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While we do not always use words, communicating what we want to an AI is a conversation -- with ourselves as well as with it, a recurring loop with optional steps depending on the complexity of the situation and our request. Any given…
Marketing analytics is a diverse field, with both academic researchers and practitioners coming from a range of backgrounds including marketing, expert systems, statistics, and operations research. This paper provides an integrative review…
When studying human-technology interaction systems, researchers thrive to achieve intuitiveness and facilitate the people's life through a thoughtful and in-depth study of several components of the application system that supports some…
The Internet Research Agency (IRA) influences online political conversations in the United States, exacerbating existing partisan divides and sowing discord. In this paper we investigate the IRA's communication strategies by analyzing…
Notifications provide a unique mechanism for increasing the effectiveness of real-time information delivery systems. However, notifications that demand users' attention at inopportune moments are more likely to have adverse effects and…
Evaluation of large language model (LLM) outputs requires users to make critical judgments about the best outputs across various configurations. This process is costly and takes time given the large amounts of data. LLMs are increasingly…
Recommender systems take inputs from user history, use an internal ranking algorithm to generate results and possibly optimize this ranking based on feedback. However, often the recommender system is unaware of the actual intent of the user…
Sports analytics -- broadly defined as the pursuit of improvement in athletic performance through the analysis of data -- has expanded its footprint both in the professional sports industry and in academia over the past 30 years. In this…
Learning analytics is a research topic that is gaining increasing popularity in recent time. It analyzes the learning data available in order to make aware or improvise the process itself and/or the outcome such as student performance. In…
Interactive model analysis, the process of understanding, diagnosing, and refining a machine learning model with the help of interactive visualization, is very important for users to efficiently solve real-world artificial intelligence and…
An Intelligent Personal Agent (IPA) is an agent that has the purpose of helping the user to gain information through reliable resources with the help of knowledge navigation techniques and saving time to search the best content. The agent…
The aim of learning analytics is to turn educational data into insights, decisions, and actions to improve learning and teaching. The reasoning of the provided insights, decisions, and actions is often not transparent to the end-user, and…
Customer Relationship Management becomes a leading business strategy in highly competitive business environment. It aims to enhance the performance of the businesses by improving the customer satisfaction and loyalty. The objective of this…
LLMs are popular among clinicians for decision-support because of simple text-based interaction. However, their impact on clinicians' performance is ambiguous. Not knowing how clinicians use this new technology and how they compare it to…
Evaluating developer satisfaction with conversational AI assistants at scale is critical but challenging. User studies provide rich insights, but are unscalable, while large-scale quantitative signals from logs or in-product ratings are…
Analytical tools in business management are understood as a combination of information technologies and quantitative methods used to assist stakeholders to make better decisions. The contemporary business environment is dramatically…
In recent years, the magnitude of consumer-to-consumer (C2C) markets have grown significantly, highlighting the increasing significance of trust between buyers and sellers. However, the specific aspects of product information that…
With the proliferation of digital infrastructure, there is a plethora of demand for internet services, which makes the wireless communications industry highly competitive. Thus internet service providers (ISPs) must ensure that their…
We propose an information-theoretic framework for analyzing control systems based on the close relationship of controllers to communication channels. A communication channel takes an input state and transforms it into an output state. A…
The development of agents with emotional intelligence is becoming increasingly vital due to their significant role in human-computer interaction and the growing integration of computer systems across various sectors of society. Affective…