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In this study, the authors develop a structural model that combines a macro diffusion model with a micro choice model to control for the effect of social influence on the mobile app choices of customers over app stores. Social influence…
This paper focuses on social cloud formation, where agents are involved in a closeness-based conditional resource sharing and build their resource sharing network themselves. The objectives of this paper are: (1) to investigate the impact…
In this article, we introduce the method of urban association rules and its uses for extracting frequently appearing combinations of stores that are visited together to characterize shoppers' behaviors. The Apriori algorithm is used to…
The Olympic Games are an important sporting event with notable consequences for the general economic landscape of the host city. Traditional economic assessments focus on the aggregated impact of the event on the national income, but fail…
Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between…
Understanding the impact that a new business has on the local market ecosystem is a challenging task as it is multifaceted in nature. Past work in this space has examined the collaborative or competitive role of homogeneous venue types…
Many marketing applications, including credit card incentive programs, offer rewards to customers who exceed specific spending thresholds to encourage increased consumption. Quantifying the causal effect of these thresholds on customers is…
We study a continuous treatment effect model in the presence of treatment spillovers through social networks. We assume that one's outcome is affected not only by his/her own treatment but also by a (weighted) average of his/her neighbors'…
This paper shows how to use a randomized saturation experimental design to identify and estimate causal effects in the presence of spillovers--one person's treatment may affect another's outcome--and one-sided non-compliance--subjects can…
Recommendation systems are an increasingly prominent part of the web, accounting for up to a third of all traffic on several of the world's most popular sites. Nevertheless, little is known about how much activity such systems actually…
The problem of identifying the optimal location for a new retail store has been the focus of past research, especially in the field of land economy, due to its importance in the success of a business. Traditional approaches to the problem…
Newly available data on the spatial distribution of retail activities in cities makes it possible to build models formalized at the level of the single retailer. Current models tackle consumer location choices at an aggregate level and the…
We consider hundreds of thousands of individual economic transactions to ask: how predictable are consumers in their merchant visitation patterns? Our results suggest that, in the long-run, much of our seemingly elective activity is…
Understanding the economic impacts of the placement of electric vehicle charging stations (EVCSs) is crucial for planning infrastructure systems that benefit the broader community. Theoretical models have been used to predict human behavior…
Most major retailers today have multiple divisions focused on various aspects, such as marketing, supply chain, online customer experience, store customer experience, employee productivity, and vendor fulfillment. They also regularly…
The structure of return spillovers is examined by constructing Granger causality networks using daily closing prices of 20 developed markets from 2nd January 2006 to 31st December 2013. The data is properly aligned to take into account…
Regulators and academics are increasingly interested in the causal effect that algorithmic actions of a digital platform have on consumption. We introduce a general causal inference problem we call the steerability of consumption that…
In this paper, we study an analytical approach to selecting expansion locations for retailers selling add-on products whose demand is derived from the demand of another base product. Demand for the add-on product is realized only as a…
In recent decades the world has experienced rates of urban growth unparalleled in any other period of history and this growth is shaping the environment in which an increasing proportion of us live. In this paper we use a longitudinal…
Taking advantage of nearly 4 million transition records for three years in London from a popular location-based social network service, Foursquare, we study how to track the impact and measure the effectiveness of cultural investment in…