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As a mediator variable, self-confidence is one of the most effective elements of the decision-making process of consumer behaviour. This research has studied the effects of different aspects of consuming fashion on the self-confidence and…
We conducted a qualitative user study with 77 consumers to investigate what social aspects are relevant when supporting customers during their shopping activities and particularly in situations when they are undecided. Twenty-five…
This paper presents some findings from a study researching the diffusion and adoption of online retailing in Saudi Arabia. Although the country has the largest and fastest growing ICT marketplace in the Arab region, e-commerce activities…
This paper presents the preliminary findings of a study researching the diffusion and the adoption of online retailing in Saudi Arabia. It reports new research that identifies and explores the key issues that positively and negatively…
This paper investigates how retailers at different stages of e-commerce maturity evaluate their entry to e-commerce activities. The study was conducted using qualitative approach interviewing 16 retailers in Saudi Arabia. It comes up with…
This paper looks at the present standing of ecommerce in Saudi Arabia, as well as the challenges and strengths of Business to Customers (B2C) electronic commerce. Many studies have been conducted around the world in order to gain a better…
Recently, e-commerce has enjoyed the appearance of many novel opportunities created as a result of the increasing growth of social networks. Social commerce (s-commerce), an offspring of e-commerce, interconnects users and helps with the…
The primary task of the study is to inspect the affiliation between the implementation of technology and e-commerce success. It is imperative to study such an important relationship that directly impacts the rapid growth of Internet…
Online privacy has gradually become a concern for internet users over the years as a result of the interconnection of customers devices with other devices supporting the internet technology. This research investigates and discusses the…
The development of electronic commerce is characterized with anonymity, uncertainty, lack of control and potential opportunism. Therefore, the success of electronic commerce significantly depends on providing security and privacy for its…
The continuous growth of electronic commerce has stimulated great interest in studying online consumer behavior. Given the significant growth in online shopping, better understanding of customers allows better marketing strategies to be…
This study investigates smartphone users perceptions of adopting and accepting Mobile Commerce (MC) based on users perceived adoption under the extended Technology Acceptance Model (TAM2) and Innovation Diffusion Theory (IDT) by providing…
This paper presents findings from a study of e-commerce adoption by Small and Medium Enterprises (SMEs) in Saudi Arabia. Only tiny number of Saudi commercial organizations, mostly medium and large companies from the manufacturing sector, in…
This paper presents the preliminary findings of a study researching the diffusion and the adoption of online retailing in Saudi Arabia. It reports new research that identifies and explores the key issues that positively and negatively…
With the rapid increase in the use of social media in the last decade, the conspicuous consumption lifestyle within society has been now transferred to the social media. Along with the changing culture of consumption, the consumer who…
Mobile applications have been rapidly changing the way business organizations deliver their services to their customers and how customers can interact with their service providers in order to satisfy their needs. The use of mobile…
In this study, the authors develop a structural model that combines a macro diffusion model with a micro choice model to control for the effect of social influence on the mobile app choices of customers over app stores. Social influence…
This research aimed at investigating the impact of website features and involvement on immediate online shopping. The research is applied in terms of type and it is causative in terms of methodology. The statistical population consisted of…
Advancements in web technology have revolutionised the way citizens interact with governments. Unlike traditional methods of communication between citizens and governments, E-Participation via e-government websites enhances communication…
A new phenomenon emerging within virtual communities is a blurring between the social and commercial activities and motivations of participants. This paper explores motivations for participating in social commerce at a micro-business level…