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Click-through rate (CTR) prediction is critical for industrial applications such as recommender system and online advertising. Practically, it plays an important role for CTR modeling in these applications by mining user interest from rich…

Information Retrieval · Computer Science 2019-05-27 Qi Pi , Weijie Bian , Guorui Zhou , Xiaoqiang Zhu , Kun Gai

Click-through rate (CTR) prediction, whose goal is to predict the probability of the user to click on an item, has become increasingly significant in the recommender systems. Recently, some deep learning models with the ability to…

Information Retrieval · Computer Science 2022-06-30 Tianwei Cao , Qianqian Xu , Zhiyong Yang , Qingming Huang

Click-through rate (CTR) prediction is a critical task in online advertising systems. Existing works mainly address the single-domain CTR prediction problem and model aspects such as feature interaction, user behavior history and contextual…

Information Retrieval · Computer Science 2020-08-10 Wentao Ouyang , Xiuwu Zhang , Lei Zhao , Jinmei Luo , Yu Zhang , Heng Zou , Zhaojie Liu , Yanlong Du

Many platforms, such as e-commerce websites, offer both search and recommendation services simultaneously to better meet users' diverse needs. Recommendation services suggest items based on user preferences, while search services allow…

Information Retrieval · Computer Science 2024-10-30 Yuening Wang , Man Chen , Yaochen Hu , Wei Guo , Yingxue Zhang , Huifeng Guo , Yong Liu , Mark Coates

Conversational Recommender Systems (CRSs) in E-commerce platforms aim to recommend items to users via multiple conversational interactions. Click-through rate (CTR) prediction models are commonly used for ranking candidate items. However,…

Information Retrieval · Computer Science 2021-05-03 Chi-Man Wong , Fan Feng , Wen Zhang , Chi-Man Vong , Hui Chen , Yichi Zhang , Peng He , Huan Chen , Kun Zhao , Huajun Chen

Click-Through Rate (CTR) prediction is a core task in nowadays commercial recommender systems. Feature crossing, as the mainline of research on CTR prediction, has shown a promising way to enhance predictive performance. Even though various…

Information Retrieval · Computer Science 2021-04-23 Runlong Yu , Yuyang Ye , Qi Liu , Zihan Wang , Chunfeng Yang , Yucheng Hu , Enhong Chen

User behaviors on an e-commerce app not only contain different kinds of feedback on items but also sometimes imply the cognitive clue of the user's decision-making. For understanding the psychological procedure behind user decisions, we…

Artificial Intelligence · Computer Science 2023-02-02 Jian Dong , Yisong Yu , Yapeng Zhang , Yimin Lv , Shuli Wang , Beihong Jin , Yongkang Wang , Xingxing Wang , Dong Wang

Data sparsity is an important issue for click-through rate (CTR) prediction, particularly when user-item interactions is too sparse to learn a reliable model. Recently, many works on cross-domain CTR (CDCTR) prediction have been developed…

Information Retrieval · Computer Science 2023-05-10 Xu Chen , Zida Cheng , Shuai Xiao , Xiaoyi Zeng , Weilin Huang

User behavior sequences in modern recommendation systems exhibit significant length heterogeneity, ranging from sparse short-term interactions to rich long-term histories. While longer sequences provide more context, we observe that…

Artificial Intelligence · Computer Science 2026-01-28 Zhicheng Zhang , Zhaocheng Du , Jieming Zhu , Jiwei Tang , Fengyuan Lu , Wang Jiaheng , Song-Li Wu , Qianhui Zhu , Jingyu Li , Hai-Tao Zheng , Zhenhua Dong

In click-through rate prediction, click-through rate prediction is used to model users' interests. However, most of the existing CTR prediction methods are mainly based on the ID modality. As a result, they are unable to comprehensively…

Information Retrieval · Computer Science 2025-09-01 Xiaoxi Cui , Weihai Lu , Yu Tong , Yiheng Li , Zhejun Zhao

Using the finite volume CFD software FLUENT, one fan was studied at a given flow rate (1.5m3/min) for three different operational rotating speeds : 2,000, 2,350 and 2,700 rpm. The turbulent air flow analysis predicts the acoustic behavior…

Other Condensed Matter · Physics 2007-09-17 A. Dozolme , H. Metwally , T. Marchal

Scene text recognition has been a hot research topic in computer vision due to its various applications. The state of the art is the attention-based encoder-decoder framework that learns the mapping between input images and output sequences…

Computer Vision and Pattern Recognition · Computer Science 2017-10-24 Zhanzhan Cheng , Fan Bai , Yunlu Xu , Gang Zheng , Shiliang Pu , Shuigeng Zhou

Recent studies on Click-Through Rate (CTR) prediction has reached new levels by modeling longer user behavior sequences. Among others, the two-stage methods stand out as the state-of-the-art (SOTA) solution for industrial applications. The…

Information Retrieval · Computer Science 2022-09-27 Qiwei Chen , Yue Xu , Changhua Pei , Shanshan Lv , Tao Zhuang , Junfeng Ge

Click-through rate prediction is a critical task in online advertising. Currently, many existing methods attempt to extract user potential interests from historical click behavior sequences. However, it is difficult to handle sparse user…

Artificial Intelligence · Computer Science 2022-02-08 Wensen Jiang , Yizhu Jiao , Qingqin Wang , Chuanming Liang , Lijie Guo , Yao Zhang , Zhijun Sun , Yun Xiong , Yangyong Zhu

Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users…

Information Retrieval · Computer Science 2025-04-28 Honghao Li , Hanwei Li , Jing Zhang , Yi Zhang , Ziniu Yu , Lei Sang , Yiwen Zhang

For better user experience and business effectiveness, Click-Through Rate (CTR) prediction has been one of the most important tasks in E-commerce. Although extensive CTR prediction models have been proposed, learning good representation of…

Information Retrieval · Computer Science 2020-03-17 Xiang Li , Chao Wang , Jiwei Tan , Xiaoyi Zeng , Dan Ou , Bo Zheng

In Federated Learning (FL) of click-through rate (CTR) prediction, users' data is not shared for privacy protection. The learning is performed by training locally on client devices and communicating only model changes to the server. There…

Information Retrieval · Computer Science 2022-09-02 Xianghang Liu , Bartłomiej Twardowski , Tri Kurniawan Wijaya

Click-Through Rate (CTR) prediction is a pivotal task in product and content recommendation, where learning effective feature embeddings is of great significance. However, traditional methods typically learn fixed feature representations…

Information Retrieval · Computer Science 2023-09-06 Chen Zhu , Liang Du , Hong Chen , Shuang Zhao , Zixun Sun , Xin Wang , Wenwu Zhu

Click-through rate (CTR) prediction plays an important role in online advertising and recommender systems. In practice, the training of CTR models depends on click data which is intrinsically biased towards higher positions since higher…

Information Retrieval · Computer Science 2021-06-18 Jianqiang Huang , Ke Hu , Qingtao Tang , Mingjian Chen , Yi Qi , Jia Cheng , Jun Lei

Click-through rate (CTR) prediction is a critical task in online advertising systems. A large body of research considers each ad independently, but ignores its relationship to other ads that may impact the CTR. In this paper, we investigate…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Li Li , Heng Zou , Xin Xing , Zhaojie Liu , Yanlong Du