Related papers: Does Search Engine Optimization come along with hi…
The correlation between the demographics of users and the text they write has been investigated through literary texts and, more recently, social media. However, differences pertaining to language use in search engines has not been…
Large Language Models (LLMs) are transforming search engines into Conversational Search Engines (CSE). Consequently, Search Engine Optimization (SEO) is being shifted into Conversational Search Engine Optimization (C-SEO). We are beginning…
Search engines are some of the most popular and profitable intelligent technologies in existence. Recent research, however, has suggested that search engines may be surprisingly dependent on user-created content like Wikipedia articles to…
Documents in the health domain are often annotated with semantic concepts (i.e., terms) from controlled vocabularies. As the volume of these documents gets large, the annotation work is increasingly done by algorithms. Compared to humans,…
Search engines play an important role in the context of modern elections. By curating information in response to user queries, search engines influence how individuals are informed about election-related developments and perceive the media…
Today, ranking systems in universities have been considered by the academic community, and there is a tight competition between world universities to achieve higher ranks. In the meantime, the ranking of university websites is also in the…
This representative study of German search engine users (N=1,000) focuses on the ability of users to distinguish between organic results and advertisements on Google results pages. We combine questions about Google's business with…
Search engines provide cached copies of indexed content so users will have something to "click on" if the remote resource is temporarily or permanently unavailable. Depending on their proprietary caching strategies, search engines will…
Using a total of 4,774 hospitals categorized as government, non-profit, and proprietary hospitals, this study provides the first measurement-based analysis of hospitals' websites and connects the findings with data breaches through a…
Multi-media increases engagement and is increasingly prevalent in online content including news, web blogs, and social media, however, it may not always be beneficial to users. To determine what types of media users actually wanted, we…
A widespread moderation strategy by online news platforms is to feature what the platform deems high quality comments, usually called editor picks or featured comments. In this paper, we compare online discussions of news articles in which…
In todays world, the internet affects every aspect of human life; it has caused changes in corporate websites as well as in many other areas. Corporate websites should be more dynamic, more interactive, and more compatible with new…
In this study we analyzed content and marketing tactics of digital medicine companies to evaluate various types of cross site tracking middleware used to extract health information from users without permission. More specifically we examine…
People increasingly rely on online sources for health information seeking due to their convenience and timeliness, traditionally using search engines like Google as the primary search agent. Recently, the emergence of generative Artificial…
Search engines intentionally influence user behavior by picking and ranking the list of results. Users engage with the highest results both because of their prominent placement and because they are typically the most relevant documents.…
In this paper we discuss several issues related to automated text classification of web sites. We analyze the nature of web content and metadata in relation to requirements for text features. We find that HTML metatags are a good source of…
Consumers often resort to third-party information such as word of mouth, testimonials and reviews to learn more about the quality of a new product. However, it may be difficult for consumers to assess the precision of such information. We…
Web content quality measurement is crucial to various web content processing applications. This paper will explore multi-scale features which may affect the quality of a host, and develop automatic statistical methods to evaluate the Web…
A huge amount of information is produced in digital form. The Semantic Web stems from the realisation that dealing efficiently with this production requires getting better at interlinking digital informational resources together. Its focus…
There is a mounting crisis in delivering affordable healthcare in the US. For decades, key decision makers in the public and private sectors have considered cost-effectiveness in healthcare a top priority. Their actions have focused on…