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Online controlled experiments (A/B tests) are fundamental to data-driven decision-making in the digital economy. However, their real-world application is frequently compromised by two critical shortcomings: the use of statistically flawed…

Applications · Statistics 2025-09-30 Srijesh Pillai , Rajesh Kumar Chandrawat

Always-valid concentration inequalities are increasingly used as performance measures for online statistical learning, notably in the learning of generative models and supervised learning. Such inequality advances the online learning…

Machine Learning · Statistics 2022-11-21 Chi-Hua Wang , Wenjie Li

Standard A/B tests in online experiments face statistical power challenges when testing multiple candidates simultaneously, while adaptive experimental designs (AED) alone fall short in inferring experiment statistics such as the average…

Machine Learning · Computer Science 2025-06-04 Qining Zhang , Tanner Fiez , Yi Liu , Wenyang Liu

Evaluating Software testability can assist software managers in optimizing testing budgets and identifying opportunities for refactoring. In this paper, we abandon the traditional approach of pursuing testability measurements based on the…

Software Engineering · Computer Science 2021-02-23 Luca Guglielmo , Andrea Riboni , Giovanni Denaro

Although there are many automated software testing suites, they usually focus on unit, system, and interface testing. However, especially software updates such as new security features have the potential to diminish user experience. In this…

Software Engineering · Computer Science 2021-04-09 Chidera Biringa , Gokhan Kul

Online experiments such as Randomised Controlled Trials (RCTs) or A/B-tests are the bread and butter of modern platforms on the web. They are conducted continuously to allow platforms to estimate the causal effect of replacing system…

Machine Learning · Computer Science 2023-04-24 Olivier Jeunen

Many modern data analyses benefit from explicitly modeling dependence structure in data -- such as measurements across time or space, ordered words in a sentence, or genes in a genome. A gold standard evaluation technique is structured…

Machine Learning · Statistics 2020-12-02 Soumya Ghosh , William T. Stephenson , Tin D. Nguyen , Sameer K. Deshpande , Tamara Broderick

Bayesian A/B testing investigates metric changes using the joint posterior distribution of two (or more) experimentally-derived datasets. The construction of said joint posterior is often a time-consuming process requiring specialized…

Methodology · Statistics 2025-08-12 Dustin Hayden , Thomas Armitage

This paper develops new insights into quantitative methods for the validation of computational model prediction. Four types of methods are investigated, namely classical and Bayesian hypothesis testing, a reliability-based method, and an…

Data Analysis, Statistics and Probability · Physics 2012-06-25 You Ling , Sankaran Mahadevan

We discuss systematically two versions of confidence regions: those based on p-values and those based on e-values, a recent alternative to p-values. Both versions can be applied to multiple hypothesis testing, and in this paper we are…

Statistics Theory · Mathematics 2024-03-05 Vladimir Vovk , Ruodu Wang

This paper examines how spillover effects in A/B testing can impede organizational progress and develops strategies for mitigating these challenges. We identify a phenomenon termed ``seesaw experimentation'', where a firm's overall…

General Economics · Economics 2025-01-16 Jin Li , Ye Luo , Xiaowei Zhang

A/B tests are randomized experiments frequently used by companies that offer services on the Web for assessing the impact of new features. During an experiment, each user is randomly redirected to one of two versions of the website, called…

Social and Information Networks · Computer Science 2021-08-12 Francisco Galuppo Azevedo , Bruno Demattos Nogueira , Fabricio Murai , Ana Paula Couto da Silva

A/B testing is gaining attention in the automotive sector as a promising tool to measure causal effects from software changes. Different from the web-facing businesses, where A/B testing has been well-established, the automotive domain…

Software Engineering · Computer Science 2021-11-12 Yuchu Liu , David Issa Mattos , Jan Bosch , Helena Holmström Olsson , Jonn Lantz

A/B testing is a common approach used in industry to facilitate innovation through the introduction of new features or the modification of existing software. Traditionally, A/B tests are conducted sequentially, with each experiment…

Software Engineering · Computer Science 2023-08-15 Federico Quin , Danny Weyns

Autoencoder-based anomaly detection methods have been used in identifying anomalous users from large-scale enterprise logs with the assumption that adversarial activities do not follow past habitual patterns. Most existing approaches…

Machine Learning · Computer Science 2020-12-29 Lun-Pin Yuan , Euijin Choo , Ting Yu , Issa Khalil , Sencun Zhu

A/B testing is an important decision-making tool in product development for evaluating user engagement or satisfaction from a new service, feature or product. The goal of A/B testing is to estimate the average treatment effects (ATE) of a…

Methodology · Statistics 2020-08-21 Yifan Zhou , Yang Liu , Ping Li , Feifang Hu

Reliable confidence estimates are important for safely deploying vision-based controllers in autonomous racing, where safety predictions must be derived from camera images, yet modern predictors become dangerously overconfident under…

Robotics · Computer Science 2026-05-21 Zhenjiang Mao , Jiawen Wu , Gabriel Wagner , Zhongzheng Zhang , Ivan Ruchkin

A/B-tests are a cornerstone of experimental design on the web, with wide-ranging applications and use-cases. The statistical $t$-test comparing differences in means is the most commonly used method for assessing treatment effects, often…

Methodology · Statistics 2025-02-25 Olivier Jeunen

Online controlled experiments (A/B testing) are fundamental to data-driven decision-making in many companies. Improving the sensitivity of these experiments under fixed sample size constraints requires reducing the variance of the average…

Methodology · Statistics 2026-03-24 Zhexiao Lin , Pablo Crespo

Online controlled experiments are the primary tool for measuring the causal impact of product changes in digital businesses. It is increasingly common for digital products and services to interact with customers in a personalised way. Using…

Methodology · Statistics 2021-07-02 C. H. Bryan Liu , Benjamin Paul Chamberlain
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