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This year (2014) in the month of May, the tenure of the 15th Lok Sabha was to end and the elections to the 543 parliamentary seats were to be held. A whooping $5 billion were spent on these elections, which made us stand second only to the…
We present a study that examines how a social media activism campaign aimed at improving gender diversity within engineering gained and maintained momentum in its early period. We examined over 50,000 Tweets posted over the first ~75 days…
Digital traces of conversations in micro-blogging platforms and OSNs provide information about user opinion with a high degree of resolution. These information sources can be exploited to under- stand and monitor collective behaviors. In…
The behaviour of sharing information on social media should be fulfilled only when a user is exhibiting attentive behaviour. So that the useful information can be consumed constructively, and misinformation can be identified and ignored.…
Engaged costumers are a very import part of current social media marketing. Public figures and brands have to be very careful about what to post online. That is why the need for accurate strategies for anticipating the impact of a post…
Cryptocurrency is a form of digital currency using cryptographic techniques in a decentralized system for secure peer-to-peer transactions. It is gaining much popularity over traditional methods of payments because it facilitates a very…
Social media users post content on various topics. A defining feature of social media is that other users can provide feedback -- called community feedback -- to their content in the form of comments, replies, and retweets. We hypothesize…
The presence and complexity of political Twitter bots has increased in recent years, making it a very difficult task to recognize these accounts from real, human users. We intended to provide an answer to the following question: are…
This paper presents a quantitative study of Twitter, one of the most popular micro-blogging services, from the perspective of user influence. We crawl several datasets from the most active communities on Twitter and obtain 20.5 million user…
Text-based personality prediction by computational models is an emerging field with the potential to significantly improve on key weaknesses of survey-based personality assessment. We investigate 3848 profiles from Twitter with self-labeled…
Researchers use information about the amount of time people spend on digital media for numerous purposes. While social media platforms commonly do not allow external access to measure the use time directly, a usual alternative method is to…
As businesses increasingly rely on social networking sites to engage with their customers, it is crucial to understand and counter reputation manipulation activities, including fraudulently boosting the number of Facebook page likes using…
The idea that social media platforms like Twitter are inhabited by vast numbers of social bots has become widely accepted in recent years. Social bots are assumed to be automated social media accounts operated by malicious actors with the…
The study of coordinated manipulation of conversations on social media has become more prevalent as social media's role in amplifying misinformation, hate, and polarization has come under scrutiny. We discuss the implications of successful…
Nowadays social media has become one of the largest gatherings of people in online. There are many ways for the industries to promote their products to the public through advertising. The variety of advertisement is increasing dramatically.…
We present a study to analyze how word use can predict social engagement behaviors such as replies and retweets in Twitter. We compute psycholinguistic category scores from word usage, and investigate how people with different scores…
Online communities play a critical role in shaping societal discourse and influencing collective behavior in the real world. The tendency for people to connect with others who share similar characteristics and views, known as homophily,…
In micro-blogging platforms, people connect and interact with others. However, due to cognitive biases, they tend to interact with like-minded people and read agreeable information only. Many efforts to make people connect with those who…
The fundamental building block of social influence is for one person to elicit a response in another. Researchers measuring a "response" in social media typically depend either on detailed models of human behavior or on platform-specific…
Public opinion is a crucial factor in shaping political decision-making. Nowadays, social media has become an essential platform for individuals to engage in political discussions and express their political views, presenting researchers…