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Modern industrial recommendation systems improve recommendation performance by integrating multimodal representations from pre-trained models into ID-based Click-Through Rate (CTR) prediction frameworks. However, existing approaches…

Information Retrieval · Computer Science 2026-04-17 Alin Fan , Hanqing Li , Sihan Lu , Jingsong Yuan , Jiandong Zhang

The CTR (Click-Through Rate) prediction plays a central role in the domain of computational advertising and recommender systems. There exists several kinds of methods proposed in this field, such as Logistic Regression (LR), Factorization…

Information Retrieval · Computer Science 2020-06-30 Shu Wu , Feng Yu , Xueli Yu , Qiang Liu , Liang Wang , Tieniu Tan , Jie Shao , Fan Huang

In sponsored search it is critical to match ads that are relevant to a query and to accurately predict their likelihood of being clicked. Commercial search engines typically use machine learning models for both query-ad relevance matching…

Information Retrieval · Computer Science 2018-03-29 Jelena Gligorijevic , Djordje Gligorijevic , Ivan Stojkovic , Xiao Bai , Amit Goyal , Zoran Obradovic

Click-Through Rate (CTR) prediction is one of the most important machine learning tasks in recommender systems, driving personalized experience for billions of consumers. Neural architecture search (NAS), as an emerging field, has…

Information Retrieval · Computer Science 2020-07-14 Qingquan Song , Dehua Cheng , Hanning Zhou , Jiyan Yang , Yuandong Tian , Xia Hu

Pretrained vision-language models (VLMs) like CLIP show strong zero-shot performance but struggle with generalization under distribution shifts. Test-Time Adaptation (TTA) addresses this by adapting VLMs to unlabeled test data in new…

Computer Vision and Pattern Recognition · Computer Science 2025-08-11 Hamidreza Dastmalchi , Aijun An , Ali cheraghian

Vehicle arrival time prediction has been studied widely. With the emergence of IoT devices and deep learning techniques, estimated time of arrival (ETA) has become a critical component in intelligent transportation systems. Though many…

Machine Learning · Computer Science 2022-06-20 Hieu Tran , Son Nguyen , I-Ling Yen , Farokh Bastani

In recent years, continual learning with pre-training (CLPT) has received widespread interest, instead of its traditional focus of training from scratch. The use of strong pre-trained models (PTMs) can greatly facilitate knowledge transfer…

Computer Vision and Pattern Recognition · Computer Science 2024-08-16 Gengwei Zhang , Liyuan Wang , Guoliang Kang , Ling Chen , Yunchao Wei

Machine reading comprehension (MRC) has become a core component in a variety of natural language processing (NLP) applications such as question answering and dialogue systems. It becomes a practical challenge that an MRC model needs to…

Information Retrieval · Computer Science 2020-08-26 Lixin Su , Jiafeng Guo , Ruqing Zhang , Yixing Fan , Yanyan Lan , Xueqi Cheng

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

Information Retrieval · Computer Science 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen

Cross-Domain Recommendation (CDR) and Cross-System Recommendation (CSR) have been proposed to improve the recommendation accuracy in a target dataset (domain/system) with the help of a source one with relatively richer information. However,…

Information Retrieval · Computer Science 2021-08-19 Feng Zhu , Yan Wang , Jun Zhou , Chaochao Chen , Longfei Li , Guanfeng Liu

In recommendation scenarios, there are two long-standing challenges, i.e., selection bias and data sparsity, which lead to a significant drop in prediction accuracy for both Click-Through Rate (CTR) and post-click Conversion Rate (CVR)…

Information Retrieval · Computer Science 2023-02-14 Feng Zhu , Mingjie Zhong , Xinxing Yang , Longfei Li , Lu Yu , Tiehua Zhang , Jun Zhou , Chaochao Chen , Fei Wu , Guanfeng Liu , Yan Wang

A significant challenge in achieving ubiquitous Artificial Intelligence is the limited ability of models to rapidly learn new information in real-world scenarios where data follows long-tailed distributions, all while avoiding forgetting…

Machine Learning · Computer Science 2024-04-09 Siddeshwar Raghavan , Jiangpeng He , Fengqing Zhu

Parameter-efficient fine-tuning (PEFT) has been widely employed for domain adaptation, with LoRA being one of the most prominent methods due to its simplicity and effectiveness. However, in multi-task learning (MTL) scenarios, LoRA tends to…

Continual Test-time adaptation (CTTA) continuously adapts the deployed model on every incoming batch of data. While achieving optimal accuracy, existing CTTA approaches present poor real-world applicability on resource-constrained edge…

Machine Learning · Computer Science 2026-04-21 Xiao Ma , Young D. Kwon , Dong Ma

The goal of Feature Selection - comprising filter, wrapper, and embedded approaches - is to find the optimal feature subset for designated downstream tasks. Nevertheless, current feature selection methods are limited by: 1) the selection…

Machine Learning · Computer Science 2023-09-18 Meng Xiao , Dongjie Wang , Min Wu , Pengfei Wang , Yuanchun Zhou , Yanjie Fu

Recently, deep learning-based models have been widely studied for click-through rate (CTR) prediction and lead to improved prediction accuracy in many industrial applications. However, current research focuses primarily on building complex…

Machine Learning · Computer Science 2023-07-06 Jieming Zhu , Jinyang Liu , Weiqi Li , Jincai Lai , Xiuqiang He , Liang Chen , Zibin Zheng

Click-through rate (CTR) prediction is a crucial task in web search, recommender systems, and online advertisement displaying. In practical application, CTR models often serve with high-speed user-generated data streams, whose underlying…

Information Retrieval · Computer Science 2023-02-24 Congcong Liu , Yuejiang Li , Fei Teng , Xiwei Zhao , Changping Peng , Zhangang Lin , Jinghe Hu , Jingping Shao

Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding \& MLP paradigm has become a standard approach…

Information Retrieval · Computer Science 2025-04-10 Wenqiao Zhu , Lulu Wang , Jun Wu

Click-through rate (CTR) prediction is an important task for the companies to recommend products which better match user preferences. User behavior in digital advertising is dynamic and changes over time. It is crucial for the companies to…

Information Retrieval · Computer Science 2023-11-29 Ramazan Tarık Türksoy , Beyza Türkmen , Furkan Durmuş

The recently introduced Controlled Text Reduction (CTR) task isolates the text generation step within typical summarization-style tasks. It does so by challenging models to generate coherent text conforming to pre-selected content within…

Computation and Language · Computer Science 2024-02-27 Aviv Slobodkin , Avi Caciularu , Eran Hirsch , Ido Dagan