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For industrial-scale advertising systems, prediction of ad click-through rate (CTR) is a central problem. Ad clicks constitute a significant class of user engagements and are often used as the primary signal for the usefulness of ads to…

Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…

Information Retrieval · Computer Science 2026-01-29 Yu Cui , Feng Liu , Jiawei Chen , Xingyu Lou , Changwang Zhang , Jun Wang , Yuegang Sun , Xiaohu Yang , Can Wang

Click-Through Rate (CTR) prediction has been an indispensable component for many industrial applications, such as recommendation systems and online advertising. CTR prediction systems are usually based on multi-field categorical features,…

Information Retrieval · Computer Science 2020-09-29 Wenqiang Chen , Lizhang Zhan , Yuanlong Ci , Minghua Yang , Chen Lin , Dugang Liu

Effective feature interaction modeling is critical for enhancing the accuracy of click-through rate (CTR) prediction in industrial recommender systems. Most of the current deep CTR models resort to building complex network architectures to…

Information Retrieval · Computer Science 2026-03-24 Honghao Li , Qiuze Ru , Yiwen Zhang , Yi Zhang , Lei Sang , Yun Yang

In the scenario of class-incremental learning (CIL), deep neural networks have to adapt their model parameters to non-stationary data distributions, e.g., the emergence of new classes over time. However, CIL models are challenged by the…

Machine Learning · Computer Science 2023-06-22 Depeng Li , Zhigang Zeng

In Continual Learning (CL) contexts, concept drift typically refers to the analysis of changes in data distribution. A drift in the input data can have negative consequences on a learning predictor and the system's stability. The majority…

Machine Learning · Computer Science 2024-10-23 Sebastian Basterrech

Predicting long-term loan defaults is hard because borrower behavior often changes and data distributions shift over time. This paper presents HYDRA-EI, a hybrid ensemble incremental learning framework. It uses several stages of feature…

Machine Learning · Computer Science 2025-10-10 Jiajing Wang

Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such as feature interaction, user behavior history and contextual…

Information Retrieval · Computer Science 2020-08-10 Wentao Ouyang , Xiuwu Zhang , Lei Zhao , Jinmei Luo , Yu Zhang , Heng Zou , Zhaojie Liu , Yanlong Du

In statistical modelling the biggest threat is concept drift which makes the model gradually showing deteriorating performance over time. There are state of the art methodologies to detect the impact of concept drift, however general…

Machine Learning · Computer Science 2018-10-09 Kumarjit Pathak , Jitin Kapila

Click-Through Rate (CTR) prediction plays an important role in many industrial applications, such as online advertising and recommender systems. How to capture users' dynamic and evolving interests from their behavior sequences remains a…

Information Retrieval · Computer Science 2019-05-17 Yufei Feng , Fuyu Lv , Weichen Shen , Menghan Wang , Fei Sun , Yu Zhu , Keping Yang

Click-Through Rate (CTR) prediction on cold users is a challenging task in recommender systems. Recent researches have resorted to meta-learning to tackle the cold-user challenge, which either perform few-shot user representation learning…

Information Retrieval · Computer Science 2022-10-31 Yanyan Shen , Lifan Zhao , Weiyu Cheng , Zibin Zhang , Wenwen Zhou , Kangyi Lin

Working with a non-stationary stream of data requires for the analysis system to evolve its model (the parameters as well as the structure) over time. In particular, concept drifts can occur, which makes it necessary to forget knowledge…

Artificial Intelligence · Computer Science 2021-01-08 Clément Leroy , Eric Anquetil , Nathalie Girard

Transformer-based sequential recommendation (SR) models excel at modeling long-range dependencies in user behavior via self-attention. However, updating them with continuously arriving behavior sequences incurs high computational costs or…

Information Retrieval · Computer Science 2025-11-25 Gyuseok Lee , Hyunsik Yoo , Junyoung Hwang , SeongKu Kang , Hwanjo Yu

Cross-Domain Recommendation (CDR) and Cross-System Recommendation (CSR) have been proposed to improve the recommendation accuracy in a target dataset (domain/system) with the help of a source one with relatively richer information. However,…

Information Retrieval · Computer Science 2021-08-19 Feng Zhu , Yan Wang , Jun Zhou , Chaochao Chen , Longfei Li , Guanfeng Liu

Cross domain recommender system constitutes a powerful method to tackle the cold-start and sparsity problem by aggregating and transferring user preferences across multiple category domains. Therefore, it has great potential to improve…

Information Retrieval · Computer Science 2021-06-08 Pan Li , Zhichao Jiang , Maofei Que , Yao Hu , Alexander Tuzhilin

Temporal knowledge graph (TKG) completion models typically rely on having access to the entire graph during training. However, in real-world scenarios, TKG data is often received incrementally as events unfold, leading to a dynamic…

Machine Learning · Computer Science 2023-05-31 Mehrnoosh Mirtaheri , Mohammad Rostami , Aram Galstyan

As next-generation networks materialize, increasing levels of intelligence are required. Federated Learning has been identified as a key enabling technology of intelligent and distributed networks; however, it is prone to concept drift as…

Machine Learning · Computer Science 2022-02-07 Dimitrios Michael Manias , Ibrahim Shaer , Li Yang , Abdallah Shami

Predicting Click-Through Rates is a crucial function within recommendation and advertising platforms, as the output of CTR prediction determines the order of items shown to users. The Embedding \& MLP paradigm has become a standard approach…

Information Retrieval · Computer Science 2025-04-10 Wenqiao Zhu , Lulu Wang , Jun Wu

Many optimization tasks involve streaming data with unknown concept drifts, posing a significant challenge as Streaming Data-Driven Optimization (SDDO). Existing methods, while leveraging surrogate model approximation and historical…

Machine Learning · Computer Science 2025-12-09 Yuan-Ting Zhong , Ting Huang , Xiaolin Xiao , Yue-Jiao Gong

The goal of continual learning (CL) is to learn a sequence of tasks without suffering from the phenomenon of catastrophic forgetting. Previous work has shown that leveraging memory in the form of a replay buffer can reduce performance…

Computer Vision and Pattern Recognition · Computer Science 2021-05-04 Sayna Ebrahimi , Suzanne Petryk , Akash Gokul , William Gan , Joseph E. Gonzalez , Marcus Rohrbach , Trevor Darrell