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Click-through rate (CTR) prediction is a critical task in online advertising systems. Most existing methods mainly model the feature-CTR relationship and suffer from the data sparsity issue. In this paper, we propose DeepMCP, which models…

Machine Learning · Computer Science 2019-07-22 Wentao Ouyang , Xiuwu Zhang , Shukui Ren , Chao Qi , Zhaojie Liu , Yanlong Du

Click-Through Rate (CTR) prediction is essential in online advertising, where semantic information plays a pivotal role in shaping user decisions and enhancing CTR effectiveness. Capturing and modeling deep semantic information, such as a…

Machine Learning · Computer Science 2025-03-05 Guoxiao Zhang , Yi Wei , Yadong Zhang , Huajian Feng , Qiang Liu

Click-Through Rate prediction (CTR) is a crucial task in recommender systems, and it gained considerable attention in the past few years. The primary purpose of recent research emphasizes obtaining meaningful and powerful representations…

Information Retrieval · Computer Science 2022-10-26 Shereen Elsayed , Lars Schmidt-Thieme

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

Click-through rate (CTR) prediction is a fundamental task in modern recommender systems. In recent years, the integration of large language models (LLMs) has been shown to effectively enhance the performance of traditional CTR methods.…

Information Retrieval · Computer Science 2026-01-29 Yu Cui , Feng Liu , Jiawei Chen , Xingyu Lou , Changwang Zhang , Jun Wang , Yuegang Sun , Xiaohu Yang , Can Wang

Click-through rate (CTR) prediction is a critical task for many industrial systems, such as display advertising and recommender systems. Recently, modeling user behavior sequences attracts much attention and shows great improvements in the…

Information Retrieval · Computer Science 2020-08-27 Yufei Feng , Fuyu Lv , Binbin Hu , Fei Sun , Kun Kuang , Yang Liu , Qingwen Liu , Wenwu Ou

Deep-learning models such as Convolutional Neural Networks (CNN) and Long Short-Term Memory (LSTM) have been successfully used for process-mining tasks. They have achieved better performance for different predictive tasks than traditional…

Machine Learning · Computer Science 2021-05-04 Ishwar Venugopal , Jessica Töllich , Michael Fairbank , Ansgar Scherp

In real recommendation scenarios, users often have different types of behaviors, such as clicking and buying. Existing research methods show that it is possible to capture the heterogeneous interests of users through different types of…

Information Retrieval · Computer Science 2024-02-21 Weixin Li , Yuhao Wu , Yang Liu , Weike Pan , Zhong Ming

Click-through rate (CTR) prediction is a critical task in online advertising and recommender systems, relying on effective modeling of feature interactions. Explicit interactions capture predefined relationships, such as inner products, but…

Information Retrieval · Computer Science 2025-05-27 Kefan Wang , Hao Wang , Wei Guo , Yong Liu , Jianghao Lin , Defu Lian , Enhong Chen

Track one of CTI competition is on click-through rate (CTR) prediction. The dataset contains millions of records and each field-wise feature in a record consists of hashed integers for privacy. For this task, the keys of network-based…

Machine Learning · Computer Science 2023-10-17 Yujian Betterest Li , Kai Wu

Click-through rate (CTR) prediction has become increasingly indispensable for various Internet applications. Traditional CTR models convert the multi-field categorical data into ID features via one-hot encoding, and extract the…

Information Retrieval · Computer Science 2024-06-27 Jianghao Lin , Bo Chen , Hangyu Wang , Yunjia Xi , Yanru Qu , Xinyi Dai , Kangning Zhang , Ruiming Tang , Yong Yu , Weinan Zhang

Recently, deep neural networks such as RNN, CNN and Transformer have been applied in the task of sequential recommendation, which aims to capture the dynamic preference characteristics from logged user behavior data for accurate…

Information Retrieval · Computer Science 2022-03-01 Kun Zhou , Hui Yu , Wayne Xin Zhao , Ji-Rong Wen

Click through rate(CTR) prediction is a core task in advertising systems. The booming e-commerce business in our company, results in a growing number of scenes. Most of them are so-called long-tail scenes, which means that the traffic of a…

Artificial Intelligence · Computer Science 2020-11-25 Junyou He , Guibao Mei , Feng Xing , Xiaorui Yang , Yongjun Bao , Weipeng Yan

This study proposes a behaviorally-informed multi-factor stock selection framework that integrates short-cycle technical alpha signals with deep learning. We design a dual-task multilayer perceptron (MLP) that jointly predicts five-day…

Trading and Market Microstructure · Quantitative Finance 2025-08-21 Yuqi Luan

Multilayer perceptron (MLP) is a class of networks composed of multiple layers of perceptrons, and it is essentially a mathematical function. Based on MLP, we develop a new numerical method to find the extrema of functionals. As…

Machine Learning · Computer Science 2020-07-03 Tao Liu

Effective feature interaction modeling is critical for enhancing the accuracy of click-through rate (CTR) prediction in industrial recommender systems. Most of the current deep CTR models resort to building complex network architectures to…

Information Retrieval · Computer Science 2026-03-24 Honghao Li , Qiuze Ru , Yiwen Zhang , Yi Zhang , Lei Sang , Yun Yang

To alleviate the performance and energy overheads of contemporary applications with large data footprints, we propose the Two Level Perceptron (TLP) predictor, a neural mechanism that effectively combines predicting whether an access will…

Hardware Architecture · Computer Science 2025-11-04 Alexandre Valentin Jamet , Georgios Vavouliotis , Daniel A. Jiménez , Lluc Alvarez , Marc Casas

Click-through rate (CTR) prediction plays an important role in online advertising systems. On the one hand, traditional CTR prediction models capture the collaborative signals in tabular data via feature interaction modeling, but they lose…

Information Retrieval · Computer Science 2025-09-10 Rui Dong , Wentao Ouyang , Xiangzheng Liu

Click-through rate (CTR) prediction tasks play a pivotal role in real-world applications, particularly in recommendation systems and online advertising. A significant research branch in this domain focuses on user behavior modeling. Current…

Information Retrieval · Computer Science 2024-04-18 Hengyu Zhang , Junwei Pan , Dapeng Liu , Jie Jiang , Xiu Li

Click-Through Rate (CTR) prediction is a crucial task in online recommendation platforms as it involves estimating the probability of user engagement with advertisements or items by clicking on them. Given the availability of various…

Information Retrieval · Computer Science 2024-09-27 Zichuan Fu , Xiangyang Li , Chuhan Wu , Yichao Wang , Kuicai Dong , Xiangyu Zhao , Mengchen Zhao , Huifeng Guo , Ruiming Tang
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