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Related papers: Uplift Modeling: from Causal Inference to Personal…

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Causal machine learning (ML) offers flexible, data-driven methods for predicting treatment outcomes including efficacy and toxicity, thereby supporting the assessment and safety of drugs. A key benefit of causal ML is that it allows for…

Uplift modeling has emerged as a crucial technique for individualized treatment effect estimation, particularly in fields such as marketing and healthcare. Modeling uplift effects in multi-treatment scenarios plays a key role in real-world…

Machine Learning · Computer Science 2025-11-04 Ruyue Zhang , Xiaopeng Ke , Ming Liu , Fangzhou Shi , Chang Men , Zhengdan Zhu

Causal inference is a critical research topic across many domains, such as statistics, computer science, education, public policy and economics, for decades. Nowadays, estimating causal effect from observational data has become an appealing…

Methodology · Statistics 2020-02-10 Liuyi Yao , Zhixuan Chu , Sheng Li , Yaliang Li , Jing Gao , Aidong Zhang

Explanation in machine learning and related fields such as artificial intelligence aims at making machine learning models and their decisions understandable to humans. Existing work suggests that personalizing explanations might help to…

Machine Learning · Computer Science 2019-04-29 Johanes Schneider , Joshua Handali

Medication recommendation systems are developed to recommend suitable medications tailored to specific patient. Previous researches primarily focus on learning medication representations, which have yielded notable advances. However, these…

Artificial Intelligence · Computer Science 2024-07-23 Xiang Li , Shunpan Liang , Yu Lei , Chen Li , Yulei Hou , Tengfei Ma

In this tech report we discuss the evaluation problem of contextual uplift modeling from the causal inference point of view. More particularly, we instantiate the individual treatment effect (ITE) estimation, and its evaluation counterpart.…

Optimization and Control · Mathematics 2021-08-03 Christophe Renaudin , Matthieu Martin

In modern online platforms, incentives are essential factors that enhance user engagement and increase platform revenue. Over recent years, uplift modeling has been introduced as a strategic approach to assign incentives to individual…

Information Retrieval · Computer Science 2024-08-27 Zexu Sun , Hao Yang , Dugang Liu , Yunpeng Weng , Xing Tang , Xiuqiang He

Recommendations are commonly used to modify user's natural behavior, for example, increasing product sales or the time spent on a website. This results in a gap between the ultimate business objective and the classical setup where…

Information Retrieval · Computer Science 2019-05-23 Stephen Bonner , Flavian Vasile

This paper proposes a novel method for demand forecasting in a pricing context. Here, modeling the causal relationship between price as an input variable to demand is crucial because retailers aim to set prices in a (profit) optimal manner…

With the rise of the digital economy and an explosion of available information about consumers, effective personalization of goods and services has become a core business focus for companies to improve revenues and maintain a competitive…

Machine Learning · Computer Science 2022-11-04 Zhaonan Qu , Isabella Qian , Zhengyuan Zhou

This work explores the idea of a causal contextual multi-armed bandit approach to automated marketing, where we estimate and optimize the causal (incremental) effects. Focusing on causal effect leads to better return on investment (ROI) by…

Machine Learning · Computer Science 2018-10-05 Neela Sawant , Chitti Babu Namballa , Narayanan Sadagopan , Houssam Nassif

Increasing users' positive interactions, such as purchases or clicks, is an important objective of recommender systems. Recommenders typically aim to select items that users will interact with. If the recommended items are purchased, an…

Machine Learning · Computer Science 2020-09-24 Masahiro Sato , Sho Takemori , Janmajay Singh , Tomoko Ohkuma

Machine learning has shown much promise in helping improve the quality of medical, legal, and financial decision-making. In these applications, machine learning models must satisfy two important criteria: (i) they must be causal, since the…

Machine Learning · Computer Science 2021-10-12 Carolyn Kim , Osbert Bastani

In the ride-hailing industry, subsidies are predominantly employed to incentivize consumers to place more orders, thereby fostering market growth. Causal inference techniques are employed to estimate the consumer elasticity with different…

Machine Learning · Computer Science 2024-08-06 Zhe Yu , Chi Xia , Shaosheng Cao , Lin Zhou

Uplift modeling and Heterogeneous Treatment Effect (HTE) estimation aim at predicting the causal effect of an action, such as a medical treatment or a marketing campaign on a specific individual. In this paper, we focus on data from…

Machine Learning · Computer Science 2024-12-16 Krzysztof Rudaś , Szymon Jaroszewicz

There is a need of ensuring machine learning models that are interpretable. Higher interpretability of the model means easier comprehension and explanation of future predictions for end-users. Further, interpretable machine learning models…

Machine Learning · Computer Science 2020-08-17 Gregor Stiglic , Primoz Kocbek , Nino Fijacko , Marinka Zitnik , Katrien Verbert , Leona Cilar

Practitioners in diverse fields such as healthcare, economics and education are eager to apply machine learning to improve decision making. The cost and impracticality of performing experiments and a recent monumental increase in electronic…

Machine Learning · Computer Science 2023-08-01 Fredrik D. Johansson , Uri Shalit , Nathan Kallus , David Sontag

Personalizing large language models (LLMs) for individual users has become increasingly important as they are progressively integrated into real-world applications to support users' daily lives. However, existing personalization approaches…

Information Retrieval · Computer Science 2026-03-31 Xiaoyan Zhao , Juntao You , Yang Zhang , Wenjie Wang , Hong Cheng , Fuli Feng , See-Kiong Ng , Tat-Seng Chua

Causal inference has received great attention across different fields from economics, statistics, education, medicine, to machine learning. Within this area, inferring causal effects at individual level in observational studies has become…

Methodology · Statistics 2017-02-16 Thai Pham

Efficiently navigating complex environments requires agents to internalize the underlying logic of their world, yet standard world modelling methods often struggle with sample inefficiency, lack of transparency, and poor scalability. We…

Artificial Intelligence · Computer Science 2026-02-20 Enrique Crespo-Fernandez , Oliver Ray , Telmo de Menezes e Silva Filho , Peter Flach