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A/B testing methodology is generally performed by private companies to increase user engagement and satisfaction about online features. Their usage is far from being transparent and may undermine user autonomy (e.g. polarizing individual…

Social and Information Networks · Computer Science 2024-05-03 Matteo Ottaviani , Stefan M. Herzog , Pietro Leonardo Nickl , Philipp Lorenz-Spreen

A/B testing is a widely-used paradigm within marketing optimization because it promises identification of causal effects and because it is implemented out of the box in most messaging delivery software platforms. Modern businesses, however,…

Machine Learning · Computer Science 2023-05-03 Schaun Wheeler

Randomized experiments are widely used to estimate causal effects across a variety of domains. However, classical causal inference approaches rely on critical independence assumptions that are violated by network interference, when the…

Methodology · Statistics 2022-10-18 Mayleen Cortez , Matthew Eichhorn , Christina Lee Yu

Online lending, a phenomenon which is becoming mainstream due to the migration of consumer finance to the Internet and the adoption of AI based lending models, is an example of learning by doing. This paper studies optimal policies for a…

Theoretical Economics · Economics 2025-11-18 Mendelson Haim , Zhu Mingxi

While many areas of machine learning have benefited from the increasing availability of large and varied datasets, the benefit to causal inference has been limited given the strong assumptions needed to ensure identifiability of causal…

Machine Learning · Computer Science 2022-01-02 Wenshuo Guo , Serena Wang , Peng Ding , Yixin Wang , Michael I. Jordan

We study optimal variance reduction solutions for count and ratio metrics in online controlled experiments. Our methods leverage flexible machine learning tools to incorporate covariates that are independent from the treatment but have…

Methodology · Statistics 2022-09-05 Ying Jin , Shan Ba

The integration of Large Language Models (LLMs) and chatbots introduces new challenges and opportunities for decision-making in software testing. Decision-making relies on a variety of information, including code, requirements…

Software Engineering · Computer Science 2024-06-18 Francisco Gomes de Oliveira Neto

Randomized controlled trials (RCTs) are widely regarded as the gold standard for causal inference in biomedical research. For instance, when estimating the average treatment effect on the treated (ATT), a doubly robust estimation procedure…

Methodology · Statistics 2025-09-26 Chi-Shian Dai , Chao Ying , Yang Ning , Jiwei Zhao

Many state-of-the-art algorithms for solving hard combinatorial problems in artificial intelligence (AI) include elements of stochasticity that lead to high variations in runtime, even for a fixed problem instance. Knowledge about the…

Artificial Intelligence · Computer Science 2018-07-10 Katharina Eggensperger , Marius Lindauer , Frank Hutter

We develop a theoretical framework for sample splitting in A/B testing environments, where data for each test are partitioned into two splits to measure methodological performance when the true impacts of tests are unobserved. We show that…

Econometrics · Economics 2026-03-24 Ryan Kessler , James McQueen , Miikka Rokkanen

E-commerce companies have a number of online products, such as organic search, sponsored search, and recommendation modules, to fulfill customer needs. Although each of these products provides a unique opportunity for users to interact with…

Applications · Statistics 2020-06-23 Xuan Yin , Liangjie Hong

Machine Learning models are being extensively used in safety critical applications where errors from these models could cause harm to the user. Such risks are amplified when multiple machine learning models, which are deployed concurrently,…

Machine Learning · Computer Science 2025-02-07 Yuanyuan Li , Neeraj Sarna , Yang Lin

Randomized experiments can provide unbiased estimates of sample average treatment effects. However, estimates of population treatment effects can be biased when the experimental sample and the target population differ. In this case, the…

Methodology · Statistics 2022-11-10 Wenqi Shi , Xi Lin

We present two online causal structure learning algorithms which can track changes in a causal structure and process data in a dynamic real-time manner. Standard causal structure learning algorithms assume that causal structure does not…

Artificial Intelligence · Computer Science 2019-07-16 Durdane Kocacoban , James Cussens

We develop new algorithms for estimating heterogeneous treatment effects, combining recent developments in transfer learning for neural networks with insights from the causal inference literature. By taking advantage of transfer learning,…

Randomized controlled trials are not only the golden standard in medicine and vaccine trials but have spread to many other disciplines like behavioral economics, making it an important interdisciplinary tool for scientists. When designing…

Methodology · Statistics 2021-11-30 Tassilo Schwarz

This paper investigates decision-making in A/B experiments for online platforms and marketplaces. In such settings, due to constraints on inventory, A/B experiments typically lead to biased estimators because of *interference* between…

Methodology · Statistics 2025-08-26 Ramesh Johari , Hannah Li , Anushka Murthy , Gabriel Y. Weintraub

Building defect prediction models based on online learning can enhance prediction accuracy. It continuously rebuilds a new prediction model, when a new data point is added. However, a module predicted as "non-defective" can result in fewer…

Software Engineering · Computer Science 2024-04-18 Nikolay Fedorov , Yuta Yamasaki , Masateru Tsunoda , Akito Monden , Amjed Tahir , Kwabena Ebo Bennin , Koji Toda , Keitaro Nakasai

Most machine learning techniques are based upon statistical learning theory, often simplified for the sake of computing speed. This paper is focused on the uncertainty aspect of mathematical modeling in machine learning. Regression analysis…

Machine Learning · Computer Science 2022-06-07 Valentin Arkov

Despite the success of convolutional neural networks (CNNs) in many academic benchmarks for computer vision tasks, their application in the real-world is still facing fundamental challenges. One of these open problems is the inherent lack…

Computer Vision and Pattern Recognition · Computer Science 2022-12-07 Julia Grabinski , Paul Gavrikov , Janis Keuper , Margret Keuper
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