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Click-through rate (CTR) prediction is a core task in recommender systems. Existing methods (IDRec for short) rely on unique identities to represent distinct users and items that have prevailed for decades. On one hand, IDRec often faces…

Information Retrieval · Computer Science 2024-03-18 Yuanbo Gao , Peng Lin , Dongyue Wang , Feng Mei , Xiwei Zhao , Sulong Xu , Jinghe Hu

Click-Through Rate (CTR) prediction is crucial for Recommendation System(RS), aiming to provide personalized recommendation services for users in many aspects such as food delivery, e-commerce and so on. However, traditional RS relies on…

Information Retrieval · Computer Science 2024-08-22 Zhizhong Wan , Bin Yin , Junjie Xie , Fei Jiang , Xiang Li , Wei Lin

Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by…

Machine Learning · Computer Science 2023-10-18 Mehul Parsana , Krishna Poola , Yajun Wang , Zhiguang Wang

Session-based recommendation (SBR) is mainly based on anonymous user interaction sequences to recommend the items that the next user is most likely to click. Currently, the most popular and high-performing SBR methods primarily leverage…

Information Retrieval · Computer Science 2025-07-29 Shuo Zhang , Xiao Li , Jiayi Wu , Fan Yang , Xiang Li , Ming Gao

Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…

Information Retrieval · Computer Science 2025-08-05 Yanda Chen , Zihui Ren , Qixiang Gao , Jiale Chen , Si Chen , Xubin Li , Tiezheng Ge , Bo Zheng

Click-Through Rate (CTR) prediction, whose aim is to predict the probability of whether a user will click on an item, is an essential task for many online applications. Due to the nature of data sparsity and high dimensionality of CTR…

Information Retrieval · Computer Science 2021-08-18 Yichen Xu , Yanqiao Zhu , Feng Yu , Qiang Liu , Shu Wu

Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through…

Information Retrieval · Computer Science 2017-11-23 Kamelia Aryafar , Devin Guillory , Liangjie Hong

Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…

Information Retrieval · Computer Science 2025-12-17 Mingjia Yin , Junwei Pan , Hao Wang , Ximei Wang , Shangyu Zhang , Jie Jiang , Defu Lian , Enhong Chen

In today's day and age, a mobile phone has become a basic requirement needed for anyone to thrive. With the cellular traffic demand increasing so dramatically, it is now necessary to accurately predict the user traffic in cellular networks,…

Machine Learning · Computer Science 2025-07-22 Nikhil Nayak , Rujula Singh R , Rameshwar Garg , Varun Danda , Chandana Kiran , Kaustuv Saha

Lifelong sequential modeling (LSM) is becoming increasingly critical in social media recommendation systems for predicting the click-through rate (CTR) of items presented to users. Central to this process is the attention mechanism, which…

Information Retrieval · Computer Science 2025-04-14 Ting Guo , Zhaoyang Yang , Qinsong Zeng , Ming Chen

Accurate prediction of vehicle trajectories is vital for advanced driver assistance systems and autonomous vehicles. Existing methods mainly rely on generic trajectory predictions derived from large datasets, overlooking the personalized…

Machine Learning · Computer Science 2023-08-17 Amr Abdelraouf , Rohit Gupta , Kyungtae Han

Efficiently scaling industrial Click-Through Rate (CTR) prediction has recently attracted significant research attention. Existing approaches typically employ early aggregation of user behaviors to maintain efficiency. However, such…

Information Retrieval · Computer Science 2026-02-12 Mingyang Liu , Yong Bai , Zhangming Chan , Sishuo Chen , Xiang-Rong Sheng , Han Zhu , Jian Xu , Xinyang Chen

User intention which often changes dynamically is considered to be an important factor for modeling users in the design of recommendation systems. Recent studies are starting to focus on predicting user intention (what users want) beyond…

Information Retrieval · Computer Science 2021-07-19 Arpita Chaudhuri , Debasis Samanta , Monalisa Sarma

Click-through rate (CTR) prediction plays an indispensable role in online platforms. Numerous models have been proposed to capture users' shifting preferences by leveraging user behavior sequences. However, these historical sequences often…

Information Retrieval · Computer Science 2024-04-16 Junjie Huang , Guohao Cai , Jieming Zhu , Zhenhua Dong , Ruiming Tang , Weinan Zhang , Yong Yu

Recent advances in graph-based learning approaches have demonstrated their effectiveness in modelling users' preferences and items' characteristics for Recommender Systems (RSS). Most of the data in RSS can be organized into graphs where…

Information Retrieval · Computer Science 2023-03-15 Lemei Zhang , Peng Liu , Jon Atle Gulla

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Recent work on predicting patient outcomes in the Intensive Care Unit (ICU) has focused heavily on the physiological time series data, largely ignoring sparse data such as diagnoses and medications. When they are included, they are usually…

Machine Learning · Computer Science 2021-01-12 Emma Rocheteau , Catherine Tong , Petar Veličković , Nicholas Lane , Pietro Liò

Recent years have witnessed the fast development of the emerging topic of Graph Learning based Recommender Systems (GLRS). GLRS mainly employ the advanced graph learning approaches to model users' preferences and intentions as well as…

Information Retrieval · Computer Science 2020-04-27 Shoujin Wang , Liang Hu , Yan Wang , Xiangnan He , Quan Z. Sheng , Mehmet Orgun , Longbing Cao , Nan Wang , Francesco Ricci , Philip S. Yu

Recent years have witnessed the fast development of the emerging topic of Graph Learning based Recommender Systems (GLRS). GLRS employ advanced graph learning approaches to model users' preferences and intentions as well as items'…

Information Retrieval · Computer Science 2021-05-14 Shoujin Wang , Liang Hu , Yan Wang , Xiangnan He , Quan Z. Sheng , Mehmet A. Orgun , Longbing Cao , Francesco Ricci , Philip S. Yu

Click Through Rate (CTR) prediction plays an essential role in recommender systems and online advertising. It is crucial to effectively model feature interactions to improve the prediction performance of CTR models. However, existing…

Information Retrieval · Computer Science 2023-11-09 Fangye Wang , Hansu Gu , Dongsheng Li , Tun Lu , Peng Zhang , Ning Gu
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