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An important aspect of developing LLMs that interact with humans is to align models' behavior to their users. It is possible to prompt an LLM into behaving as a certain persona, especially a user group or ideological persona the model…
Collective opinions affect civic participation, governance, and societal norms. Due to the influence of opinion dynamics, many models of their formation and evolution have been developed. A commonly used approach for the study of opinion…
Social media platforms are daily exhibiting millions of events. To preliminarily predict the mainstream public reaction to these events, we study trendy response prediction to automatically generate top-liked user replies to social media…
Social media has become an emerging alternative to opinion polls for public opinion collection, while it is still posing many challenges as a passive data source, such as structurelessness, quantifiability, and representativeness. Social…
The way people respond to messaging from public health organizations on social media can provide insight into public perceptions on critical health issues, especially during a global crisis such as COVID-19. It could be valuable for…
Language models (LMs) are increasingly used to simulate human-like responses in scenarios where accurately mimicking a population's behavior can guide decision-making, such as in developing educational materials and designing public…
Language carries implicit human biases, functioning both as a reflection and a perpetuation of stereotypes that people carry with them. Recently, ML-based NLP methods such as word embeddings have been shown to learn such language biases…
The acquisition of survey responses is a crucial component in conducting research aimed at comprehending public opinion. However, survey data collection can be arduous, time-consuming, and expensive, with no assurance of an adequate…
Monitoring public sentiment via social media is potentially helpful during health crises such as the COVID-19 pandemic. However, traditional frequency-based, data-driven neural network-based approaches can miss newly relevant content due to…
Hundreds of millions of people now interact with language models, with uses ranging from serving as a writing aid to informing hiring decisions. Yet these language models are known to perpetuate systematic racial prejudices, making their…
Decisions by humans depend on their estimations given some uncertain sensory data. These decisions can also be influenced by the behavior of others. Here we present a mathematical model to quantify this influence, inviting a further study…
Information spread in social media depends on a number of factors, including how the site displays information, how users navigate it to find items of interest, users' tastes, and the `virality' of information, i.e., its propensity to be…
Due to language models' propensity to generate toxic or hateful responses, several techniques were developed to align model generations with users' preferences. Despite the effectiveness of such methods in improving the safety of model…
When we read, we make predictions about upcoming words; these predictions influence our reading behavior. The success of large language models (LLMs), which, like humans, make predictions about upcoming words, has motivated their use as…
Human-like personality traits have recently been discovered in large language models, raising the hypothesis that their (known and as yet undiscovered) biases conform with human latent psychological constructs. While large conversational…
In some social networks, the opinion forming is based on its own and neighbors' (initial) opinions, whereas the evolution of the individual opinions is also influenced by the individual's past opinions in the real world. Unlike existing…
Over the past century, personality theory and research has successfully identified core sets of characteristics that consistently describe and explain fundamental differences in the way people think, feel and behave. Such characteristics…
Large language models (LLMs) have demonstrated their potential in social science research by emulating human perceptions and behaviors, a concept referred to as algorithmic fidelity. This study assesses the algorithmic fidelity and bias of…
Pretrained multilingual models exhibit the same social bias as models processing English texts. This systematic review analyzes emerging research that extends bias evaluation and mitigation approaches into multilingual and non-English…
Passive consumption of a quantifiable amount of social media information related to a topic can cause individuals to form opinions. If a substantial amount of these individuals are motivated to take action from their recently established…