English
Related papers

Related papers: Bayesian Calibrated Click-Through Auction

200 papers

We study a seller who sells a single good to multiple bidders with uncertainty over the joint distribution of bidders' valuations, as well as bidders' higher-order beliefs about their opponents. The seller only knows the (possibly…

Theoretical Economics · Economics 2022-02-16 Ethan Che

The ad-trading desks of media-buying agencies are increasingly relying on complex algorithms for purchasing advertising inventory. In particular, Real-Time Bidding (RTB) algorithms respond to many auctions -- usually Vickrey auctions --…

Optimization and Control · Mathematics 2016-06-20 Joaquin Fernandez-Tapia , Olivier Guéant , Jean-Michel Lasry

In the standard single-dimensional model of position auctions, bidders agree on the relative values of the positions and each of them submits a single bid that is interpreted in terms of these values. Motivated by current practice in…

Computer Science and Game Theory · Computer Science 2018-06-22 Paul Dütting , Felix Fischer , David C. Parkes

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

Information Retrieval · Computer Science 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang

We study the problem of auction design for advertising platforms that face strategic advertisers who are bidding across platforms. Each advertiser's goal is to maximize their total value or conversions while satisfying some constraint(s)…

Computer Science and Game Theory · Computer Science 2024-05-07 Gagan Aggarwal , Andres Perlroth , Ariel Schvartzman , Mingfei Zhao

Recent empirical work demonstrates that online advertisement can exhibit bias in the delivery of ads across users even when all advertisers bid in a non-discriminatory manner. We study the design of ad auctions that, given fair bids, are…

Computer Science and Game Theory · Computer Science 2021-12-02 Shuchi Chawla , Meena Jagadeesan

In mechanism design, it is challenging to design the optimal auction with correlated values in general settings. Although value distribution can be further exploited to improve revenue, the complex correlation structure makes it hard to…

Computer Science and Game Theory · Computer Science 2023-02-21 Da Huo , Zhilin Zhang , Zhenzhe Zheng , Chuan Yu , Jian Xu , Fan Wu

Despite the rapid growth of online advertisement in developing countries, existing highly over-parameterized Click-Through Rate (CTR) prediction models are difficult to be deployed due to the limited computing resources. In this paper, by…

Machine Learning · Computer Science 2021-04-16 Joonyoung Yi , Buru Chang

We consider online procurement auctions, where the agents arrive sequentially, in random order, and have private costs for their services. The buyer aims to maximize a monotone submodular value function for the subset of agents whose…

Computer Science and Game Theory · Computer Science 2025-04-15 Andreas Charalampopoulos , Dimitris Fotakis , Panagiotis Patsilinakos , Thanos Tolias

In online advertising, display ads are increasingly being placed based on real-time auctions where the advertiser who wins gets to serve the ad. This is called real-time bidding (RTB). In RTB, auctions have very tight time constraints on…

Machine Learning · Statistics 2014-05-14 Bjarne Ørum Fruergaard , Toke Jansen Hansen , Lars Kai Hansen

We propose a novel statistical learning method for multi-item auctions that incorporates credible intervals. Our approach employs nonparametric density estimation to estimate credible intervals for bidder types based on historical data. We…

Computer Science and Game Theory · Computer Science 2026-03-10 Jiale Han , Xiaowu Dai

We design a fixed-price auction mechanism for a seller to sell multiple items in a tree-structured market. The buyers have independently drawn valuation from a uniform distribution, and the seller would like to incentivize buyers to invite…

Computer Science and Game Theory · Computer Science 2024-08-01 Feiyang Yu

Click-through rate (CTR) prediction is a critical task in online display advertising. The data involved in CTR prediction are typically multi-field categorical data, i.e., every feature is categorical and belongs to one and only one field.…

Machine Learning · Computer Science 2020-03-10 Junwei Pan , Jian Xu , Alfonso Lobos Ruiz , Wenliang Zhao , Shengjun Pan , Yu Sun , Quan Lu

Click-Through Rate (CTR) prediction, crucial in applications like recommender systems and online advertising, involves ranking items based on the likelihood of user clicks. User behavior sequence modeling has marked progress in CTR…

Information Retrieval · Computer Science 2023-08-22 Hengyu Zhang , Chang Meng , Wei Guo , Huifeng Guo , Jieming Zhu , Guangpeng Zhao , Ruiming Tang , Xiu Li

In practice, auction data are often endogenously censored and anonymous, revealing only limited outcome statistics rather than full bid profiles. We study robust auction design when the seller observes only aggregated, anonymous order…

Theoretical Economics · Economics 2026-02-26 Zhihao Gavin Tang , Shixin Wang

High-stakes auctions are often preceded by nonbinding communication between bidders and the seller. Motivated by these practices, this paper examines a two-period model in which two bidders send private cheap talk messages to the seller…

Theoretical Economics · Economics 2026-03-19 Eric Yan

For Bayesian combinatorial auctions, we present a general framework for approximately reducing the mechanism design problem for multiple buyers to single buyer sub-problems. Our framework can be applied to any setting which roughly…

Computer Science and Game Theory · Computer Science 2012-06-18 Saeed Alaei

We consider the problem of an auctioneer who faces the task of selling a good (drawn from a known distribution) to a set of buyers, when the auctioneer does not have the capacity to describe to the buyers the exact identity of the good that…

Computer Science and Game Theory · Computer Science 2014-01-08 Shaddin Dughmi , Nicole Immorlica , Aaron Roth

This paper develops the theory of mechanism redesign by which an auctioneer can reoptimize an auction based on bid data collected from previous iterations of the auction on bidders from the same market. We give a direct method for…

Computer Science and Game Theory · Computer Science 2022-02-15 Shuchi Chawla , Jason D. Hartline , Denis Nekipelov , Anant Shah

Many popular search engines run an auction to determine the placement of advertisements next to search results. Current auctions at Google and Yahoo! let advertisers specify a single amount as their bid in the auction. This bid is…

Computer Science and Game Theory · Computer Science 2007-05-23 Gagan Aggarwal , S. Muthukrishnan , Jon Feldman