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YouTube has evolved into a powerful platform where creators monetize their influence through affiliate marketing, raising concerns about transparency and ethics, especially when creators fail to disclose their affiliate relationships.…
Analyzing following behavior is important in many applications. Following behavior may depend on the main intention of the follower. Users may either follow their friends or they may follow celebrities to know more about them. It is…
YouTube plays an ever more important role as a political medium. Yet, the implications are to-date not well understood and difficult to analyse, since access to YouTube's statistics is limited. To address this gap, we surveyed 124 people…
Quantifying how individuals react to social influence is crucial for tackling collective political behavior online. While many studies of opinion in public forums focus on social feedback, they often overlook the potential for human…
The Web has become the main source for news acquisition. At the same time, news discussion has become more social: users can post comments on news articles or discuss news articles on other platforms like Reddit. These features empower and…
This study aims to investigate the comprehensive characterization of information content in multimedia (videos), particularly on YouTube. The research presents a multi-method framework for characterizing multimedia content by clustering…
The detection of online influence operations -- coordinated campaigns by malicious actors to spread narratives -- has traditionally depended on content analysis or network features. These approaches are increasingly brittle as generative…
The rapid evolution of the gaming industry, driven by technological advancements and a burgeoning community, necessitates a deeper understanding of user sentiments, especially as expressed on popular social media platforms like YouTube.…
This study explores the prevalence of hate speech (HS) and sentiment in YouTube video comments concerning the Israel-Palestine conflict by analyzing content from both public and private news sources. The research involved annotating 4983…
Climate change debates have gained increasing visibility on social media, with YouTube emerging as one of the most influential platforms for political communication. Reaching billions of users worldwide, it functions both as a news outlet…
Online firestorms on Twitter are seemingly arbitrarily occurring outrages towards people, companies, media campaigns and politicians. Moral outrages can create an excessive collective aggressiveness against one single argument, one single…
Social networks have become an increasingly common abstraction to capture the interactions of individual users in a number of everyday activities and applications. As a result, the analysis of such networks has attracted lots of attention…
In today's digital landscape, the proliferation of conspiracy theories within the disinformation ecosystem of online platforms represents a growing concern. This paper delves into the complexities of this phenomenon. We conducted a…
In recent years, offensive, abusive and hateful language, sexism, racism and other types of aggressive and cyberbullying behavior have been manifesting with increased frequency, and in many online social media platforms. In fact, past…
In the last years, hundreds of new Youtube channels have been creating and sharing videos targeting children, with themes related to animation, superhero movies, comics, etc. Unfortunately, many of these videos are inappropriate for…
The increased use of online social networks for the dissemination of information comes with the misuse of the internet for cyberbullying, cybercrime, spam, vandalism, amongst other things. To proactively identify abuse in the networks, we…
Now-a-days, derogatory comments are often made by one another, not only in offline environment but also immensely in online environments like social networking websites and online communities. So, an Identification combined with Prevention…
Toxic comments are the top form of hate and harassment experienced online. While many studies have investigated the types of toxic comments posted online, the effects that such content has on people, and the impact of potential defenses, no…
The relationship between content production and consumption on algorithm-driven platforms like YouTube plays a critical role in shaping ideological behaviors. While prior work has largely focused on user behavior and algorithmic…
Faced with the challenge of attracting user attention and revenue, social media websites have turned to video advertisements (video-ads). While in traditional media the video-ad market is mostly based on an interaction between content…