English
Related papers

Related papers: Reformulating CTR Prediction: Learning Invariant F…

200 papers

Click-Through Rate (CTR) prediction has been an indispensable component for many industrial applications, such as recommendation systems and online advertising. CTR prediction systems are usually based on multi-field categorical features,…

Information Retrieval · Computer Science 2020-09-29 Wenqiang Chen , Lizhang Zhan , Yuanlong Ci , Minghua Yang , Chen Lin , Dugang Liu

User behavior sequence modeling plays a significant role in Click-Through Rate (CTR) prediction on e-commerce platforms. Except for the interacted items, user behaviors contain rich interaction information, such as the behavior type, time,…

Information Retrieval · Computer Science 2026-04-15 Yimin Lv , Shuli Wang , Beihong Jin , Yisong Yu , Yapeng Zhang , Jian Dong , Yongkang Wang , Xingxing Wang , Dong Wang

Click-based learning to rank (LTR) tackles the mismatch between click frequencies on items and their actual relevance. The approach of previous work has been to assume a model of click behavior and to subsequently introduce a method for…

Information Retrieval · Computer Science 2022-06-27 Harrie Oosterhuis

Dwell time (DT) is a critical post-click metric for evaluating user preference in recommender systems, complementing the traditional click-through rate (CTR). Although multi-task learning is widely adopted to jointly optimize DT and CTR, we…

Information Retrieval · Computer Science 2025-08-25 Huishi Luo , Fuzhen Zhuang , Yongchun Zhu , Yiqing Wu , Bo Kang , Ruobing Xie , Feng Xia , Deqing Wang , Jin Dong

The WWW 2025 EReL@MIR Workshop Multimodal CTR Prediction Challenge focuses on effectively applying multimodal embedding features to improve click-through rate (CTR) prediction in recommender systems. This technical report presents our…

Information Retrieval · Computer Science 2025-05-07 Junwei Xu , Zehao Zhao , Xiaoyu Hu , Zhenjie Song

Disentangled Representation Learning (DRL) aims to learn a model capable of identifying and disentangling the underlying factors hidden in the observable data in representation form. The process of separating underlying factors of variation…

Machine Learning · Computer Science 2024-06-28 Xin Wang , Hong Chen , Si'ao Tang , Zihao Wu , Wenwu Zhu

Inductive representation learning on temporal heterogeneous graphs is crucial for scalable deep learning on heterogeneous information networks (HINs) which are time-varying, such as citation networks. However, most existing approaches are…

Machine Learning · Computer Science 2024-05-15 Chenglin Li , Yuanzhen Xie , Chenyun Yu , Lei Cheng , Bo Hu , Zang Li , Di Niu

Modeling feature interactions plays a crucial role in accurately predicting click-through rates (CTR) in advertising systems. To capture the intricate patterns of interaction, many existing models employ matrix-factorization techniques to…

Information Retrieval · Computer Science 2024-11-20 Yu Kang , Junwei Pan , Jipeng Jin , Shudong Huang , Xiaofeng Gao , Lei Xiao

In the scenario of class-incremental learning (CIL), deep neural networks have to adapt their model parameters to non-stationary data distributions, e.g., the emergence of new classes over time. However, CIL models are challenged by the…

Machine Learning · Computer Science 2023-06-22 Depeng Li , Zhigang Zeng

Travel demand modeling has shifted from aggregated trip-based models to behavior-oriented activity-based models because daily trips are essentially driven by human activities. To analyze the sequential activity-travel decisions, deep…

Artificial Intelligence · Computer Science 2025-03-18 Yuebing Liang , Shenhao Wang , Jiangbo Yu , Zhan Zhao , Jinhua Zhao , Sandy Pentland

Existing advertisements click-through rate (CTR) prediction models are mainly dependent on behavior ID features, which are learned based on the historical user-ad interactions. Nevertheless, behavior ID features relying on historical user…

Information Retrieval · Computer Science 2022-09-26 Tan Yu , Zhipeng Jin , Jie Liu , Yi Yang , Hongliang Fei , Ping Li

Click-through rate (CTR) prediction is a critical task for many applications, as its accuracy has a direct impact on user experience and platform revenue. In recent years, CTR prediction has been widely studied in both academia and…

Information Retrieval · Computer Science 2025-11-19 Jieming Zhu , Jinyang Liu , Shuai Yang , Qi Zhang , Xiuqiang He

Click-Through Rate (CTR) prediction on cold users is a challenging task in recommender systems. Recent researches have resorted to meta-learning to tackle the cold-user challenge, which either perform few-shot user representation learning…

Information Retrieval · Computer Science 2022-10-31 Yanyan Shen , Lifan Zhao , Weiyu Cheng , Zibin Zhang , Wenwen Zhou , Kangyi Lin

In search systems, effectively coordinating the two core objectives of search relevance matching and click-through rate (CTR) prediction is crucial for discovering users' interests and enhancing platform revenue. In our prior work PRECTR,…

Information Retrieval · Computer Science 2026-02-25 Shuzhi Cao , Rong Chen , Ailong He , Shuguang Han , Jufeng Chen

Click-through rate (CTR) prediction is fundamental to online advertising systems. While Deep Learning Recommendation Models (DLRMs) with explicit feature interactions have long dominated this domain, recent advances in generative…

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through…

Information Retrieval · Computer Science 2017-11-23 Kamelia Aryafar , Devin Guillory , Liangjie Hong

Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding \& MLP paradigm has become a standard approach…

Information Retrieval · Computer Science 2025-04-10 Wenqiao Zhu , Lulu Wang , Jun Wu

Deep reinforcement learning (DRL) is one promising approach to teaching robots to perform complex tasks. Because methods that directly reuse the stored experience data cannot follow the change of the environment in robotic problems with a…

Robotics · Computer Science 2022-01-26 Taisuke Kobayashi

Ranking is a crucial module using in the recommender system. In particular, the ranking module using in our YoungTao recommendation scenario is to provide an ordered list of items to users, to maximize the click number throughout the…

Information Retrieval · Computer Science 2023-08-29 Shaowei Liu , Yangjun Liu