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Influence Maximization (IM) is a classical combinatorial optimization problem, which can be widely used in mobile networks, social computing, and recommendation systems. It aims at selecting a small number of users such that maximizing the…

Social and Information Networks · Computer Science 2023-06-16 Yandi Li , Haobo Gao , Yunxuan Gao , Jianxiong Guo , Weili Wu

Influential nodes play a critical role in boosting or curbing spreading phenomena in complex networks. Numerous centrality measures have been proposed for identifying and ranking the nodes according to their importance. Classical centrality…

Social and Information Networks · Computer Science 2022-05-17 Stephany Rajeh , Marinette Savonnet , Eric Leclercq , Hocine Cherifi

Given its vast application on online social networks, Influence Maximization (IM) has garnered considerable attention over the last couple of decades. Due to the intricacy of IM, most current research concentrates on estimating the…

Social and Information Networks · Computer Science 2023-04-14 Zonghan Zhang , Zhiqian Chen

Identifying influential nodes is crucial in social network analysis. Existing methods often neglect local opinion leader tendencies, resulting in overlapping influence ranges for seed nodes. Furthermore, approaches based on vanilla graph…

Social and Information Networks · Computer Science 2025-08-15 Ronghua Lin , Runbin Yao , Yijia Wang , Junjie Lin , Zhengyang Wu , Yong Tang

We propose a distributionally robust model for the influence maximization problem. Unlike the classic independent cascade model \citep{kempe2003maximizing}, this model's diffusion process is adversarially adapted to the choice of seed set.…

Social and Information Networks · Computer Science 2022-02-23 Louis Chen , Divya Padmanabhan , Chee Chin Lim , Karthik Natarajan

In this work, we consider the problem of influence maximization on a hypergraph. We first extend the Independent Cascade (IC) model to hypergraphs, and prove that the traditional influence maximization problem remains submodular. We then…

Social and Information Networks · Computer Science 2016-06-17 Varun Gangal , Balaraman Ravindran , Ramasuri Narayanam

The safety and robustness of the network have attracted the attention of people from all walks of life, and the damage of several key nodes will lead to extremely serious consequences. In this paper, we proposed the clustering H-index…

Physics and Society · Physics 2020-03-10 Pengli Lu , Chen Dong

In the influence maximization (IM) problem, we are given a social network and a budget $k$, and we look for a set of $k$ nodes in the network, called seeds, that maximize the expected number of nodes that are reached by an influence cascade…

Social and Information Networks · Computer Science 2021-05-11 Gianlorenzo D'Angelo , Debashmita Poddar , Cosimo Vinci

The influence maximization problem is trying to identify a set of K nodes by which the spread of influence, diseases, or information is maximized. The optimization of influence by finding such a set is an NP-hard problem and a key issue in…

Social and Information Networks · Computer Science 2021-05-21 Masoud Jalayer , Morvarid Azheian , Mehrdad Mohammad Ali Kermani

Motivated by applications such as viral marketing, the problem of influence maximization (IM) has been extensively studied in the literature. The goal is to select a small number of users to adopt an item such that it results in a large…

Social and Information Networks · Computer Science 2019-06-03 Prithu Banerjee , Wei Chen , Laks V. S. Lakshmanan

Predicting user influence in social networks is a critical problem, and hypergraphs, as a prevalent higher-order modeling approach, provide new perspectives for this task. However, the absence of explicit cascade or infection probability…

Social and Information Networks · Computer Science 2025-08-22 Su-Su Zhang , JinFeng Xie , Yang Chen , Min Gao , Cong Li , Chuang Liu , Xiu-Xiu Zhan

Disease spreading models such as the ubiquitous SIS compartmental model and its numerous variants are widely used to understand and predict the behaviour of a given epidemic or information diffusion process. A common approach to imbue more…

Dynamical Systems · Mathematics 2025-11-18 Eugene Tan , Michael Small , Shannon D. Algar

Influence maximization, the fundamental of viral marketing, aims to find top-$K$ seed nodes maximizing influence spread under certain spreading models. In this paper, we study influence maximization from a game perspective. We propose a…

Artificial Intelligence · Computer Science 2020-06-04 Yu Zhang , Yan Zhang

A typical viral marketing model identifies influential users in a social network to maximize a single product adoption assuming unlimited user attention, campaign budgets, and time. In reality, multiple products need campaigns, users have…

Social and Information Networks · Computer Science 2017-01-31 Nan Du , Yingyu Liang , Maria-Florina Balcan , Manuel Gomez-Rodriguez , Hongyuan Zha , Le Song

The Influence Maximization (IM) problem aims to find a small set of influential users to maximize their influence spread in a social network. Traditional methods rely on fixed diffusion models with known parameters, limiting their…

Social and Information Networks · Computer Science 2026-04-15 Hongliang Qiao , Shanshan Feng , Min Zhou , Xutao Li , Yunming Ye , Fan Li , Shuo Shang , Yew-Soon Ong

With great theoretical and practical significance, identifying the node spreading influence of complex network is one of the most promising domains. So far, various topology-based centrality measures have been proposed to identify the node…

Physics and Society · Physics 2014-08-27 Jian-Hong Lin , Jian-Guo Liu , Qiang Guo

Influence Maximization is a NP-hard problem of selecting the optimal set of influencers in a network. Here, we propose two new approaches to influence maximization based on two very different metrics. The first metric, termed Balanced Index…

Social and Information Networks · Computer Science 2019-12-02 Panagiotis D. Karampourniotis , Boleslaw K. Szymanski , Gyorgy Korniss

We study a simple model of epidemics where an infected node transmits the infection to its neighbors independently with probability $p$. This is also known as the independent cascade or Susceptible-Infected-Recovered (SIR) model with fixed…

Data Structures and Algorithms · Computer Science 2021-10-19 Yeganeh Alimohammadi , Christian Borgs , Amin Saberi

We consider the problem of Influence Maximization (IM), the task of selecting $k$ seed nodes in a social network such that the expected number of nodes influenced is maximized. We propose a community-aware divide-and-conquer framework that…

Social and Information Networks · Computer Science 2023-02-21 Abhishek K. Umrawal , Christopher J. Quinn , Vaneet Aggarwal

Influence maximization is a problem of finding a small set of highly influential users, also known as seeds, in a social network such that the spread of influence under certain propagation models is maximized. In this paper, we consider…

Social and Information Networks · Computer Science 2015-07-14 Wei Chen , Wei Lu , Ning Zhang