiming Tang , Yong Yu , Weinan Zhang

Traditional click-through rate (CTR) prediction models convert the tabular data into one-hot vectors and leverage the collaborative relations among features for inferring the user's preference over items. This modeling paradigm discards…

Information Retrieval · Computer Science 2023-12-19 Xiangyang Li , Bo Chen , Lu Hou , Ruiming Tang

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

Understanding user interests is crucial for Click-Through Rate (CTR) prediction tasks. In sequential recommendation, pre-training from user historical behaviors through self-supervised learning can better comprehend user dynamic…

Information Retrieval · Computer Science 2024-07-30 Ruidong Han , Qianzhong Li , He Jiang , Rui Li , Yurou Zhao , Xiang Li , Wei Lin

Effective feature interaction modeling is critical for enhancing the accuracy of click-through rate (CTR) prediction in industrial recommender systems. Most of the current deep CTR models resort to building complex network architectures to…

Information Retrieval · Computer Science 2026-03-24 Honghao Li , Qiuze Ru , Yiwen Zhang , Yi Zhang , Lei Sang , Yun Yang

Pretraining on large-scale datasets can boost the performance of object detectors while the annotated datasets for object detection are hard to scale up due to the high labor cost. What we possess are numerous isolated filed-specific…

Computer Vision and Pattern Recognition · Computer Science 2023-04-10 Jing Hao , Song Chen , Xiaodi Wang , Shumin Han

GPT-2 and BERT demonstrate the effectiveness of using pre-trained language models (LMs) on various natural language processing tasks. However, LM fine-tuning often suffers from catastrophic forgetting when applied to resource-rich tasks. In…

Computation and Language · Computer Science 2022-06-22 Jiacheng Yang , Mingxuan Wang , Hao Zhou , Chengqi Zhao , Yong Yu , Weinan Zhang , Lei Li

This research introduces a novel text generation model that combines BERT's semantic interpretation strengths with GPT-4's generative capabilities, establishing a high standard in generating coherent, contextually accurate language. Through…

Computation and Language · Computer Science 2024-11-20 Jiajing Chen , Shuo Wang , Zhen Qi , Zhenhong Zhang , Chihang Wang , Hongye Zheng

Click-Through Rate (CTR) prediction holds a paramount position in recommender systems. The prevailing ID-based paradigm underperforms in cold-start scenarios due to the skewed distribution of feature frequency. Additionally, the utilization…

Information Retrieval · Computer Science 2024-11-28 Xingmei Wang , Weiwen Liu , Xiaolong Chen , Qi Liu , Xu Huang , Yichao Wang , Xiangyang Li , Yasheng Wang , Zhenhua Dong , Defu Lian , Ruiming Tang

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Large-scale pretraining and task-specific fine-tuning is now the standard methodology for many tasks in computer vision and natural language processing. Recently, a multitude of methods have been proposed for pretraining vision and language…

Computation and Language · Computer Science 2021-06-01 Emanuele Bugliarello , Ryan Cotterell , Naoaki Okazaki , Desmond Elliott

Click-through rate (CTR) prediction plays as a core function module in various personalized online services. The traditional ID-based models for CTR prediction take as inputs the one-hot encoded ID features of tabular modality, which…

Information Retrieval · Computer Science 2024-10-31 Hangyu Wang , Jianghao Lin , Xiangyang Li , Bo Chen , Chenxu Zhu , Ruiming Tang , Weinan Zhang , Yong Yu

Recently, the development of pre-trained language models has brought natural language processing (NLP) tasks to the new state-of-the-art. In this paper we explore the efficiency of various pre-trained language models. We pre-train a list of…

Computation and Language · Computer Science 2023-07-27 Tong Guo

Pre-trained language models like BERT achieve superior performances in various NLP tasks without explicit consideration of syntactic information. Meanwhile, syntactic information has been proved to be crucial for the success of NLP…

Computation and Language · Computer Science 2021-03-09 Jiangang Bai , Yujing Wang , Yiren Chen , Yaming Yang , Jing Bai , Jing Yu , Yunhai Tong

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…

Information Retrieval · Computer Science 2023-08-22 Hengyu Zhang , Chang Meng , Wei Guo , Huifeng Guo , Jieming Zhu , Guangpeng Zhao , Ruiming Tang , Xiu Li

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

This paper presents BERT-CTC, a novel formulation of end-to-end speech recognition that adapts BERT for connectionist temporal classification (CTC). Our formulation relaxes the conditional independence assumptions used in conventional CTC…

Audio and Speech Processing · Electrical Eng. & Systems 2023-04-21 Yosuke Higuchi , Brian Yan , Siddhant Arora , Tetsuji Ogawa , Tetsunori Kobayashi , Shinji Watanabe

Language model pre-training has proven to be useful in learning universal language representations. As a state-of-the-art language model pre-training model, BERT (Bidirectional Encoder Representations from Transformers) has achieved amazing…

Computation and Language · Computer Science 2020-02-06 Chi Sun , Xipeng Qiu , Yige Xu , Xuanjing Huang

Click-Through Rate (CTR) prediction, a core task in recommendation systems, estimates user click likelihood using historical behavioral data. Modeling user behavior sequences as text to leverage Language Models (LMs) for this task has…

Computation and Language · Computer Science 2025-08-06 Zixuan Li , Binzong Geng , Jing Xiong , Yong He , Yuxuan Hu , Jian Chen , Dingwei Chen , Xiyu Chang , Liang Zhang , Linjian Mo , Chengming Li , Chuan Yuan , Zhenan Sun

Adding linguistic information (syntax or semantics) to neural machine translation (NMT) has mostly focused on using point estimates from pre-trained models. Directly using the capacity of massive pre-trained contextual word embedding models…

Computation and Language · Computer Science 2021-04-08 Hassan S. Shavarani , Anoop Sarkar
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