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The LifeTime Value (LTV) prediction, which endeavors to forecast the cumulative purchase contribution of a user to a particular item, remains a vital challenge that advertisers are keen to resolve. A precise LTV prediction system enhances…

Machine Learning · Computer Science 2025-08-14 Aochuan Chen , Yifan Niu , Ziqi Gao , Yujie Sun , Shoujun Liu , Gong Chen , Yang Liu , Jia Li

As a measure of the long-term contribution produced by customers in a service or product relationship, life-time value, or LTV, can more comprehensively find the optimal strategy for service delivery. However, it is challenging to…

Artificial Intelligence · Computer Science 2022-01-19 Zizhao Zhang , Yifei Zhao , Guangda Huzhang

For Internet platforms operating real-time bidding (RTB) advertising service, a comprehensive understanding of user lifetime value (LTV) plays a pivotal role in optimizing advertisement allocation efficiency and maximizing the return on…

Information Retrieval · Computer Science 2025-10-10 Tianwei Li , Yu Zhao , Yunze Li , Sheng Li

Accurately predicting customer Lifetime Value (LTV) is crucial for companies to optimize their revenue strategies. Traditional deep learning models for LTV prediction are effective but typically provide only point estimates and fail to…

Machine Learning · Computer Science 2024-11-26 Xinzhe Cao , Yadong Xu , Xiaofeng Yang

Customer Life Time Value (LTV) is the expected total revenue that a single user can bring to a business. It is widely used in a variety of business scenarios to make operational decisions when acquiring new customers. Modeling LTV is a…

Machine Learning · Computer Science 2022-08-30 Kunpeng Li , Guangcui Shao , Naijun Yang , Xiao Fang , Yang Song

Customer Lifetime Value (LTV) prediction, a central problem in modern marketing, is characterized by a unique zero-inflated and long-tail data distribution. This distribution presents two fundamental challenges: (1) the vast majority of…

Machine Learning · Computer Science 2026-01-27 Mingyu Zhao , Haoran Bai , Yu Tian , Bing Zhu , Hengliang Luo

The rapid growth of visual content consumption across platforms necessitates automated video classification for age-suitability standards like the MPAA rating system (G, PG, PG-13, R). Traditional methods struggle with large labeled data…

Computer Vision and Pattern Recognition · Computer Science 2025-09-09 Dipta Neogi , Nourash Azmine Chowdhury , Muhammad Rafsan Kabir , Mohammad Ashrafuzzaman Khan

Companies across the globe are keen on targeting potential high-value customers in an attempt to expand revenue and this could be achieved only by understanding the customers more. Customer Lifetime Value (CLV) is the total monetary value…

Machine Learning · Computer Science 2024-01-04 Karan Gadgil , Sukhpal Singh Gill , Ahmed M. Abdelmoniem

Humans view the world through many sensory channels, e.g., the long-wavelength light channel, viewed by the left eye, or the high-frequency vibrations channel, heard by the right ear. Each view is noisy and incomplete, but important…

Computer Vision and Pattern Recognition · Computer Science 2020-12-21 Yonglong Tian , Dilip Krishnan , Phillip Isola

Conversion rate (CVR) prediction plays an important role in advertising systems. Recently, supervised deep neural network-based models have shown promising performance in CVR prediction. However, they are data hungry and require an enormous…

Information Retrieval · Computer Science 2023-07-13 Wentao Ouyang , Rui Dong , Xiuwu Zhang , Chaofeng Guo , Jinmei Luo , Xiangzheng Liu , Yanlong Du

Contrastive learning is a well-established paradigm in representation learning. The standard framework of contrastive learning minimizes the distance between "similar" instances and maximizes the distance between dissimilar ones in the…

Machine Learning · Computer Science 2025-02-06 Naghmeh Ghanooni , Barbod Pajoum , Harshit Rawal , Sophie Fellenz , Vo Nguyen Le Duy , Marius Kloft

Accurately modeling long-term value (LTV) at the ranking stage of short-video recommendation remains challenging. While delayed feedback and extended engagement have been explored, fine-grained attribution and robust position normalization…

Information Retrieval · Computer Science 2026-02-20 Huabin Chen , Xinao Wang , Huiping Chu , Keqin Xu , Chenhao Zhai , Chenyi Wang , Kai Meng , Yuning Jiang

Product images strongly influence consumer decision-making in online marketplaces. Empowered by multimodal contrastive learning, generative AI can output images that closely align with text prompts. Yet existing generative AI models do not…

Artificial Intelligence · Computer Science 2026-05-28 Xiaohang Feng , Yiling Xie

Representation learning has emerged as a powerful paradigm for extracting valuable latent features from complex, high-dimensional data. In financial domains, learning informative representations for assets can be used for tasks like sector…

Machine Learning · Computer Science 2024-07-29 Rian Dolphin , Barry Smyth , Ruihai Dong

Recently, multi-view learning (MVL) has garnered significant attention due to its ability to fuse discriminative information from multiple views. However, real-world multi-view datasets are often heterogeneous and imperfect, which usually…

Computer Vision and Pattern Recognition · Computer Science 2025-07-25 Jie Xu , Na Zhao , Gang Niu , Masashi Sugiyama , Xiaofeng Zhu

Recently, contrastive learning (CL) plays an important role in exploring complementary information for multi-view clustering (MVC) and has attracted increasing attention. Nevertheless, real-world multi-view data suffer from data…

Machine Learning · Computer Science 2025-12-29 Hongqing He , Jie Xu , Wenyuan Yang , Yonghua Zhu , Guoqiu Wen , Xiaofeng Zhu

Customer lifetime value (LTV) prediction is essential for mobile game publishers trying to optimize the advertising investment for each user acquisition based on the estimated worth. In mobile games, deploying microtransactions is a simple…

Information Retrieval · Computer Science 2023-08-25 Shijie Zhang , Xin Yan , Xuejiao Yang , Binfeng Jia , Shuangyang Wang

In medical time series disease diagnosis, two key challenges are identified.First, the high annotation cost of medical data leads to overfitting in models trained on label-limited, single-center datasets. To address this, we propose…

Machine Learning · Computer Science 2025-01-31 Yifan Wang , Hongfeng Ai , Ruiqi Li , Maowei Jiang , Cheng Jiang , Chenzhong Li

Long-term forecasting presents unique challenges due to the time and memory complexity of handling long sequences. Existing methods, which rely on sliding windows to process long sequences, struggle to effectively capture long-term…

Machine Learning · Computer Science 2024-03-26 Junwoo Park , Daehoon Gwak , Jaegul Choo , Edward Choi

Accurate predictions of customers' future lifetime value (LTV) given their attributes and past purchase behavior enables a more customer-centric marketing strategy. Marketers can segment customers into various buckets based on the predicted…

Applications · Statistics 2019-12-18 Xiaojing Wang , Tianqi Liu , Jingang Miao
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