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Click-through prediction (CTR) models transform features into latent vectors and enumerate possible feature interactions to improve performance based on the input feature set. Therefore, when selecting an optimal feature set, we should…

Information Retrieval · Computer Science 2024-03-27 Fuyuan Lyu , Xing Tang , Dugang Liu , Liang Chen , Xiuqiang He , Xue Liu

Online travel platforms (OTPs), e.g., Ctrip.com or Fliggy.com, can effectively provide travel-related products or services to users. In this paper, we focus on the multi-scenario click-through rate (CTR) prediction, i.e., training a unified…

Information Retrieval · Computer Science 2023-04-18 Peilin Chen , Hong Wen , Jing Zhang , Fuyu Lv , Zhao Li , Qijie Shen , Wanjie Tao , Ying Zhou , Chao Zhang

Learning embedding table plays a fundamental role in Click-through rate(CTR) prediction from the view of the model performance and memory usage. The embedding table is a two-dimensional tensor, with its axes indicating the number of feature…

Information Retrieval · Computer Science 2022-09-07 Fuyuan Lyu , Xing Tang , Hong Zhu , Huifeng Guo , Yingxue Zhang , Ruiming Tang , Xue Liu

The evolution of previous Click-Through Rate (CTR) models has mainly been driven by proposing complex components, whether shallow or deep, that are adept at modeling feature interactions. However, there has been less focus on improving…

Information Retrieval · Computer Science 2024-11-26 Kexin Zhang , Fuyuan Lyu , Xing Tang , Dugang Liu , Chen Ma , Kaize Ding , Xiuqiang He , Xue Liu

Click-Through Rate (CTR) prediction is a fundamental technique in recommendation and advertising systems. Recent studies have shown that implementing multi-scenario recommendations contributes to strengthening information sharing and…

Information Retrieval · Computer Science 2023-09-06 Jingtong Gao , Bo Chen , Menghui Zhu , Xiangyu Zhao , Xiaopeng Li , Yuhao Wang , Yichao Wang , Huifeng Guo , Ruiming Tang

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

Information Retrieval · Computer Science 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the…

Information Retrieval · Computer Science 2020-08-27 Yufei Feng , Fuyu Lv , Binbin Hu , Fei Sun , Kun Kuang , Yang Liu , Qingwen Liu , Wenwu Ou

Click-through rate (CTR) prediction, which predicts the probability of a user clicking an ad, is a fundamental task in recommender systems. The emergence of heterogeneous information, such as user profile and behavior sequences, depicts…

Click-Through Rate prediction (CTR) is a crucial task in recommender systems, and it gained considerable attention in the past few years. The primary purpose of recent research emphasizes obtaining meaningful and powerful representations…

Information Retrieval · Computer Science 2022-10-26 Shereen Elsayed , Lars Schmidt-Thieme

Click-through rate (CTR) prediction is a crucial issue in recommendation systems. There has been an emergence of various public CTR datasets. However, existing datasets primarily suffer from the following limitations. Firstly, users…

Information Retrieval · Computer Science 2023-09-01 Zhaoxin Huan , Ke Ding , Ang Li , Xiaolu Zhang , Xu Min , Yong He , Liang Zhang , Jun Zhou , Linjian Mo , Jinjie Gu , Zhongyi Liu , Wenliang Zhong , Guannan Zhang

The Click-Through Rate (CTR) prediction task is critical in industrial recommender systems, where models are usually deployed on dynamic streaming data in practical applications. Such streaming data in real-world recommender systems face…

Information Retrieval · Computer Science 2023-07-17 Qi-Wei Wang , Hongyu Lu , Yu Chen , Da-Wei Zhou , De-Chuan Zhan , Ming Chen , Han-Jia Ye

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

Information Retrieval · Computer Science 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Click-through rate (CTR) prediction is a core task in recommender systems. Existing methods (IDRec for short) rely on unique identities to represent distinct users and items that have prevailed for decades. On one hand, IDRec often faces…

Information Retrieval · Computer Science 2024-03-18 Yuanbo Gao , Peng Lin , Dongyue Wang , Feng Mei , Xiwei Zhao , Sulong Xu , Jinghe Hu

Click-through rate (CTR) estimation is a fundamental task in personalized advertising and recommender systems and it's important for ranking models to effectively capture complex high-order features.Inspired by the success of ELMO and Bert…

Information Retrieval · Computer Science 2021-07-27 Zhiqiang Wang , Qingyun She , PengTao Zhang , Junlin Zhang

Click-through rate (CTR) prediction is a critical task for many applications, as its accuracy has a direct impact on user experience and platform revenue. In recent years, CTR prediction has been widely studied in both academia and…

Information Retrieval · Computer Science 2025-11-19 Jieming Zhu , Jinyang Liu , Shuai Yang , Qi Zhang , Xiuqiang He

CTR prediction is essential for modern recommender systems. Ranging from early factorization machines to deep learning based models in recent years, existing CTR methods focus on capturing useful feature interactions or mining important…

Information Retrieval · Computer Science 2022-01-31 Wei Guo , Can Zhang , Zhicheng He , Jiarui Qin , Huifeng Guo , Bo Chen , Ruiming Tang , Xiuqiang He , Rui Zhang

Click-through rate (CTR) prediction is widely used in academia and industry. Most CTR tasks fall into a feature embedding \& feature interaction paradigm, where the accuracy of CTR prediction is mainly improved by designing practical…

Information Retrieval · Computer Science 2024-08-06 Fangye Wang , Hansu Gu , Dongsheng Li , Tun Lu , Peng Zhang , Li Shang , Ning Gu

In modern recommender systems, especially in e-commerce, predicting multiple targets such as click-through rate (CTR) and post-view conversion rate (CTCVR) is common. Multi-task recommender systems are increasingly popular in both research…

Information Retrieval · Computer Science 2024-08-21 Yue Ding , Yanbiao Ji , Xun Cai , Xin Xin , Yuxiang Lu , Suizhi Huang , Chang Liu , Xiaofeng Gao , Tsuyoshi Murata , Hongtao Lu

Natural content and advertisement coexist in industrial recommendation systems but differ in data distribution. Concretely, traffic related to the advertisement is considerably sparser compared to that of natural content, which motivates…

Information Retrieval · Computer Science 2024-08-30 Qi Liu , Xingyuan Tang , Jianqiang Huang , Xiangqian Yu , Haoran Jin , Jin Chen , Yuanhao Pu , Defu Lian , Tan Qu , Zhe Wang , Jia Cheng , Jun Lei

In recent years, live streaming platforms have gained immense popularity as they allow users to broadcast their videos and interact in real-time with hosts and peers. Due to the dynamic changes of live content, accurate recommendation…

Computer Vision and Pattern Recognition · Computer Science 2023-06-27 Jiaxin Deng , Dong Shen , Shiyao Wang , Xiangyu Wu , Fan Yang , Guorui Zhou , Gaofeng Meng
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