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An important part of online activities are intended to control the public opinion and behavior, being considered currently a global threat. This article identifies and conceptualizes seven online strategies employed in social media…

Social and Information Networks · Computer Science 2025-02-18 Javier Pastor-Galindo , Pantaleone Nespoli , José A. Ruipérez-Valiente , David Camacho

Coordinated campaigns are used to influence and manipulate social media platforms and their users, a critical challenge to the free exchange of information online. Here we introduce a general, unsupervised network-based methodology to…

Social and Information Networks · Computer Science 2021-04-09 Diogo Pacheco , Pik-Mai Hui , Christopher Torres-Lugo , Bao Tran Truong , Alessandro Flammini , Filippo Menczer

The focus of this work is on designing influencing strategies to shape the collective opinion of a network of individuals. We consider a variant of the voter model where opinions evolve in one of two ways. In the absence of external…

Social and Information Networks · Computer Science 2020-02-04 Anmol Gupta , Sharayu Moharir , Neeraja Sahasrabudhe

Understanding the behaviors of information propagation is essential for the effective exploitation of social influence in social networks. However, few existing influence models are both tractable and efficient for describing the…

Social and Information Networks · Computer Science 2012-09-11 Biao Xiang , Enhong Chen , Qi Liu , Hui Xiong

Information diffusion and influence maximization are important and extensively studied problems in social networks. Various models and algorithms have been proposed in the literature in the context of the influence maximization problem. A…

Computer Science and Game Theory · Computer Science 2015-03-18 Mayur Mohite , Y. Narahari

Organizations have long used deception as a means to exert influence in pursuit of their agendas. In particular, information operations such as propaganda distribution, support of antigovernment protest, and revelation of politically and…

Social and Information Networks · Computer Science 2020-11-04 Brian B. , William Fleshman , Kevin H. , Ryan Kaliszewski , Shawn R

In this work we consider the impact of information spread in time-varying social networks, where agents request to follow other agents with aligned opinions while dropping ties to neighbors whose posts are too dissimilar to their own views.…

Social and Information Networks · Computer Science 2024-03-28 Michael DeBuse , Sean Warnick

This survey presents the main results achieved for the influence maximization problem in social networks. This problem is well studied in the literature and, thanks to its recent applications, some of which currently deployed on the field,…

Social and Information Networks · Computer Science 2018-06-21 Giuseppe De Nittis , Nicola Gatti

In this paper, we study how to shape opinions in social networks when the matrix of interactions is unknown. We consider classical opinion dynamics with some stubborn agents and the possibility of continuously influencing the opinions of a…

Social and Information Networks · Computer Science 2019-10-22 Vivek Borkar , Alexandre Reiffers-Masson

Social influence is the process by which individuals adapt their opinion, revise their beliefs, or change their behavior as a result of social interactions with other people. In our strongly interconnected society, social influence plays a…

Physics and Society · Physics 2013-11-15 Mehdi Moussaid , Juliane E. Kaemmer , Pantelis P. Analytis , Hansjoerg Neth

Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…

Social and Information Networks · Computer Science 2023-05-05 Ahmad Zareie , Rizos Sakellariou

We introduce a simple, geometric model of opinion polarization. It is a model of political persuasion, as well as marketing and advertising, utilizing social values. It focuses on the interplay between different topics and persuasion…

Social and Information Networks · Computer Science 2021-08-26 Jan Hązła , Yan Jin , Elchanan Mossel , Govind Ramnarayan

Coordinated reply attacks are a tactic observed in online influence operations and other coordinated campaigns to support or harass targeted individuals, or influence them or their followers. Despite its potential to influence the public,…

Machine Learning · Computer Science 2024-11-21 Manita Pote , Tuğrulcan Elmas , Alessandro Flammini , Filippo Menczer

Influence diffusion has been central to the study of propagation of information in social networks, where influence is typically modeled as a binary property of entities: influenced or not influenced. We introduce the notion of attitude,…

Social and Information Networks · Computer Science 2020-10-27 Xiaoyun Fu , Madhavan Rajagopal Padmanabhan , Raj Gaurav Kumar , Samik Basu , Shawn Dorius , Pavan Aduri

Influence maximization is the problem of finding a subset of the most influential individuals in a network. The impact of social networks on the dissemination of information and the development of viral marketing has made this problem as…

Social and Information Networks · Computer Science 2020-12-08 Maryam Adineh , Mostafa Nouri-Baygi

This paper presents a mathematical model for opinion dynamics in popularity-adaptive social networks, where both opinion spreading and the evolution of social media contacts depend on agents' popularity and the prominence of their views.…

Optimization and Control · Mathematics 2026-03-04 Giacomo Albi , Elisa Calzola , Matteo Piu

A long line of work in social psychology has studied variations in people's susceptibility to persuasion -- the extent to which they are willing to modify their opinions on a topic. This body of literature suggests an interesting…

Social and Information Networks · Computer Science 2018-01-29 Rediet Abebe , Jon Kleinberg , David Parkes , Charalampos E. Tsourakakis

In many complex networked systems, such as online social networks, activity originates at certain nodes and subsequently spreads on the network through influence. In this work, we consider the problem of modeling the spread of influence and…

Social and Information Networks · Computer Science 2017-07-18 Arun Sathanur , Mahantesh Halappanavar , Yi Shi , Walin Sagduyu

The Viral Marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network that can trigger a large cascade of propagation…

Social and Information Networks · Computer Science 2019-07-12 Siwar Jendoubi , Arnaud Martin

In social networks, the collective behavior of large populations can be shaped by a small set of influencers through a cascading process induced by "peer pressure". For large-scale networks, efficient identification of multiple influential…

Physics and Society · Physics 2017-03-16 Sen Pei , Xian Teng , Jeffrey Shaman , Flaviano Morone , Hernán A. Makse
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