English
Related papers

Related papers: Streaming CTR Prediction: Rethinking Recommendatio…

200 papers

Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in tabular data via feature interaction modeling, but they lose…

Information Retrieval · Computer Science 2025-09-10 Rui Dong , Wentao Ouyang , Xiangzheng Liu

Model evolution and constant availability of data are two common phenomena in large-scale real-world machine learning applications, e.g. ads and recommendation systems. To adapt, the real-world system typically retrain with all available…

Information Retrieval · Computer Science 2023-07-06 Jian Zhu , Congcong Liu , Pei Wang , Xiwei Zhao , Zhangang Lin , Jingping Shao

Click-through rates prediction is critical in modern advertising systems, where ranking relevance and user engagement directly impact platform efficiency and business value. In this project, we explore how to model CTR more effectively…

Machine Learning · Computer Science 2025-12-01 Hongyu Yang , Chunxi Wen , Jiyin Zhang , Nanfei Shen , Shijiao Zhang , Xiyan Han

Prior work has established Test-Time Training (TTT) as a general framework to further improve a trained model at test time. Before making a prediction on each test instance, the model is first trained on the same instance using a…

Computer Vision and Pattern Recognition · Computer Science 2025-01-07 Renhao Wang , Yu Sun , Arnuv Tandon , Yossi Gandelsman , Xinlei Chen , Alexei A. Efros , Xiaolong Wang

Dwell time (DT) is a critical post-click metric for evaluating user preference in recommender systems, complementing the traditional click-through rate (CTR). Although multi-task learning is widely adopted to jointly optimize DT and CTR, we…

Information Retrieval · Computer Science 2025-08-25 Huishi Luo , Fuzhen Zhuang , Yongchun Zhu , Yiqing Wu , Bo Kang , Ruobing Xie , Feng Xia , Deqing Wang , Jin Dong

Click-through rate (CTR) prediction tasks typically estimate the probability of a user clicking on a candidate item by modeling both user behavior sequence features and the item's contextual features, where the user behavior sequence is…

Information Retrieval · Computer Science 2026-03-16 Yi Xu , Chaofan Fan , Moyu Zhang , Jinxin Hu , Jiahao Wang , Hao Zhang , Shizhun Wang , Yu Zhang , Xiaoyi Zeng

Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…

Information Retrieval · Computer Science 2026-01-29 Yu Cui , Feng Liu , Jiawei Chen , Xingyu Lou , Changwang Zhang , Jun Wang , Yuegang Sun , Xiaohu Yang , Can Wang

Representation learning has been a critical topic in machine learning. In Click-through Rate Prediction, most features are represented as embedding vectors and learned simultaneously with other parameters in the model. With the development…

Information Retrieval · Computer Science 2023-02-07 Fuyuan Lyu , Xing Tang , Dugang Liu , Haolun Wu , Chen Ma , Xiuqiang He , Xue Liu

In real-world settings, robots are expected to assist humans across diverse tasks and still continuously adapt to dynamic changes over time. For example, in domestic environments, robots can proactively help users by fetching needed objects…

Robotics · Computer Science 2025-04-08 Ermanno Bartoli , Fethiye Irmak Dogan , Iolanda Leite

CTR (Click-Through Rate) prediction, crucial for recommender systems and online advertising, etc., has been confirmed to benefit from modeling long-term user behaviors. Nonetheless, the vast number of behaviors and complexity of noise…

Information Retrieval · Computer Science 2025-09-22 Weijiang Lai , Beihong Jin , Yapeng Zhang , Yiyuan Zheng , Rui Zhao , Jian Dong , Jun Lei , Xingxing Wang

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Li Li , Heng Zou , Xin Xing , Zhaojie Liu , Yanlong Du

A combinatorial recommender (CR) system feeds a list of items to a user at a time in the result page, in which the user behavior is affected by both contextual information and items. The CR is formulated as a combinatorial optimization…

Information Retrieval · Computer Science 2022-07-28 Xin Zhao , Zhiwei Fang , Yuchen Guo , Jie He , Wenlong Chen , Changping Peng

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

Click data collected by modern recommendation systems are an important source of observational data that can be utilized to train learning-to-rank (LTR) systems. However, these data suffer from a number of biases that can result in poor…

Information Retrieval · Computer Science 2020-05-13 Zohreh Ovaisi , Ragib Ahsan , Yifan Zhang , Kathryn Vasilaky , Elena Zheleva

Click-Through Rate (CTR) prediction is a crucial component in the online advertising industry. In order to produce a personalized CTR prediction, an industry-level CTR prediction model commonly takes a high-dimensional (e.g., 100 or 1000…

Information Retrieval · Computer Science 2022-01-17 Weijie Zhao , Xuewu Jiao , Mingqing Hu , Xiaoyun Li , Xiangyu Zhang , Ping Li

Kuaishou, is one of the largest short-video and live-streaming platform, compared with short-video recommendations, live-streaming recommendation is more complex because of: (1) temporarily-alive to distribution, (2) user may watch for a…

Information Retrieval · Computer Science 2024-08-13 Jiangxia Cao , Shen Wang , Yue Li , Shenghui Wang , Jian Tang , Shiyao Wang , Shuang Yang , Zhaojie Liu , Guorui Zhou

Click-Through Rate (CTR) prediction, estimating the probability of a user clicking on an item, is essential in industrial applications, such as online advertising. Many works focus on user behavior modeling to improve CTR prediction…

Information Retrieval · Computer Science 2023-08-14 Xuyang Hou , Zhe Wang , Qi Liu , Tan Qu , Jia Cheng , Jun Lei

For better user experience and business effectiveness, Click-Through Rate (CTR) prediction has been one of the most important tasks in E-commerce. Although extensive CTR prediction models have been proposed, learning good representation of…

Information Retrieval · Computer Science 2020-03-17 Xiang Li , Chao Wang , Jiwei Tan , Xiaoyi Zeng , Dan Ou , Bo Zheng

The society produces textual data online in several ways, e.g., via reviews and social media posts. Therefore, numerous researchers have been working on discovering patterns in textual data that can indicate peoples' opinions, interests,…