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One of the most challenging problems in computational advertising is the prediction of click-through and conversion rates for bidding in online advertising auctions. An unaddressed problem in previous approaches is the existence of highly…

Machine Learning · Computer Science 2017-07-13 Flavian Vasile , Damien Lefortier , Olivier Chapelle

Predicting click and conversion probabilities when bidding on ad exchanges is at the core of the programmatic advertising industry. Two separated lines of previous works respectively address i) the prediction of user conversion probability…

Machine Learning · Statistics 2017-07-24 Eustache Diemert , Julien Meynet , Pierre Galland , Damien Lefortier

Existing conversational search studies mainly focused on asking better clarifying questions and/or improving search result quality. These works aim at retrieving better responses according to the search context, and their performances are…

Information Retrieval · Computer Science 2023-04-18 Zhenduo Wang , Zhichao Xu , Qingyao Ai

Information-seeking conversation systems are increasingly popular in real-world applications, especially for e-commerce companies. To retrieve appropriate responses for users, it is necessary to compute the matching degrees between…

Computation and Language · Computer Science 2022-11-03 Haojie Pan , Cen Chen , Chengyu Wang , Minghui Qiu , Liu Yang , Feng Ji , Jun Huang

Cloud computing as a fairly new commercial paradigm, widely investigated by different researchers, already has a great range of challenges. Pricing is a major problem in Cloud computing marketplace; as providers are competing to attract…

Computer Science and Game Theory · Computer Science 2023-09-21 S. Ghasemi , M. R. Meybodi , M. Dehghan , A. M. Rahmani

We consider a general power market with price-sensitive consumer bids and non-convexities originating from supply (start-up and no-load costs, nonzero minimum output limits of generating units, etc.) and demand. The convex hull…

Optimization and Control · Mathematics 2020-06-04 Vadim Borokhov

Uplift modeling is a causal learning technique that estimates subgroup-level treatment effects. It is commonly used in industry and elsewhere for tasks such as targeting ads. In a typical setting, uplift models can take thousands of…

Machine Learning · Computer Science 2022-07-15 Zhenyu Zhao , Yumin Zhang , Totte Harinen , Mike Yung

In this paper, we present an algorithmic study on how to surpass competitors in popularity by strategic promotions in social networks. We first propose a novel model, in which we integrate the Preferential Attachment (PA) model for…

Social and Information Networks · Computer Science 2024-09-18 Hao Liao , Sheng Bi , Jiao Wu , Wei Zhang , Mingyang Zhou , Rui Mao , Wei Chen

Despite decades of research, existing navigation systems still face real-world challenges when deployed in the wild, e.g., in cluttered home environments or in human-occupied public spaces. To address this, we present a new class of…

We present a one-fits-all programmatic approach to reason about a plethora of objectives on probabilistic programs. The first ingredient is to add a reward-statement to the language. We then define a program transformation applying a…

Programming Languages · Computer Science 2026-03-04 Philipp Schröer , Joost-Pieter Katoen

Campaigners are increasingly using online social networking platforms for promoting products, ideas and information. A popular method of promoting a product or even an idea is incentivizing individuals to evangelize the idea vigorously by…

Social and Information Networks · Computer Science 2016-06-17 Bhushan Kotnis , Joy Kuri

We propose a new method, probabilistic divide-and-conquer, for improving the success probability in rejection sampling. For the example of integer partitions, there is an ideal recursive scheme which improves the rejection cost from…

Probability · Mathematics 2015-11-25 Richard Arratia , Stephen DeSalvo

Obesity is a critical healthcare issue affecting the United States. The least risky treatments available for obesity are behavioral interventions meant to promote diet and exercise. Often these interventions contain a mobile component that…

Machine Learning · Computer Science 2023-07-18 Qiaomei Li , Kara L. Gavin , Corrine I. Voils , Yonatan Mintz

This paper proposes an Adaptive Learning Model Predictive Control strategy for uncertain constrained linear systems performing iterative tasks. The additive uncertainty is modeled as the sum of a bounded process noise and an unknown…

Systems and Control · Computer Science 2018-04-27 Monimoy Bujarbaruah , Xiaojing Zhang , Ugo Rosolia , Francesco Borrelli

The system operator's scheduling problem in electricity markets, called unit commitment, is a non-convex mixed-integer program. The optimal value function is non-convex, preventing the application of traditional marginal pricing theory to…

General Economics · Economics 2024-10-03 Conleigh Byers , Brent Eldridge

A fundamental assumption in classical mechanism design is that buyers are perfect optimizers. However, in practice, buyers may be limited by their computational capabilities or a lack of information, and may not be able to perfectly…

Theoretical Economics · Economics 2022-03-28 Santiago Balseiro , Omar Besbes , Francisco Castro

In-context reinforcement learning (ICRL) leverages the in-context learning capabilities of transformer models (TMs) to efficiently generalize to unseen sequential decision-making tasks without parameter updates. However, existing ICRL…

Machine Learning · Computer Science 2026-02-10 Juncheng Dong , Bowen He , Moyang Guo , Ethan X. Fang , Zhuoran Yang , Vahid Tarokh

Brand advertising plays a critical role in building long-term consumer awareness and loyalty, making it a key objective for advertisers across digital platforms. Although real-time bidding has been extensively studied, there is limited…

Computer Science and Game Theory · Computer Science 2026-03-10 Yuanlong Chen , Bowen Zhu , Bing Xia , Yichuan Wang

We propose a reinforcement learning-based approach to optimize conversational strategies for product recommendation across diverse industries. As organizations increasingly adopt intelligent agents to support sales and service operations,…

Information Retrieval · Computer Science 2025-07-03 Kang Liu

Customer retention campaigns increasingly rely on predictive models to detect potential churners in a vast customer base. From the perspective of machine learning, the task of predicting customer churn can be presented as a binary…

Machine Learning · Statistics 2017-12-22 Sebastiaan Höppner , Eugen Stripling , Bart Baesens , Seppe vanden Broucke , Tim Verdonck