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Click-through rate (CTR) prediction of advertisements on online social network platforms to optimize advertising is of much interest. Prior works build machine learning models that take a user-centric approach in terms of training -- using…

Social and Information Networks · Computer Science 2020-09-17 Nathaniel Hudson , Hana Khamfroush , Brent Harrison , Adam Craig

In streaming scenarios, models must learn continuously, adapting to concept drifts without erasing previously acquired knowledge. However, existing research communities address these challenges in isolation. Continual Learning (CL) focuses…

Machine Learning · Computer Science 2025-12-15 Afonso Lourenço , João Gama , Eric P. Xing , Goreti Marreiros

In applied machine learning, concept drift, which is either gradual or abrupt changes in data distribution, can significantly reduce model performance. Typical detection methods,such as statistical tests or reconstruction-based models,are…

Machine Learning · Computer Science 2025-08-12 N Harshit , K Mounvik

Click-through rate (CTR) prediction is a crucial task in online display advertising. The embedding-based neural networks have been proposed to learn both explicit feature interactions through a shallow component and deep feature…

Machine Learning · Computer Science 2021-01-08 Wei Deng , Junwei Pan , Tian Zhou , Deguang Kong , Aaron Flores , Guang Lin

Click through rate (CTR) prediction is very important for Native advertisement but also hard as there is no direct query intent. In this paper we propose a large-scale event embedding scheme to encode the each user browsing event by…

Machine Learning · Computer Science 2023-10-18 Mehul Parsana , Krishna Poola , Yajun Wang , Zhiguang Wang

Many reinforcement learning (RL) tasks have discrete action spaces, but most generative policy methods based on diffusion and flow matching are designed for continuous control. Meanwhile, generative policies usually rely heavily on offline…

Machine Learning · Computer Science 2026-05-13 Fairoz Nower Khan , Nabuat Zaman Nahim , Peizhong Ju

Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

In recommendation systems, new items are continuously introduced, initially lacking interaction records but gradually accumulating them over time. Accurately predicting the click-through rate (CTR) for these items is crucial for enhancing…

Information Retrieval · Computer Science 2024-07-16 Yaqing Wang , Hongming Piao , Daxiang Dong , Quanming Yao , Jingbo Zhou

Accurate click-through rate (CTR) prediction is vital for online advertising and recommendation systems. Recent deep learning advancements have improved the ability to capture feature interactions and understand user interests. However,…

Information Retrieval · Computer Science 2025-02-24 Kefan Wang , Hao Wang , Kenan Song , Wei Guo , Kai Cheng , Zhi Li , Yong Liu , Defu Lian , Enhong Chen

Deep learning techniques have been applied widely in industrial recommendation systems. However, far less attention has been paid to the overfitting problem of models in recommendation systems, which, on the contrary, is recognized as a…

Information Retrieval · Computer Science 2022-09-14 Zhao-Yu Zhang , Xiang-Rong Sheng , Yujing Zhang , Biye Jiang , Shuguang Han , Hongbo Deng , Bo Zheng

Advertising is critical to many online e-commerce platforms such as e-Bay and Amazon. One of the important signals that these platforms rely upon is the click-through rate (CTR) prediction. The recent popularity of multi-modal sharing…

Social and Information Networks · Computer Science 2021-09-07 Li He , Hongxu Chen , Dingxian Wang , Jameel Shoaib , Philip Yu , Guandong Xu

A common challenge in continual learning (CL) is catastrophic forgetting, where the performance on old tasks drops after new, additional tasks are learned. In this paper, we propose a novel framework called ReCL to slow down forgetting in…

Machine Learning · Computer Science 2025-03-04 Pascal Janetzky , Tobias Schlagenhauf , Stefan Feuerriegel

Etsy is a global marketplace where people across the world connect to make, buy and sell unique goods. Sellers at Etsy can promote their product listings via advertising campaigns similar to traditional sponsored search ads. Click-Through…

Information Retrieval · Computer Science 2017-11-23 Kamelia Aryafar , Devin Guillory , Liangjie Hong

Although deep pre-trained language models have shown promising benefit in a large set of industrial scenarios, including Click-Through-Rate (CTR) prediction, how to integrate pre-trained language models that handle only textual signals into…

Computation and Language · Computer Science 2023-08-23 Dong Wang , Kavé Salamatian , Yunqing Xia , Weiwei Deng , Qi Zhiang

Class-incremental learning (CIL) aims to develop a learning system that can continually learn new classes from a data stream without forgetting previously learned classes. When learning classes incrementally, the classifier must be…

Computation and Language · Computer Science 2023-05-29 Minqian Liu , Lifu Huang

The widespread deployment of wireless and mobile devices results in a proliferation of spatio-temporal data that is used in applications, e.g., traffic prediction, human mobility mining, and air quality prediction, where spatio-temporal…

Databases · Computer Science 2024-04-24 Hao Miao , Yan Zhao , Chenjuan Guo , Bin Yang , Kai Zheng , Feiteng Huang , Jiandong Xie , Christian S. Jensen

Recently, deep learning-based models have been widely studied for click-through rate (CTR) prediction and lead to improved prediction accuracy in many industrial applications. However, current research focuses primarily on building complex…

Machine Learning · Computer Science 2023-07-06 Jieming Zhu , Jinyang Liu , Weiqi Li , Jincai Lai , Xiuqiang He , Liang Chen , Zibin Zheng

Machine unlearning aims to remove knowledge of the specific training data in a well-trained model. Currently, machine unlearning methods typically handle all forgetting data in a single batch, removing the corresponding knowledge all at…

Machine Learning · Computer Science 2025-07-22 Shaofei Shen , Chenhao Zhang , Yawen Zhao , Alina Bialkowski , Weitong Chen , Miao Xu

Many methods have been proposed to detect concept drift, i.e., the change in the distribution of streaming data, due to concept drift causes a decrease in the prediction accuracy of algorithms. However, the most of current detection methods…

Artificial Intelligence · Computer Science 2021-05-05 Hang Yu , Tianyu Liu , Jie Lu , Guangquan Zhang
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