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Influence maximization (IM) is the problem of finding for a given $s\geq 1$ a set $S$ of $|S|=s$ nodes in a network with maximum influence. With stochastic diffusion models, the influence of a set $S$ of seed nodes is defined as the…

Machine Learning · Computer Science 2019-10-30 Gal Sadeh , Edith Cohen , Haim Kaplan

We consider a ubiquitous scenario in the study of Influence Maximization (IM), in which there is limited knowledge about the topology of the diffusion network. We set the IM problem in a multi-round diffusion campaign, aiming to maximize…

Machine Learning · Computer Science 2024-06-19 Yuting Feng , Vincent Y. F. Tan , Bogdan Cautis

The Influence Maximization (IM) problem seeks to discover the set of nodes in a graph that can spread the information propagation at most. This problem is known to be NP-hard, and it is usually studied by maximizing the influence (spread)…

Neural and Evolutionary Computing · Computer Science 2024-03-29 Elia Cunegatti , Leonardo Lucio Custode , Giovanni Iacca

Today, many companies take advantage of viral marketing to promote their new products, and since there are several competing companies in many markets, Competitive Influence Maximization has attracted much attention. Two categories of…

Social and Information Networks · Computer Science 2019-12-30 Amirhossein Ansari , Masoud Dadgar , Ali Hamzeh , Jörg Schlötterer , Michael Granitzer

We study influence maximization on temporal networks. This is a special setting where the influence function is not submodular, and there is no optimality guarantee for solutions achieved via greedy optimization. We perform an exhaustive…

Physics and Society · Physics 2022-09-05 Sirag Erkol , Dario Mazzilli , Filippo Radicchi

The influence maximization (IM) problem involves identifying a set of key individuals in a social network who can maximize the spread of influence through their network connections. With the advent of geometric deep learning on graphs,…

Social and Information Networks · Computer Science 2024-12-11 Yunming Hui , Shihan Wang , Melisachew Wudage Chekol , Stevan Rudinac , Inez Maria Zwetsloot

We study the online influence maximization (OIM) problem in social networks, where the learner repeatedly chooses seed nodes to generate cascades, observes the cascade feedback, and gradually learns the best seeds that generate the largest…

Social and Information Networks · Computer Science 2022-08-26 Zhijie Zhang , Wei Chen , Xiaoming Sun , Jialin Zhang

We consider influence maximization (IM) in social networks, which is the problem of maximizing the number of users that become aware of a product by selecting a set of "seed" users to expose the product to. While prior work assumes a known…

Machine Learning · Computer Science 2018-05-25 Sharan Vaswani , Branislav Kveton , Zheng Wen , Mohammad Ghavamzadeh , Laks Lakshmanan , Mark Schmidt

The problem of influence maximization, i.e., finding the set of nodes having maximal influence on a network, is of great importance for several applications. In the past two decades, many heuristic metrics to spot influencers have been…

Physics and Society · Physics 2023-06-07 Siddharth Patwardhan , Filippo Radicchi , Santo Fortunato

Influence maximization (IM) has been extensively studied for better viral marketing. However, previous works put less emphasis on how balancedly the audience are affected across different communities and how diversely the seed nodes are…

Social and Information Networks · Computer Science 2020-03-31 Yu Zhang

In the study of social networks, a fundamental problem is that of influence maximization (IM): How can we maximize the collective opinion of individuals in a network given constrained marketing resources? Traditionally, the IM problem has…

Disordered Systems and Neural Networks · Physics 2016-09-30 Christopher Lynn , Daniel D. Lee

Influence maximization (IM) is the problem of identifying a limited number of initial influential users within a social network to maximize the number of influenced users. However, previous research has mostly focused on individual…

Social and Information Networks · Computer Science 2024-03-29 Zirui Yuan , Minglai Shao , Zhiqian Chen

The study of continuous-time information diffusion has been an important area of research for many applications in recent years. When only the diffusion traces (cascades) are accessible, cascade-based network inference and influence…

Social and Information Networks · Computer Science 2024-05-22 Keke Huang , Ruize Gao , Bogdan Cautis , Xiaokui Xiao

Influence maximization (IM) seeks to identify a seed set that maximizes influence within a network, with applications in areas such as viral marketing, disease control, and political campaigns. The budgeted influence maximization (BIM)…

Social and Information Networks · Computer Science 2024-10-08 Su-Su Zhang , Chuang Liu , Huijuan Wang , Yang Chen , Xiu-Xiu Zhan

Finding a small subset of influential nodes to maximise influence spread in a complex network is an active area of research. Different methods have been proposed in the past to identify a set of seed nodes that can help achieve a faster…

Social and Information Networks · Computer Science 2022-12-23 Abida Sadaf , Luke Mathieson , Piotr Bródka , Katarzyna Musial

Influence maximization (IM) is a crucial optimization task related to analyzing complex networks in the real world, such as social networks, disease propagation networks, and marketing networks. Publications to date about the IM problem…

Social and Information Networks · Computer Science 2024-05-16 Xilong Qu , Wenbin Pei , Yingchao Yang , Xirong Xu , Renquan Zhang , Qiang Zhang

Influence maximization is a prototypical problem enabling applications in various domains, and it has been extensively studied in the past decade. The classic influence maximization problem explores the strategies for deploying seed users…

Social and Information Networks · Computer Science 2019-04-15 Guangmo Tong , Ruiqi Wang

In the influence maximization (IM) problem, we are given a social network and a budget $k$, and we look for a set of $k$ nodes in the network, called seeds, that maximize the expected number of nodes that are reached by an influence cascade…

Social and Information Networks · Computer Science 2021-05-11 Gianlorenzo D'Angelo , Debashmita Poddar , Cosimo Vinci

Influence maximization in temporal social networks presents unique challenges due to the dynamic interactions that evolve over time. Traditional diffusion models often fall short in capturing the real-world complexities of active-inactive…

Social and Information Networks · Computer Science 2025-07-24 Aaqib Zahoor , Iqra Altaf Gillani , Janib ul Bashir

We incorporate self activation into influence propagation and propose the self-activation independent cascade (SAIC) model: nodes may be self activated besides being selected as seeds, and influence propagates from both selected seeds and…

Social and Information Networks · Computer Science 2020-03-13 Lichao Sun , Albert Chen , Philip S. Yu , Wei Chen
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