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Influence maximization (IM) seeks to identify a seed set that maximizes influence within a network, with applications in areas such as viral marketing, disease control, and political campaigns. The budgeted influence maximization (BIM)…
Given the popularity of the viral marketing campaign in online social networks, finding an effective method to identify a set of most influential nodes so to compete well with other viral marketing competitors is of upmost importance. We…
Online influence maximization has attracted much attention as a way to maximize influence spread through a social network while learning the values of unknown network parameters. Most previous works focus on single-item diffusion. In this…
Due to much closer to real application scenarios,the budgeted influence maximization (BIM) problem has attracted great attention among researchers. As a variant of the influence maximization (IM) problem, the BIM problem aims at mining…
Given a budget and arbitrary cost for selecting each node, the budgeted influence maximization (BIM) problem concerns selecting a set of seed nodes to disseminate some information that maximizes the total number of nodes influenced (termed…
Today, many companies take advantage of viral marketing to promote their new products, and since there are several competing companies in many markets, Competitive Influence Maximization has attracted much attention. Two categories of…
Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company…
Influence Maximization (IM) aims to maximize the number of people that become aware of a product by finding the `best' set of `seed' users to initiate the product advertisement. Unlike prior arts on static social networks containing fixed…
Influence Maximization (IM) has been extensively studied in network science, which attempts to find a subset of users to maximize the influence spread. A new variant of IM, Fair Influence Maximization (FIM), which primarily enhances the…
Given a social network, where each user is associated with a selection cost, the problem of \textsc{Budgeted Influence Maximization} (\emph{BIM Problem} in short) asks to choose a subset of them (known as seed users) within an allocated…
Competitive influence maximization has been studied for several years, and various frameworks have been proposed to model different aspects of information diffusion under the competitive environment. This work presents a new gameboard for…
Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…
We consider the problem of Influence Maximization (IM), the task of selecting $k$ seed nodes in a social network such that the expected number of nodes influenced is maximized. We propose a community-aware divide-and-conquer framework that…
Influence maximization (IM) has garnered a lot of attention in the literature owing to applications such as viral marketing and infection containment. It aims to select a small number of seed users to adopt an item such that adoption…
Given a social network of users with selection cost, the \textsc{Budgeted Influence Maximization Problem} (\emph{BIM Problem} in short) asks for selecting a subset of the nodes (known as \emph{seed nodes}) within an allocated budget for…
Continuous influence maximization (CIM) generalizes the original influence maximization by incorporating general marketing strategies: a marketing strategy mix is a vector $\boldsymbol x = (x_1,\dots,x_d)$ such that for each node $v$ in a…
Fair Influence Maximization (FIM) seeks to mitigate disparities in influence across different groups and has recently garnered increasing attention. A widely adopted notion of fairness in FIM is the maximin constraint, which directly…
Influence maximization in networks is a central problem in machine learning and causal inference, where an intervention on a subset of individuals triggers a diffusion process through the network. Existing approaches typically optimize…
The Influence Maximization (IM) problem aims to select a set of seed nodes within a given budget to maximize the spread of influence in a social network. However, real-world social networks have several structural inequalities, such as…
Social networks are commonly used for marketing purposes. For example, free samples of a product can be given to a few influential social network users (or "seed nodes"), with the hope that they will convince their friends to buy it. One…