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Facebook and other advertising platforms exploit users data for marketing purposes by allowing advertisers to select specific users and target them (the practice is being called micro-targeting). However, advertisers such as Cambridge…

Computers and Society · Computer Science 2024-03-05 Salim Chouaki , Islem Bouzenia , Oana Goga , Beatrice Roussillon

Social media platforms have been trying to be more transparent about the political ads they run on their platforms, because the Cambridge Analytica scandal revealed that political campaigns are using social media on a large scale. One such…

Social and Information Networks · Computer Science 2022-01-13 Joren Vrancken

Political advertising on digital platforms has grown dramatically in recent years as campaigns embrace new ways of targeting supporters and potential voters. Previous scholarship shows that digital advertising has both positive effects on…

Computers and Society · Computer Science 2020-12-11 NaLette Brodnax , Piotr Sapiezynski

An ability to infer the political leaning of social media users can help in gathering opinion polls thereby leading to a better understanding of public opinion. While there has been a body of research attempting to infer the political…

Social and Information Networks · Computer Science 2023-12-05 Joseba Fernandez de Landa , Arkaitz Zubiaga , Rodrigo Agerri

Political advertising plays a pivotal role in shaping public opinion and influencing electoral outcomes, often through subtle persuasive techniques embedded in broader propaganda strategies. Detecting these persuasive elements is crucial…

Computation and Language · Computer Science 2026-05-29 Elyas Meguellati , Stefano Civelli , Pietro Bernardelle , Shazia Sadiq , Irwin King , Gianluca Demartini

Political discourse on Twitter is a moving target: politicians continuously make statements about their positions. It is therefore crucial to track their discourse on social media to understand their ideological positions and goals.…

Computation and Language · Computer Science 2024-10-22 Maximilian Maurer , Tanise Ceron , Sebastian Padó , Gabriella Lapesa

Ad targeting is getting more powerful with introduction of new tools, such as Custom Audiences, behavioral targeting, and Audience Insights. Although this is beneficial for businesses as it enables people to receive more relevant…

Computers and Society · Computer Science 2018-03-28 Irfan Faizullabhoy , Aleksandra Korolova

Online platforms play an increasingly important role in shaping democracy by influencing the distribution of political information to the electorate. In recent years, political campaigns have spent heavily on the platforms' algorithmic…

Social and Information Networks · Computer Science 2022-07-14 Orestis Papakyriakopoulos , Christelle Tessono , Arvind Narayanan , Mihir Kshirsagar

Limited labeled data is becoming the largest bottleneck for supervised learning systems. This is especially the case for many real-world tasks where large scale annotated examples are either too expensive to acquire or unavailable due to…

Social and Information Networks · Computer Science 2020-05-28 Kai Shu , Ahmed Hassan Awadallah , Susan Dumais , Huan Liu

In the age of social media, where billions of internet users share information and opinions, the negative impact of pandemics is not limited to the physical world. It provokes a surge of incomplete, biased, and incorrect information, also…

Computation and Language · Computer Science 2023-07-04 Tunazzina Islam , Dan Goldwasser

In this new era of social media, social networks are becoming increasingly important sources of user-generated content on the internet. These kinds of information resources, which include a lot of people's feelings, opinions, feedback, and…

Computation and Language · Computer Science 2022-08-02 Immaculate Wanza , Irad Kamuti , David Gichohi , Kinyua Gikunda

Online political advertising has grown significantly over the last few years. To monitor online sponsored political discourse, companies such as Facebook, Google, and Twitter have created public Ad Libraries collecting the political ads…

Computers and Society · Computer Science 2021-04-13 Vera Sosnovik , Oana Goga

Targeted advertising on online social platforms has become increasingly relevant in the political marketing toolkit. Monitoring political advertising is crucial to ensure accountability and transparency of democratic processes. Leveraging…

Computers and Society · Computer Science 2023-02-09 Francesco Pierri

Computational methods to model political bias in social media involve several challenges due to heterogeneity, high-dimensional, multiple modalities, and the scale of the data. Political bias in social media has been studied in multiple…

Computers and Society · Computer Science 2021-09-21 Prasad hajare , Sadia Kamal , Siddharth Krishnan , Arunkumar Bagavathi

In 2024, half of the global population is expected to participate in elections, offering researchers a unique opportunity to study online information diffusion and user behavior. This study investigates the media landscape on social media…

Social and Information Networks · Computer Science 2024-06-13 Giulio Pecile , Niccolò Di Marco , Matteo Cinelli , Walter Quattrociocchi

Online advertising on platforms such as Google or Facebook has become an indispensable outreach tool, including for applications where it is desirable to engage different demographics in an equitable fashion, such as hiring, housing, civic…

Computer Science and Game Theory · Computer Science 2020-06-15 Lodewijk Gelauff , Ashish Goel , Kamesh Munagala , Sravya Yandamuri

In this paper we suggest a minimally-supervised approach for identifying nuanced frames in news article coverage of politically divisive topics. We suggest to break the broad policy frames suggested by Boydstun et al., 2014 into…

Computation and Language · Computer Science 2020-09-22 Shamik Roy , Dan Goldwasser

With social media penetration deepening among both citizens and political figures, there is a pressing need to understand whether and how political use of major platforms is electorally influential. Particularly, the literature focused on…

Physics and Society · Physics 2017-11-29 Lily McElwee , Taha Yasseri

Facebook uses Artificial Intelligence for targeting users with advertisements based on the events in which they engage like sharing, liking, making comments, posts by a friend, a group creation, etcetera. Each user interacts with these…

Social and Information Networks · Computer Science 2018-11-29 Sarang Mahajan , Amey Kasar

Online political advertising has become the cornerstone of political campaigns. The budget spent solely on political advertising in the U.S. has increased by more than 100% from \$700 million during the 2017-2018 U.S. election cycle to…

Computers and Society · Computer Science 2023-02-15 Vera Sosnovik , Romaissa Kessi , Maximin Coavoux , Oana Goga