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Large Language Models (LLMs) are becoming increasingly persuasive, demonstrating the ability to personalize arguments in conversation with humans by leveraging their personal data. This may have serious impacts on the scale and…
Large language models (LLMs) are increasingly used for persuasion, such as in political communication and marketing, where they affect how people think, choose, and act. Yet, empirical findings on the effectiveness of LLMs in persuasion…
Large Language Models (LLMs) are a transformational technology, fundamentally changing how people obtain information and interact with the world. As people become increasingly reliant on them for an enormous variety of tasks, a body of…
The increasing integration of large language models (LLMs) based conversational agents into everyday life raises critical cognitive and social questions about their potential to influence human opinions. Although previous studies have shown…
Artificial Intelligence (AI) is increasingly being integrated into scientific research, particularly in the social sciences, where understanding human behavior is critical. Large Language Models (LLMs) have shown promise in replicating…
Large language models (LLMs) offer unprecedented opportunities for analyzing social phenomena at scale. This paper demonstrates the value of LLMs in psychological measurement by (1) compiling the first large-scale dataset of election rumors…
The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language…
Large Language Models (LLMs) can generate content that is as persuasive as human-written text and appear capable of selectively producing deceptive outputs. These capabilities raise concerns about potential misuse and unintended…
Large language models (LLMs) are increasingly impacting human society, particularly in textual information. Based on more than 30,000 papers and 1,000 presentations from machine learning conferences, we examined and compared the words used…
This report analyzes the potential for large language models (LLMs) to expedite accurate replication and generalization of published research about message effects in marketing. LLM-powered participants (personas) were tested by replicating…
Warning: This research studies AI persuasion and bias amplification that could be misused; all experiments are for safety evaluation. Large Language Models (LLMs) now generate convincing, human-like text and are widely used in content…
The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, enabling fully-automated, personalized, and interactive content generation at an unprecedented scale. In this paper, we…
The versatility of Large Language Models (LLMs) on natural language understanding tasks has made them popular for research in social sciences. To properly understand the properties and innate personas of LLMs, researchers have performed…
Large language models (LLMs) are increasingly being used in human-centered social scientific tasks, such as data annotation, synthetic data creation, and engaging in dialog. However, these tasks are highly subjective and dependent on human…
Large language models (LLMs) are increasingly used as proxies for human judgment in computational social science, yet their ability to reproduce patterns of susceptibility to misinformation remains unclear. We test whether LLM-simulated…
We are exposed to much information trying to influence us, such as teaser messages, debates, politically framed news, and propaganda - all of which use persuasive language. With the recent interest in Large Language Models (LLMs), we study…
Traditional psychological models of belief revision focus on face-to-face interactions, but with the rise of social media, more effective models are needed to capture belief revision at scale, in this rich text-based online discourse. Here,…
Large language models (LLMs) show potential as simulators of human behavior, offering a scalable way to study responses to interventions. However, because LLMs are trained largely on observational data, interventions in experiments with…
Can large language models (LLMs) simulate social surveys? To answer this question, we conducted millions of simulations in which LLMs were asked to answer subjective questions. A comparison of different LLM responses with the European…
Large language models (LLMs) make it possible to generate synthetic behavioural data at scale, offering an ethical and low-cost alternative to human experiments. Whether such data can faithfully capture psychological differences driven by…