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Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a discriminative paradigm, which relies heavily on explicit…

Information Retrieval · Computer Science 2025-12-17 Mingjia Yin , Junwei Pan , Hao Wang , Ximei Wang , Shangyu Zhang , Jie Jiang , Defu Lian , Enhong Chen

Click-through rate (CTR) prediction is a vital task in industrial recommendation systems. Most existing methods focus on the network architecture design of the CTR model for better accuracy and suffer from the data sparsity problem.…

Information Retrieval · Computer Science 2023-12-19 Qi Liu , Xuyang Hou , Defu Lian , Zhe Wang , Haoran Jin , Jia Cheng , Jun Lei

Promotions are becoming more important and prevalent in e-commerce to attract customers and boost sales, leading to frequent changes of occasions, which drives users to behave differently. In such situations, most existing Click-Through…

Machine Learning · Computer Science 2023-03-31 Xiaofeng Pan , Yibin Shen , Jing Zhang , Xu He , Yang Huang , Hong Wen , Chengjun Mao , Bo Cao

Click-through rate (CTR) prediction is an essential task in web applications such as online advertising and recommender systems, whose features are usually in multi-field form. The key of this task is to model feature interactions among…

Information Retrieval · Computer Science 2020-07-27 Zekun Li , Zeyu Cui , Shu Wu , Xiaoyu Zhang , Liang Wang

Click-Through Rate (CTR) prediction models are integral to a myriad of industrial settings, such as personalized search advertising. Current methods typically involve feature extraction from users' historical behavior sequences combined…

Machine Learning · Computer Science 2025-07-16 Lingwei Kong , Lu Wang , Changping Peng , Zhangang Lin , Ching Law , Jingping Shao

E-commerce platforms provide entrances for customers to enter mini-apps that can meet their specific shopping requirements. Trigger items displayed on entrance icons can attract more entering. However, conventional Click-Through-Rate (CTR)…

Machine Learning · Computer Science 2022-11-17 Yaxian Xia , Yi Cao , Sihao Hu , Tong Liu , Lingling Lu

In this paper we consider an online recommendation setting, where a platform recommends a sequence of items to its users at every time period. The users respond by selecting one of the items recommended or abandon the platform due to…

Machine Learning · Computer Science 2019-04-16 Yunjuan Wang , Theja Tulabandhula

Capturing the evolving trends of user interest is important for both recommendation systems and advertising systems, and user behavior sequences have been successfully used in Click-Through-Rate(CTR) prediction problems. However, if the…

Information Retrieval · Computer Science 2022-10-10 Dike Sun , Kai Liu , ShengKai Yang

With the widespread application of personalized online services, click-through rate (CTR) prediction has received more and more attention and research. The most prominent features of CTR prediction are its multi-field categorical data…

Information Retrieval · Computer Science 2023-08-04 Jianghao Lin , Yanru Qu , Wei Guo , Xinyi Dai , Ruiming Tang , Yong Yu , Weinan Zhang

Click-Through Rate (CTR) prediction is a core task in online personalization platform. A key step for CTR prediction is to learn accurate user representation to capture their interests. Generally, the interest expressed by a user is…

Information Retrieval · Computer Science 2025-11-11 Xian-Jin Gui

Recommendation systems play a vital role in many online platforms, with their primary objective being to satisfy and retain users. As directly optimizing user retention is challenging, multiple evaluation metrics are often employed.…

Information Retrieval · Computer Science 2023-06-22 Wanda Li , Wenhao Zheng , Xuanji Xiao , Suhang Wang

Click-through rate (CTR) prediction is of great importance in recommendation systems and online advertising platforms. When served in industrial scenarios, the user-generated data observed by the CTR model typically arrives as a stream.…

Information Retrieval · Computer Science 2023-04-19 Congcong Liu , Fei Teng , Xiwei Zhao , Zhangang Lin , Jinghe Hu , Jingping Shao

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

Information Retrieval · Computer Science 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Sequential user behavior modeling is pivotal for Click-Through Rate (CTR) prediction yet is hindered by three intrinsic bottlenecks: (1) the "Attention Sink" phenomenon, where standard Softmax compels the model to allocate probability mass…

Information Retrieval · Computer Science 2026-01-15 Shenqiang Ke , Jianxiong Wei , Qingsong Hua

Many businesses depend on their mobile apps and websites, so user frustration while trying to complete a task on these channels can cause lost sales and complaints. In this research, I use clickstream data from a real e-commerce site to…

Machine Learning · Computer Science 2025-12-24 Jibin Joseph

Extracting users' interests from their lifelong behavior sequence is crucial for predicting Click-Through Rate (CTR). Most current methods employ a two-stage process for efficiency: they first select historical behaviors related to the…

Information Retrieval · Computer Science 2024-10-30 Qi Liu , Xuyang Hou , Haoran Jin , Xiaolong Chen , Jin Chen , Defu Lian , Zhe Wang , Jia Cheng , Jun Lei

This study proposes an exercise fatigue detection model based on real-time clinical data which includes time domain analysis, frequency domain analysis, detrended fluctuation analysis, approximate entropy, and sample entropy. Furthermore,…

Machine Learning · Statistics 2018-03-22 Ming-Yen Wu , Chi-Hua Chen , Chi-Chun Lo

Rich user behavior information is of great importance for capturing and understanding user interest in click-through rate (CTR) prediction. To improve the richness, collecting long-term behaviors becomes a typical approach in academy and…

Information Retrieval · Computer Science 2022-04-27 Xiaochen Li , Rui Zhong , Jian Liang , Xialong Liu , Yu Zhang

Despite the remarkable successes of general-purpose neural networks, such as MLPs and Transformers, we find that they exhibit notable shortcomings in modeling and reasoning about periodic phenomena, achieving only marginal performance…

Machine Learning · Computer Science 2025-10-28 Yihong Dong , Ge Li , Yongding Tao , Xue Jiang , Kechi Zhang , Jia Li , Jinliang Deng , Jing Su , Jun Zhang , Jingjing Xu

Click-through rate (CTR) prediction plays important role in personalized advertising and recommender systems. Though many models have been proposed such as FM, FFM and DeepFM in recent years, feature engineering is still a very important…

Information Retrieval · Computer Science 2021-07-27 Qingyun She , Zhiqiang Wang , Junlin Zhang