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Repeat consumption, such as repurchasing items and relistening songs, is a common scenario in daily life. To model repeat consumption, the repeat-aware recommendation has been proposed to predict which item will be re-interacted based on…

Information Retrieval · Computer Science 2025-06-11 Shigang Quan , Shui Liu , Zhenzhe Zheng , Fan Wu

User behaviour targeting is essential in online advertising. Compared with sponsored search keyword targeting and contextual advertising page content targeting, user behaviour targeting builds users' interest profiles via tracking their…

Machine Learning · Computer Science 2016-01-12 Weinan Zhang , Lingxi Chen , Jun Wang

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and…

Information Retrieval · Computer Science 2023-09-06 Jingtong Gao , Bo Chen , Menghui Zhu , Xiangyu Zhao , Xiaopeng Li , Yuhao Wang , Yichao Wang , Huifeng Guo , Ruiming Tang

Click-through rate (CTR) prediction is crucial for personalized online services. Sample-level retrieval-based models, such as RIM, have demonstrated remarkable performance. However, they face challenges including inference inefficiency and…

Information Retrieval · Computer Science 2024-10-07 Huanshuo Liu , Bo Chen , Menghui Zhu , Jianghao Lin , Jiarui Qin , Yang Yang , Hao Zhang , Ruiming Tang

Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow…

Information Retrieval · Computer Science 2024-10-30 Yuening Wang , Man Chen , Yaochen Hu , Wei Guo , Yingxue Zhang , Huifeng Guo , Yong Liu , Mark Coates

In order to model the evolution of user preference, we should learn user/item embeddings based on time-ordered item purchasing sequences, which is defined as Sequential Recommendation (SR) problem. Existing methods leverage sequential…

Information Retrieval · Computer Science 2021-08-24 Ziwei Fan , Zhiwei Liu , Jiawei Zhang , Yun Xiong , Lei Zheng , Philip S. Yu

Click-through rate (CTR) is a key signal of relevance for search engine results, both organic and sponsored. CTR of a result has two core components: (a) the probability of examination of a result by a user, and (b) the perceived relevance…

Machine Learning · Computer Science 2018-10-22 Muhammad Asiful Islam , Ramakrishnan Srikant , Sugato Basu

Click-through rate (CTR) prediction is a crucial area of research in online advertising. While binary cross entropy (BCE) has been widely used as the optimization objective for treating CTR prediction as a binary classification problem,…

Information Retrieval · Computer Science 2024-07-09 Zhutian Lin , Junwei Pan , Shangyu Zhang , Ximei Wang , Xi Xiao , Shudong Huang , Lei Xiao , Jie Jiang

Click-through rate (CTR) prediction is a critical task in recommendation systems, serving as the ultimate filtering step to sort items for a user. Most recent cutting-edge methods primarily focus on investigating complex implicit and…

Information Retrieval · Computer Science 2024-05-13 Song-Li Wu , Liang Du , Jia-Qi Yang , Yu-Ai Wang , De-Chuan Zhan , Shuang Zhao , Zi-Xun Sun

Click-Through Rate (CTR) prediction has long been dominated by discriminative paradigms that optimize local decision boundaries within candidate-specific subspaces. However, these models often fail to capture the global joint distribution…

Information Retrieval · Computer Science 2026-04-15 Chen Gao , Zixin Zhao , Lv Shao , Tong Liu

Click-Through Rate (CTR) prediction has become an essential task in digital industries, such as digital advertising or online shopping. Many deep learning-based methods have been implemented and have become state-of-the-art models in the…

Information Retrieval · Computer Science 2024-06-19 Ibrahim Can Yilmaz , Said Aldemir

With the widespread application of personalized online services, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data…

Information Retrieval · Computer Science 2023-08-04 Jianghao Lin , Yanru Qu , Wei Guo , Xinyi Dai , Ruiming Tang , Yong Yu , Weinan Zhang

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

This research designs a unified architecture of CTR prediction benchmark (Bench-CTR) platform that offers flexible interfaces with datasets and components of a wide range of CTR prediction models. Moreover, we construct a comprehensive…

Information Retrieval · Computer Science 2025-12-02 Shan Gao , Yanwu Yang

An accurate prediction of watch time has been of vital importance to enhance user engagement in video recommender systems. To achieve this, there are four properties that a watch time prediction framework should satisfy: first, despite its…

Information Retrieval · Computer Science 2023-06-07 Xiao Lin , Xiaokai Chen , Linfeng Song , Jingwei Liu , Biao Li , Peng Jiang

This analysis explores the temporal sequencing of objects in a movie trailer. Temporal sequencing of objects in a movie trailer (e.g., a long shot of an object vs intermittent short shots) can convey information about the type of movie,…

Computer Vision and Pattern Recognition · Computer Science 2018-10-24 Cheng-Kang Hsieh , Miguel Campo , Abhinav Taliyan , Matt Nickens , Mitkumar Pandya , JJ Espinoza

Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying…

Information Retrieval · Computer Science 2023-02-24 Congcong Liu , Yuejiang Li , Fei Teng , Xiwei Zhao , Changping Peng , Zhangang Lin , Jinghe Hu , Jingping Shao

Extreme Learning Machines (ELM) provide a fast alternative to traditional gradient-based learning in neural networks, offering rapid training and robust generalization capabilities. Its theoretical basis shows its universal approximation…

Machine Learning · Computer Science 2024-06-27 Ergun Biçici

In sponsored search it is critical to match ads that are relevant to a query and to accurately predict their likelihood of being clicked. Commercial search engines typically use machine learning models for both query-ad relevance matching…

Information Retrieval · Computer Science 2018-03-29 Jelena Gligorijevic , Djordje Gligorijevic , Ivan Stojkovic , Xiao Bai , Amit Goyal , Zoran Obradovic

Sequential recommendation methods are increasingly important in cutting-edge recommender systems. Through leveraging historical records, the systems can capture user interests and perform recommendations accordingly. State-of-the-art…

Information Retrieval · Computer Science 2023-08-10 Chong Liu , Xiaoyang Liu , Rongqin Zheng , Lixin Zhang , Xiaobo Liang , Juntao Li , Lijun Wu , Min Zhang , Leyu Lin