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Related papers: A/B Testing: A Systematic Literature Review

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We address the problem of A/B testing, a widely used protocol for evaluating the potential improvement achieved by a new decision system compared to a baseline. This protocol segments the population into two subgroups, each exposed to a…

Machine Learning · Statistics 2025-06-16 Otmane Sakhi , Alexandre Gilotte , David Rohde

One of the main challenges that developers face when testing their systems lies in engineering test cases that are good enough to reveal bugs. And while our body of knowledge on software testing and automated test case generation is already…

Software Engineering · Computer Science 2021-11-09 Maurício Aniche , Christoph Treude , Andy Zaidman

The prevalence of software systems has become an integral part of modern-day living. Software usage has increased significantly, leading to its growth in both size and complexity. Consequently, software development is becoming a more…

Software Engineering · Computer Science 2023-06-07 Tiago Dias , Arthur Batista , Eva Maia , Isabel Praça

AB testing aids business operators with their decision making, and is considered the gold standard method for learning from data to improve digital user experiences. However, there is usually a gap between the requirements of practitioners,…

Machine Learning · Computer Science 2023-07-28 Srivas Chennu , Andrew Maher , Christian Pangerl , Subash Prabanantham , Jae Hyeon Bae , Jamie Martin , Bud Goswami

The aim of this paper is to review some work conducted in the field of user testing that aims at specifying or clarifying the test procedures and at defining and developing tools to help conduct user tests. The topics that have been…

Human-Computer Interaction · Computer Science 2010-09-30 J. M. Christian Bastien

Evaluating Software testability can assist software managers in optimizing testing budgets and identifying opportunities for refactoring. In this paper, we abandon the traditional approach of pursuing testability measurements based on the…

Software Engineering · Computer Science 2021-02-23 Luca Guglielmo , Andrea Riboni , Giovanni Denaro

A/B testing is a common approach used in industry to facilitate innovation through the introduction of new features or the modification of existing software. Traditionally, A/B tests are conducted sequentially, with each experiment…

Software Engineering · Computer Science 2023-08-15 Federico Quin , Danny Weyns

Systematic literature studies have received much attention in empirical software engineering in recent years. They have become a powerful tool to collect and structure reported knowledge in a systematic and reproducible way. We distinguish…

Software Engineering · Computer Science 2016-12-13 M. Kuhrmann , D. Méndez Fernández , M. Daneva

E-commerce companies have a number of online products, such as organic search, sponsored search, and recommendation modules, to fulfill customer needs. Although each of these products provides a unique opportunity for users to interact with…

Applications · Statistics 2020-06-23 Xuan Yin , Liangjie Hong

There has been a significant amount of interest regarding the use of diversity-based testing techniques in software testing over the past two decades. Diversity-based testing (DBT) technique uses similarity metrics to leverage the…

Software Engineering · Computer Science 2025-04-18 Islam T. Elgendy , Robert M. Hierons , Phil McMinn

A/B testing is the foundation of decision-making in online platforms, yet social products often suffer from network interference: user interactions cause treatment effects to spill over into the control group. Such spillovers bias causal…

Social and Information Networks · Computer Science 2026-02-10 Xu Min , Zhaoxu Yang , Kaixuan Tan , Juan Yan , Xunbin Xiong , Zihao Zhu , Kaiyu Zhu , Fenglin Cui , Yang Yang , Sihua Yang , Jianhui Bu

[Context] In software engineering research, emphasis is given to sound evaluations of new approaches. While industry surveys or industrial case studies are preferred to evaluate industrial applicability, controlled experiments with student…

Software Engineering · Computer Science 2017-08-17 Marian Daun , Carolin Hübscher , Thorsten Weyer

Background. Software Engineering (SE) researchers extensively perform experiments with human subjects. Well-defined samples are required to ensure external validity. Samples are selected \textit{purposely} or by \textit{convenience},…

Software Engineering · Computer Science 2021-08-30 Valentina Lenarduzzi , Oscar Dieste , Davide Fucci , Sira Vegas

Robotic systems are complex and safety-critical software systems. As such, they need to be tested thoroughly. Unfortunately, robot software is intrinsically hard to test compared to traditional software, mainly since the software needs to…

Software Engineering · Computer Science 2026-02-03 Nils Chur , Thiago Santos de Moura , Argentina Ortega , Sven Peldszus , Thorsten Berger , Nico Hochgeschwender , Yannic Noller

Big Data is reforming many industrial domains by providing decision support through analyzing large data volumes. Big Data testing aims to ensure that Big Data systems run smoothly and error-free while maintaining the performance and…

Artificial Intelligence · Computer Science 2022-07-15 Iram Arshad , Saeed Hamood Alsamhi , Wasif Afzal

Software testing process consists of activities that implemented after it is planned and including to document related testing activities. Test processes must be applied necessarily for able to clearly see the quality of software, the…

Software Engineering · Computer Science 2019-03-05 M. Hanefi CALP , Utku KOSE

The mass production of complex software has made it impossible to manually test it for security vulnerabilities. Automated security testing tools come in a variety of flavors, function at various stages of software development, and target…

Software Engineering · Computer Science 2023-01-18 Yan Wu , Jingyi Su , David D. Moran , Chris D. Near

Enabling fully automated testing of mobile applications has recently become an important topic of study for both researchers and practitioners. A plethora of tools and approaches have been proposed to aid mobile developers both by…

Software Engineering · Computer Science 2018-01-22 Mario Linares Vasquez , Carlos Bernal-Cardenas , Kevin Moran , Denys Poshyvanyk

Online controlled experiments are the primary tool for measuring the causal impact of product changes in digital businesses. It is increasingly common for digital products and services to interact with customers in a personalised way. Using…

Methodology · Statistics 2021-07-02 C. H. Bryan Liu , Benjamin Paul Chamberlain

Experimental design has emerged as a powerful approach for improving the sample efficiency of A/B testing, yet existing designs rely critically on correctly specified models. We study robust sequential experimental design under model…

Machine Learning · Statistics 2026-05-14 Qianglin Wen , Xiangkun Wu , Chengchun Shi , Ting Li , Niansheng Tang , Yingying Zhang , Hongtu Zhu
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