Related papers: Does Search Engine Optimization come along with hi…
Advertisements (ads) are an innate part of search engine business models. Advertisers are willing to pay search engines to promote their content to a prominent position in the search result page (SERP). This raises concerns about the search…
Information on the web is prodigious; searching relevant information is difficult making web users to rely on search engines for finding relevant information on the web. Search engines index and categorize web pages according to their…
Internet users highly rely on and trust web search engines, such as Google, to find relevant information online. However, scholars have documented numerous biases and inaccuracies in search outputs. To improve the quality of search results,…
This paper presents an approach to identify efficient techniques used in Web Search Engine Optimization (SEO). Understanding SEO factors which can influence page ranking in search engine is significant for webmasters who wish to attract…
People use search engines to find answers to questions related to their health, finances, or other socially relevant issues. However, most users are unaware that search results are considerably influenced by search engine marketing (SEM).…
The Web is an important resource for understanding and diagnosing medical conditions. Based on exposure to online content, people may develop undue health concerns, believing that common and benign symptoms are explained by serious…
In previous research it has been shown that link-based web page metrics can be used to predict experts' assessment of quality. We are interested in a related question: do expert rankings of real-world entities correlate with search engine…
This research focuses on what users know about search engine optimization (SEO) and how well they can identify results that have potentially been influenced by SEO. We conducted an online survey with a sample representative of the German…
Internet is fast becoming critically important to commerce, industry and individuals. Search Engine (SE) is the most vital component for communication network and also used for discover information for users or people. Search engine…
Searching health information on web has become an integral part of today's world, and many people turn to the Web for healthcare information and healthcare assessment. Our pilot study investigates users' preferences for the type of search…
The information ecosystem today is overwhelmed by an unprecedented quantity of data on versatile topics are with varied quality. However, the quality of information disseminated in the field of medicine has been questioned as the negative…
In-degree, PageRank, number of visits and other measures of Web page popularity significantly influence the ranking of search results by modern search engines. The assumption is that popularity is closely correlated with quality, a more…
Web spammers used Search Engine Optimization (SEO) techniques to increase search-ranking of web sites. In this paper we have study the essentials SEO techniques, such as; directory submission, keyword generation and link exchanges. The…
Search engines could consistently favor certain values over the others, which is considered as biased due to the built-in infrastructures. Many studies have been dedicated to detect, control, and mitigate the impacts of the biases from the…
Does more information elicit users compliance and engagement, or the other way around? This paper explores the relationship between content strategy and user experience (UX). Specifically, we examine how the amount of information provided…
Practical news feed platforms generate a hybrid list of news articles and advertising items (e.g., products, services, or information) and many platforms optimize the position of news articles and advertisements independently. However, they…
The internet contains large amounts of low-quality content, yet users expect web search engines to deliver high-quality, relevant results. The abundant presence of low-quality pages can negatively impact retrieval and crawling processes by…
In todays era with the rapid growth of information on the web, makes users turn to search engines as a replacement of traditional media. This makes sorting of particular information through billions of webpages and displaying the relevant…
With the rise of social media and peer-to-peer networks, users increasingly rely on crowdsourced responses for information and assistance. However, the mechanisms used to rank and promote responses often prioritize and end up biasing in…
Web search engines apply a variety of ranking signals to achieve user satisfaction, i.e., results pages that provide the best-possible results to the user. While these ranking signals implicitly consider credibility (e.g., by measuring…