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Click-Through Rate prediction (CTR) is a crucial task in recommender systems, and it gained considerable attention in the past few years. The primary purpose of recent research emphasizes obtaining meaningful and powerful representations…

Information Retrieval · Computer Science 2022-10-26 Shereen Elsayed , Lars Schmidt-Thieme

Collaborative filtering (CF) is a successful approach commonly used by many recommender systems. Conventional CF-based methods use the ratings given to items by users as the sole source of information for learning to make recommendation.…

Machine Learning · Computer Science 2015-06-22 Hao Wang , Naiyan Wang , Dit-Yan Yeung

Conversational recommender systems (CRSs) aim to proactively capture user preferences through natural language dialogue and recommend high-quality items. To achieve this, CRS gathers user preferences via a dialog module and builds user…

Artificial Intelligence · Computer Science 2025-11-12 Zhenye Yang , Jinpeng Chen , Huan Li , Xiongnan Jin , Xuanyang Li , Junwei Zhang , Hongbo Gao , Kaimin Wei , Senzhang Wang

With the rapid development of online advertising and recommendation systems, click-through rate prediction is expected to play an increasingly important role.Recently many DNN-based models which follow a similar Embedding&MLP paradigm have…

Machine Learning · Statistics 2019-05-01 Chenglei Niu , Guojing Zhong , Ying Liu , Yandong Zhang , Yongsheng Sun , Ailong He , Zhaoji Chen

Improving the performance of click-through rate (CTR) prediction remains one of the core tasks in online advertising systems. With the rise of deep learning, CTR prediction models with deep networks remarkably enhance model capacities. In…

Machine Learning · Computer Science 2019-11-05 Yikai Wang , Liang Zhang , Quanyu Dai , Fuchun Sun , Bo Zhang , Yang He , Weipeng Yan , Yongjun Bao

Probabilistic models can learn users' preferences from the history of their item adoptions on a social media site, and in turn, recommend new items to users based on learned preferences. However, current models ignore psychological factors…

Information Retrieval · Computer Science 2013-11-07 Jeon-Hyung Kang , Kristina Lerman

Prediction over tabular data is an essential task in many data science applications such as recommender systems, online advertising, medical treatment, etc. Tabular data is structured into rows and columns, with each row as a data sample…

Information Retrieval · Computer Science 2021-08-12 Jiarui Qin , Weinan Zhang , Rong Su , Zhirong Liu , Weiwen Liu , Ruiming Tang , Xiuqiang He , Yong Yu

The long-tail recommendation is a challenging task for traditional recommender systems, due to data sparsity and data imbalance issues. The recent development of large language models (LLMs) has shown their abilities in complex reasoning,…

Information Retrieval · Computer Science 2024-03-12 Junda Wu , Cheng-Chun Chang , Tong Yu , Zhankui He , Jianing Wang , Yupeng Hou , Julian McAuley

Deep Click-Through Rate (CTR) prediction models play an important role in modern industrial recommendation scenarios. However, high memory overhead and computational costs limit their deployment in resource-constrained environments.…

Information Retrieval · Computer Science 2024-06-12 Hao Yu , Minghao Fu , Jiandong Ding , Yusheng Zhou , Jianxin Wu

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui

Advertising text plays a critical role in determining click-through rates (CTR) in online advertising. Large Language Models (LLMs) offer significant efficiency advantages over manual ad text creation. However, LLM-generated ad texts do not…

Information Retrieval · Computer Science 2025-08-05 Yanda Chen , Zihui Ren , Qixiang Gao , Jiale Chen , Si Chen , Xubin Li , Tiezheng Ge , Bo Zheng

Click-through rate (CTR) prediction is crucial for personalized online services. Sample-level retrieval-based models, such as RIM, have demonstrated remarkable performance. However, they face challenges including inference inefficiency and…

Information Retrieval · Computer Science 2024-10-07 Huanshuo Liu , Bo Chen , Menghui Zhu , Jianghao Lin , Jiarui Qin , Yang Yang , Hao Zhang , Ruiming Tang

This paper introduces a novel approach for click-through rate (CTR) prediction within industrial recommender systems, addressing the inherent challenges of numerical imbalance and geometric asymmetry. These challenges stem from imbalanced…

Information Retrieval · Computer Science 2024-06-07 Beyza Turkmen , Ramazan Tarik Turksoy , Hasan Saribas , Hakan Cevikalp

Click-through rate (CTR) is a key signal of relevance for search engine results, both organic and sponsored. CTR of a result has two core components: (a) the probability of examination of a result by a user, and (b) the perceived relevance…

Machine Learning · Computer Science 2018-10-22 Muhammad Asiful Islam , Ramakrishnan Srikant , Sugato Basu

Context-aware machine translation (MT) leverages document-level information, yet it does not consistently outperform sentence-level MT, as contextual signals are unevenly beneficial across sentences. Existing training objectives do not…

Computation and Language · Computer Science 2026-03-27 Ying Li , Xinglin Lyu , Junhui Li , Jinlong Yang , Hengchao Shang , Min Zhang , Shimin Tao , Daimeng Wei

Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users…

Information Retrieval · Computer Science 2025-04-28 Honghao Li , Hanwei Li , Jing Zhang , Yi Zhang , Ziniu Yu , Lei Sang , Yiwen Zhang

Fine-tuned pre-trained language models (PLMs) have achieved awesome performance on almost all NLP tasks. By using additional prompts to fine-tune PLMs, we can further stimulate the rich knowledge distributed in PLMs to better serve…

Computation and Language · Computer Science 2021-09-16 Xu Han , Weilin Zhao , Ning Ding , Zhiyuan Liu , Maosong Sun

Tabular data, a fundamental data format in machine learning, is predominantly utilized in competitions and real-world applications. The performance of tabular models--such as gradient boosted decision trees and neural networks--can vary…

Machine Learning · Computer Science 2025-05-20 Si-Yang Liu , Qile Zhou , Han-Jia Ye

Large language models (LLMs) are increasingly used to automate feature engineering in tabular learning. Given task-specific information, LLMs can propose diverse feature transformation operations to enhance downstream model performance.…

Machine Learning · Computer Science 2026-01-30 Zhuoyan Li , Aditya Bansal , Jinzhao Li , Shishuang He , Zhuoran Lu , Mutian Zhang , Qin Liu , Yiwei Yang , Swati Jain , Ming Yin , Yunyao Li

Multi-Task Learning (MTL) plays a crucial role in real-world advertising applications such as recommender systems, aiming to achieve robust representations while minimizing resource consumption. MTL endeavors to simultaneously optimize…

Information Retrieval · Computer Science 2024-06-06 Furkan Durmus , Hasan Saribas , Said Aldemir , Junyan Yang , Hakan Cevikalp
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