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Multimodal click-through rate (CTR) prediction is a key technique in industrial recommender systems. It leverages heterogeneous modalities such as text, images, and behavioral logs to capture high-order feature interactions between users…

Information Retrieval · Computer Science 2025-04-28 Honghao Li , Hanwei Li , Jing Zhang , Yi Zhang , Ziniu Yu , Lei Sang , Yiwen Zhang

Click-Through Rate prediction aims to predict the ratio of clicks to impressions of a specific link. This is a challenging task since (1) there are usually categorical features, and the inputs will be extremely high-dimensional if one-hot…

Machine Learning · Computer Science 2021-06-30 Qiuqiang Lin , Chuanhou Gao

Predicting user responses, such as click-through rate and conversion rate, are critical in many web applications including web search, personalised recommendation, and online advertising. Different from continuous raw features that we…

Machine Learning · Computer Science 2016-01-12 Weinan Zhang , Tianming Du , Jun Wang

Feature embedding learning and feature interaction modeling are two crucial components of deep models for Click-Through Rate (CTR) prediction. Most existing deep CTR models suffer from the following three problems. First, feature…

Information Retrieval · Computer Science 2021-12-14 Chenxu Zhu , Bo Chen , Weinan Zhang , Jincai Lai , Ruiming Tang , Xiuqiang He , Zhenguo Li , Yong Yu

Click-through rate (CTR) Prediction is a crucial task in personalized information retrievals, such as industrial recommender systems, online advertising, and web search. Most existing CTR Prediction models utilize explicit feature…

Information Retrieval · Computer Science 2024-02-19 Honghao Li , Lei Sang , Yi Zhang , Xuyun Zhang , Yiwen Zhang

As an important modeling paradigm in click-through rate (CTR) prediction, the Deep & Cross Network (DCN) and its derivative models have gained widespread recognition primarily due to their success in a trade-off between computational cost…

Information Retrieval · Computer Science 2025-12-23 Honghao Li , Yiwen Zhang , Yi Zhang , Hanwei Li , Lei Sang , Jieming Zhu

Most current click-through rate prediction(CTR)models create explicit or implicit high-order feature crosses through Hadamard product or inner product, with little attention to the importance of feature crossing; only few models are either…

Machine Learning · Computer Science 2024-05-16 Hao Wang , Nao Li

The recommendation has been playing a key role in many industries, e.g., e-commerce, streaming media, social media, etc. Recently, a new recommendation scenario, called Trigger-Induced Recommendation (TIR), where users are able to…

Information Retrieval · Computer Science 2024-08-06 Zhibo Xiao , Luwei Yang , Tao Zhang , Wen Jiang , Wei Ning , Yujiu Yang

Click-through rate (CTR) prediction plays an important role in online advertising and recommendation systems, which aims at estimating the probability of a user clicking on a specific item. Feature interaction modeling and user interest…

Information Retrieval · Computer Science 2022-06-02 Zuowu Zheng , Changwang Zhang , Xiaofeng Gao , Guihai Chen

Predicting click-through rates (CTR) is a fundamental task for Web applications, where a key issue is to devise effective models for feature interactions. Current methodologies predominantly concentrate on modeling feature interactions…

Information Retrieval · Computer Science 2024-04-08 Yushen Li , Jinpeng Wang , Tao Dai , Jieming Zhu , Jun Yuan , Rui Zhang , Shu-Tao Xia

Neural-based multi-task learning (MTL) has been successfully applied to many recommendation applications. However, these MTL models (e.g., MMoE, PLE) did not consider feature interaction during the optimization, which is crucial for…

Combinatorial features are essential for the success of many commercial models. Manually crafting these features usually comes with high cost due to the variety, volume and velocity of raw data in web-scale systems. Factorization based…

Machine Learning · Computer Science 2019-10-28 Jianxun Lian , Xiaohuan Zhou , Fuzheng Zhang , Zhongxia Chen , Xing Xie , Guangzhong Sun

Learning long-term dynamics models is the key to understanding physical common sense. Most existing approaches on learning dynamics from visual input sidestep long-term predictions by resorting to rapid re-planning with short-term models.…

Computer Vision and Pattern Recognition · Computer Science 2021-04-06 Haozhi Qi , Xiaolong Wang , Deepak Pathak , Yi Ma , Jitendra Malik

User response prediction makes a crucial contribution to the rapid development of online advertising system and recommendation system. The importance of learning feature interactions has been emphasized by many works. Many deep models are…

Information Retrieval · Computer Science 2019-04-30 Yi Yang , Baile Xu , Furao Shen , Jian Zhao

Click-through rate (CTR) prediction is a critical problem in web search, recommendation systems and online advertisement displaying. Learning good feature interactions is essential to reflect user's preferences to items. Many CTR prediction…

Information Retrieval · Computer Science 2021-05-13 Yuan Cheng , Yanbo Xue

Feature interaction has been recognized as an important problem in machine learning, which is also very essential for click-through rate (CTR) prediction tasks. In recent years, Deep Neural Networks (DNNs) can automatically learn implicit…

Traditional drug discovery processes are both time-consuming and require extensive professional expertise. With the accumulation of drug-target interaction (DTI) data from experimental studies, leveraging modern machine-learning techniques…

Quantitative Methods · Quantitative Biology 2024-12-12 Shuqi Li , Shufang Xie , Hongda Sun , Yuhan Chen , Tao Qin , Tianjun Ke , Rui Yan

Learning sophisticated feature interactions behind user behaviors is critical in maximizing CTR for recommender systems. Despite great progress, existing methods seem to have a strong bias towards low- or high-order interactions, or require…

Information Retrieval · Computer Science 2017-03-14 Huifeng Guo , Ruiming Tang , Yunming Ye , Zhenguo Li , Xiuqiang He

The CTR (Click-Through Rate) prediction plays a central role in the domain of computational advertising and recommender systems. There exists several kinds of methods proposed in this field, such as Logistic Regression (LR), Factorization…

Information Retrieval · Computer Science 2020-06-30 Shu Wu , Feng Yu , Xueli Yu , Qiang Liu , Liang Wang , Tieniu Tan , Jie Shao , Fan Huang

Online display advertising platforms rely on pre-ranking systems to efficiently filter and prioritize candidate ads from large corpora, balancing relevance to users with strict computational constraints. The prevailing two-tower…

Information Retrieval · Computer Science 2025-08-05 Haoqiang Yang , Congde Yuan , Kun Bai , Mengzhuo Guo , Wei Yang , Chao Zhou