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Large language models (LLMs) can reproduce a wide variety of rhetorical styles and generate text that expresses a broad spectrum of sentiments. This capacity, now available at low cost, makes them powerful tools for manipulation and…

Social and Information Networks · Computer Science 2024-05-08 Yaqub Chaudhary , Jonnie Penn

In recent years, significant concern has emerged regarding the potential threat that Large Language Models (LLMs) pose to democratic societies through their persuasive capabilities. We expand upon existing research by conducting two survey…

Computation and Language · Computer Science 2025-05-02 Zhongren Chen , Joshua Kalla , Quan Le , Shinpei Nakamura-Sakai , Jasjeet Sekhon , Ruixiao Wang

Large language models (LLMs) enable researchers to analyze text at unprecedented scale and minimal cost. Researchers can now revisit old questions and tackle novel ones with rich data. We provide an econometric framework for realizing this…

Econometrics · Economics 2025-12-08 Jens Ludwig , Sendhil Mullainathan , Ashesh Rambachan

Large Language Models (LLMs) demonstrate significant persuasive capabilities in one-on-one interactions, but their influence within social networks, where interconnected users and complex opinion dynamics pose unique challenges, remains…

Machine Learning · Computer Science 2025-06-13 Erica Coppolillo , Federico Cinus , Marco Minici , Francesco Bonchi , Giuseppe Manco

Large Language Models (LLMs) exhibit impressive zero/few-shot inference and generation quality for high-resource languages (HRLs). A few of them have been trained on low-resource languages (LRLs) and give decent performance. Owing to the…

Computation and Language · Computer Science 2024-04-22 Arijit Nag , Animesh Mukherjee , Niloy Ganguly , Soumen Chakrabarti

Large language models (LLMs) are becoming increasingly widespread. Organizations that want to use AI for productivity now face an important decision. They can subscribe to commercial LLM services or deploy models on their own…

Artificial Intelligence · Computer Science 2025-11-12 Guanzhong Pan , Vishal Chodnekar , Abinas Roy , Haibo Wang

We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda - all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study…

Computation and Language · Computer Science 2025-02-24 Amalie Brogaard Pauli , Isabelle Augenstein , Ira Assent

The generative large language models (LLMs) are increasingly being used for data augmentation tasks, where text samples are LLM-paraphrased and then used for classifier fine-tuning. However, a research that would confirm a clear…

Computation and Language · Computer Science 2024-08-30 Jan Cegin , Jakub Simko , Peter Brusilovsky

Contacting customer service via chat is a common practice. Because employing customer service agents is expensive, many companies are turning to NLP that assists human agents by auto-generating responses that can be used directly or with…

Large Language Models (LLMs) are increasingly regarded as having the potential to generate persuasive content at scale. While previous studies have focused on the risks associated with LLM-generated misinformation, the role of LLMs in…

Computers and Society · Computer Science 2026-04-06 John Caffier , Olga Stavrova , Bennett Kleinberg

Selecting language models in business contexts requires a careful analysis of the final financial benefits of the investment. However, the emphasis of academia and industry analysis of LLM is solely on performance. This work introduces a…

Artificial Intelligence · Computer Science 2024-05-29 Geraldo Xexéo , Filipe Braida , Marcus Parreiras , Paulo Xavier

We show that the use of large language models (LLMs) is prevalent among crowd workers, and that targeted mitigation strategies can significantly reduce, but not eliminate, LLM use. On a text summarization task where workers were not…

Computation and Language · Computer Science 2023-10-25 Veniamin Veselovsky , Manoel Horta Ribeiro , Philip Cozzolino , Andrew Gordon , David Rothschild , Robert West

Large Language Models (LLMs) can generate content that is as persuasive as human-written text and appear capable of selectively producing deceptive outputs. These capabilities raise concerns about potential misuse and unintended…

Computation and Language · Computer Science 2024-12-24 Cameron R. Jones , Benjamin K. Bergen

Large Language Models (LLMs) are increasingly used to generate synthetic textual data for training smaller specialized models. However, a comparison of various generation strategies for low-resource language settings is lacking. While…

Computation and Language · Computer Science 2025-09-22 Tatiana Anikina , Jan Cegin , Jakub Simko , Simon Ostermann

Large Language Models (LLMs) are a powerful technology that augment human skill to create new opportunities, akin to the development of steam engines and the internet. However, LLMs come with a high cost. They require significant computing…

Computers and Society · Computer Science 2024-04-16 Vishwas Sathish , Hannah Lin , Aditya K Kamath , Anish Nyayachavadi

Large language models (LLMs) are trained on vast amounts of data to generate natural language, enabling them to perform tasks like text summarization and question answering. These models have become popular in artificial intelligence (AI)…

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language…

Computers and Society · Computer Science 2025-05-21 Francesco Salvi , Manoel Horta Ribeiro , Riccardo Gallotti , Robert West

Large language models (LLMs) excel in text generation; however, these creative elements require heavy computation and are accompanied by a steep cost. Especially for targeted applications such as sales and marketing outreach, these costs…

Computation and Language · Computer Science 2025-08-22 Ishaan Bhola , Mukunda NS , Sravanth Kurmala , Harsh Nandwani , Arihant Jain

Generative large language models (LLMs) are incredibly useful, versatile, and promising tools. However, they will be of most use to political and social science researchers when they are used in a way that advances understanding about real…

Computers and Society · Computer Science 2025-04-08 Lisa P. Argyle , Ethan C. Busby , Joshua R. Gubler , Bryce Hepner , Alex Lyman , David Wingate

Although large language models (LLMs) have advanced the state-of-the-art in NLP significantly, deploying them for downstream applications is still challenging due to cost, responsiveness, control, or concerns around privacy and security. As…

Computation and Language · Computer Science 2023-11-01 Dong-Ho Lee , Jay Pujara , Mohit Sewak , Ryen W. White , Sujay Kumar Jauhar
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