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Accurately predicting conversion rate (CVR) is essential in various recommendation domains such as online advertising systems and e-commerce. These systems utilize user interaction logs, which consist of exposures, clicks, and conversions.…

Machine Learning · Computer Science 2025-10-07 Junhyung Ahn , Sanghack Lee

Uncertainty in probabilistic classifiers predictions is a key concern when models are used to support human decision making, in broader probabilistic pipelines or when sensitive automatic decisions have to be taken. Studies have shown that…

Machine Learning · Computer Science 2021-09-09 Nicolas Posocco , Antoine Bonnefoy

Post-click conversion rate (CVR) estimation is a critical task in e-commerce recommender systems. This task is deemed quite challenging under the industrial setting with two major issues: 1) selection bias caused by user self-selection, and…

Information Retrieval · Computer Science 2020-04-07 Wenhao Zhang , Wentian Bao , Xiao-Yang Liu , Keping Yang , Quan Lin , Hong Wen , Ramin Ramezani

Inverse weighting with an estimated propensity score is widely used by estimation methods in causal inference to adjust for confounding bias. However, directly inverting propensity score estimates can lead to instability, bias, and…

Methodology · Statistics 2025-04-11 Lars van der Laan , Ziming Lin , Marco Carone , Alex Luedtke

Propensity scores are commonly used to estimate treatment effects from observational data. We argue that the probabilistic output of a learned propensity score model should be calibrated -- i.e., a predictive treatment probability of 90%…

Methodology · Statistics 2024-06-06 Shachi Deshpande , Volodymyr Kuleshov

Most machine learning classifiers are designed to output posterior probabilities for the classes given the input sample. These probabilities may be used to make the categorical decision on the class of the sample; provided as input to a…

Machine Learning · Statistics 2024-08-07 Luciana Ferrer , Daniel Ramos

In recommender systems, post-click conversion rate (CVR) estimation is an essential task to model user preferences for items and estimate the value of recommendations. Sample selection bias (SSB) and data sparsity (DS) are two persistent…

Information Retrieval · Computer Science 2025-02-25 Ke Fei , Xinyue Zhang , Jingjing Li

Besides position bias, which has been well-studied, trust bias is another type of bias prevalent in user interactions with rankings: users are more likely to click incorrectly w.r.t. their preferences on highly ranked items because they…

Information Retrieval · Computer Science 2020-09-10 Ali Vardasbi , Harrie Oosterhuis , Maarten de Rijke

Quantifying uncertainty of predictions has been identified as one way to develop more trustworthy artificial intelligence (AI) models beyond conventional reporting of performance metrics. When considering their role in a clinical decision…

Post-click conversion, as a strong signal indicating the user preference, is salutary for building recommender systems. However, accurately estimating the post-click conversion rate (CVR) is challenging due to the selection bias, i.e., the…

Machine Learning · Computer Science 2022-01-11 Siyuan Guo , Lixin Zou , Yiding Liu , Wenwen Ye , Suqi Cheng , Shuaiqiang Wang , Hechang Chen , Dawei Yin , Yi Chang

We propose the Variation Calibration Error (VCE) metric for assessing the calibration of machine learning classifiers. The metric can be viewed as an extension of the well-known Expected Calibration Error (ECE) which assesses the…

Machine Learning · Computer Science 2026-02-16 Andrew Thompson , Vivek Desai

Probabilistic classifiers output confidence scores along with their predictions, and these confidence scores should be calibrated, i.e., they should reflect the reliability of the prediction. Confidence scores that minimize standard metrics…

Conversion rate (CVR) prediction plays an important role in advertising systems. Recently, supervised deep neural network-based models have shown promising performance in CVR prediction. However, they are data hungry and require an enormous…

Information Retrieval · Computer Science 2023-07-13 Wentao Ouyang , Rui Dong , Xiuwu Zhang , Chaofeng Guo , Jinmei Luo , Xiangzheng Liu , Yanlong Du

Post-click conversion rate (CVR) estimation is a vital task in many recommender systems of revenue businesses, e.g., e-commerce and advertising. In a perspective of sample, a typical CVR positive sample usually goes through a funnel of…

Information Retrieval · Computer Science 2025-02-17 Wei Cheng , Yucheng Lu , Boyang Xia , Jiangxia Cao , Kuan Xu , Mingxing Wen , Wei Jiang , Jiaming Zhang , Zhaojie Liu , Liyin Hong , Kun Gai , Guorui Zhou

In display advertising, predicting the conversion rate (CVR), meaning the probability that a user takes a predefined action on an advertiser's website, is a fundamental task for estimating the value of displaying an advertisement to a user.…

Machine Learning · Statistics 2020-05-20 Yuta Saito , Gota Morishita , Shota Yasui

Propensity score methods are widely used for estimating treatment effects from observational studies. A popular approach is to estimate propensity scores by maximum likelihood based on logistic regression, and then apply inverse probability…

Methodology · Statistics 2017-10-24 Zhiqiang Tan

In safety-critical applications data-driven models must not only be accurate but also provide reliable uncertainty estimates. This property, commonly referred to as calibration, is essential for risk-aware decision-making. In regression a…

Machine Learning · Computer Science 2026-04-23 Jelke Wibbeke , Nico Schönfisch , Sebastian Rohjans , Andreas Rauh

Post-click conversion rate (CVR) estimation is a fundamental task in developing effective recommender systems, yet it faces challenges from data sparsity and sample selection bias. To handle both challenges, the entire space multitask…

Machine Learning · Computer Science 2026-03-26 Hao Wang , Zhichao Chen , Zhaoran Liu , Haozhe Li , Degui Yang , Xinggao Liu , Haoxuan Li

The deployment of machine learning classifiers in high-stakes domains requires well-calibrated confidence scores for model predictions. In this paper we introduce the notion of variable-based calibration to characterize calibration…

Machine Learning · Computer Science 2023-04-07 Markelle Kelly , Padhraic Smyth

We propose an evaluation framework for class probability estimates (CPEs) in the presence of label uncertainty, which is commonly observed as diagnosis disagreement between experts in the medical domain. We also formalize evaluation metrics…

Machine Learning · Statistics 2021-03-23 Takahiro Mimori , Keiko Sasada , Hirotaka Matsui , Issei Sato
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