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In online advertising, the Internet users may be exposed to a sequence of different ad campaigns, i.e., display ads, search, or referrals from multiple channels, before led up to any final sales conversion and transaction. For both…

Information Retrieval · Computer Science 2018-08-31 Kan Ren , Yuchen Fang , Weinan Zhang , Shuhao Liu , Jiajun Li , Ya Zhang , Yong Yu , Jun Wang

Feature attribution maps are a popular approach to highlight the most important pixels in an image for a given prediction of a model. Despite a recent growth in popularity and available methods, little attention is given to the objective…

Computer Vision and Pattern Recognition · Computer Science 2024-08-12 Arne Gevaert , Axel-Jan Rousseau , Thijs Becker , Dirk Valkenborg , Tijl De Bie , Yvan Saeys

While diffusion models excel at image generation, their growing adoption raises critical concerns about copyright issues and model transparency. Existing attribution methods identify training examples influencing an entire image, but fall…

Computer Vision and Pattern Recognition · Computer Science 2026-03-03 Yonghyun Park , Chieh-Hsin Lai , Satoshi Hayakawa , Yuhta Takida , Naoki Murata , Wei-Hsiang Liao , Woosung Choi , Kin Wai Cheuk , Junghyun Koo , Yuki Mitsufuji

In online advertising, users may be exposed to a range of different advertising campaigns, such as natural search or referral or organic search, before leading to a final transaction. Estimating the contribution of advertising campaigns on…

Information Retrieval · Computer Science 2020-04-02 Dongdong Yang , Kevin Dyer , Senzhang Wang

Attribution maps are one of the most established tools to explain the functioning of computer vision models. They assign importance scores to input features, indicating how relevant each feature is for the prediction of a deep neural…

Computer Vision and Pattern Recognition · Computer Science 2024-12-10 Robin Hesse , Simone Schaub-Meyer , Stefan Roth

While large text-to-image models are able to synthesize "novel" images, these images are necessarily a reflection of the training data. The problem of data attribution in such models -- which of the images in the training set are most…

Computer Vision and Pattern Recognition · Computer Science 2023-08-09 Sheng-Yu Wang , Alexei A. Efros , Jun-Yan Zhu , Richard Zhang

Attribution techniques explain the outcome of an AI model by assigning a numerical score to its inputs. So far, these techniques have mainly focused on attributing importance to static input features at a single point in time, and thus fail…

Artificial Intelligence · Computer Science 2026-05-13 Paul Kobialka , Andrea Pferscher , Francesco Leofante , Erika Ábrahám , Silvia Lizeth Tapia Tarifa , Einar Broch Johnsen

Feature attribution methods are popular in interpretable machine learning. These methods compute the attribution of each input feature to represent its importance, but there is no consensus on the definition of "attribution", leading to…

Machine Learning · Computer Science 2021-12-16 Yilun Zhou , Serena Booth , Marco Tulio Ribeiro , Julie Shah

The attribution method provides a direction for interpreting opaque neural networks in a visual way by identifying and visualizing the input regions/pixels that dominate the output of a network. Regarding the attribution method for visually…

Computer Vision and Pattern Recognition · Computer Science 2021-09-02 Zhenqiang Li , Weimin Wang , Zuoyue Li , Yifei Huang , Yoichi Sato

Data attribution for generative models seeks to quantify the influence of individual training examples on model outputs. Existing methods for diffusion models typically require access to model gradients or retraining, limiting their…

Machine Learning · Computer Science 2025-10-17 Yutian Zhao , Chao Du , Xiaosen Zheng , Tianyu Pang , Min Lin

Deep neural networks are very successful on many vision tasks, but hard to interpret due to their black box nature. To overcome this, various post-hoc attribution methods have been proposed to identify image regions most influential to the…

Computer Vision and Pattern Recognition · Computer Science 2024-07-23 Sukrut Rao , Moritz Böhle , Bernt Schiele

Explaining the decisions of an Artificial Intelligence (AI) model is increasingly critical in many real-world, high-stake applications. Hundreds of papers have either proposed new feature attribution methods, discussed or harnessed these…

Computer Vision and Pattern Recognition · Computer Science 2022-07-25 Giang Nguyen , Daeyoung Kim , Anh Nguyen

Multi-touch attribution (MTA) estimates the relative contributions of the multiple ads a user may see prior to any observed conversions. Increasingly, advertisers also want to base budget and bidding decisions on these attributions,…

Applications · Statistics 2023-06-26 Dinah Shender , Ali Nasiri Amini , Xinlong Bao , Mert Dikmen , Amy Richardson , Jing Wang

Advertising channels have evolved from conventional print media, billboards and radio advertising to online digital advertising (ad), where the users are exposed to a sequence of ad campaigns via social networks, display ads, search etc.…

Machine Learning · Computer Science 2021-02-17 Sachin Kumar , Garima Gupta , Ranjitha Prasad , Arnab Chatterjee , Lovekesh Vig , Gautam Shroff

As generative techniques become increasingly accessible, authentic visuals are frequently subjected to iterative alterations by various individuals employing a variety of tools. Currently, to avoid misinformation and ensure accountability,…

Computer Vision and Pattern Recognition · Computer Science 2025-06-04 Zhiya Tan , Xin Zhang , Joey Tianyi Zhou

Multi-modal image fusion synthesizes information from multiple sources into a single image, facilitating downstream tasks such as semantic segmentation. Current approaches primarily focus on acquiring informative fusion images at the visual…

Computer Vision and Pattern Recognition · Computer Science 2025-02-04 Haowen Bai , Zixiang Zhao , Jiangshe Zhang , Baisong Jiang , Lilun Deng , Yukun Cui , Shuang Xu , Chunxia Zhang

Problem definition: Most of the display advertising inventory is sold through real-time auctions. The participants of these auctions are typically bidders (Google, Criteo, RTB House, Trade Desk for instance) who participate on behalf of…

Computer Science and Game Theory · Computer Science 2023-08-08 Martin Bompaire , Antoine Désir , Benjamin Heymann

To prevent the mischievous use of synthetic (fake) point clouds produced by generative models, we pioneer the study of detecting point cloud authenticity and attributing them to their sources. We propose an attribution framework, FAKEPCD,…

Cryptography and Security · Computer Science 2023-12-19 Yiting Qu , Zhikun Zhang , Yun Shen , Michael Backes , Yang Zhang

Deep neural networks are very successful on many vision tasks, but hard to interpret due to their black box nature. To overcome this, various post-hoc attribution methods have been proposed to identify image regions most influential to the…

Computer Vision and Pattern Recognition · Computer Science 2024-07-23 Sukrut Rao , Moritz Böhle , Bernt Schiele

This paper re-examines the Shapley value methods for attribution analysis in the area of online advertising. As a credit allocation solution in cooperative game theory, Shapley value method directly quantifies the contribution of online…

Econometrics · Economics 2018-04-17 Kaifeng Zhao , Seyed Hanif Mahboobi , Saeed R. Bagheri
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